The AI Reports

Loom

What is Loom?

Loom integrates video messaging into workplace communication, enhanced by AI-powered features to expedite the video creation process. It allows recording, editing, and sharing of videos with options for transcription and viewer analytics.

Primarily catering to business clients, Loom offers collaboration tools with enterprise-grade security. The AI functionalities include automatic titles, summaries, chapters, filler word removal, and more.

As a multi-platform service, Loom supports a wide range of devices, making it versatile for remote or in-office use across various operating systems including Mac, Windows, iOS, and Android.

M. Kooiker

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Loom use cases

  1. A sales team personalizing pitches using video.
  2. Engineering teams visually sharing progress.
  3. Support agents troubleshooting with clients over video.
  4. Designers providing feedback and sharing ideas.
  5. Remote teams building a knowledge base of instructional videos.

Loom functionalities

  • Video Recording: High-definition up to 4k
  • Edit by Transcript: Editing as easy as documents
  • Security: SSO, SCIM, and custom policies
  • Transcriptions: In 50+ languages

Pros and Cons

Pros

  • AI-powered editing features
  • Versatile device compatibility
  • Enterprise-grade security
  • Support for numerous integrations

Cons

  • Limited editing on free version
  • AI add-on costs extra
  • May require training for maximized use
  • Some advanced features locked behind higher tiers

Loom pricing

Feature Name Starter Business Enterprise
Monthly Price (when paid annually) Free $12.50 USD/Creator/mo Contact Sales
Videos per person Up to 25 Unlimited Unlimited
Video recording length Up to 5 mins/video Unlimited Unlimited
Screen recording & cam bubble Included Included Included
Video privacy controls Included Included + Password Protection Included + Advanced Content Privacy
The subscription-based pricing for Loom offers a free Starter plan, and paid Business and Enterprise plans. You can pay monthly or annually, with a saving of 20% for annual payments. They accept credit card payments, and for those interested in ACH, you’ll need to contact the sales team. Additional features such as Loom AI can be added to any paid plan for $4/creator/month (annually). Check out the pricing table above for a breakdown of the core features included with each plan!

Loom reviews

1.9

Based on 65 reviews online

Users say that Loom is useful for quickly recording and sharing screen content without requiring viewers to register, streamlining things like training and documentation. Nevertheless, a number of users are annoyed by technical challenges, including trouble permanently disconnecting iPhone audio and being unable to fully remove the app from Macs. Complaints continue with reports of a clunky conversion with the support chatbot and unresponsive customer service that fails to resolve recording limitations within the app.

Additionally, the application faces criticism for its performance on different browsers and platforms, with some users facing issues like silent recordings on Microsoft Edge and erratic function of the face capture feature. Despite earlier positive experiences, customers now feel let down by Loom’s user interface changes, confusing updates, and new restrictions on previously free features, with some concluding that the app no longer meets its promised standards.

Several users have shared their frustrations about repeated errors that disrupt their workflow, including video cropping, upload failures, and the requirement of having a perfect internet connection for uninterrupted recordings. The issues are particularly disappointing for those who were happy with Loom in the past but now describe it as unreliable and time-wasting.

Given the range of issues reported, particularly concerning the app’s reliability and customer support, the overall sentiment towards Loom is mixed. While it has functional and practical utility for some, the recent drawbacks and technical glitches overshadow its effectiveness for others, leading to a generally negative verdict from the majority of reviews.

User reviews

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About the author

M. Kooiker

M. Kooiker

As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.