The AI Reports

Kapwing

What is Kapwing?

Kapwing is an online video editing platform that integrates AI tools to facilitate faster content creation. It’s designed for smooth collaboration within teams and supports a variety of file formats and resolutions for exporting projects.

With features like auto-subtitling, text to speech, and background removal, Kapwing aims to streamline the video editing process. Additionally, it provides a rich library of templates and stock assets to enhance user projects.

The platform nurtures a community of creators by offering tools that remove repetitive tasks and allows for real-time collaborative editing, much like working in Google Docs but for video content.

Kapwing use cases

  1. A marketing team repurposing a single video for multiple social media platforms.
  2. An educator creating subtitled videos for language learning.
  3. A content creator removing backgrounds from images for thumbnail creation.
  4. A social media manager generating captions automatically with AI.

Kapwing functionalities

  • Edit Videos: Supports various file formats.
  • Collaborate: Real-time editing with teams.
  • Remove Background: Both image and video support.
  • Auto-subtitle: AI-powered caption generator.

Pros and Cons

Pros

  • AI-assisted editing capabilities.
  • Multiple export formats and quality options.
  • Template and stock assets library.
  • Real-time collaboration features.

Cons

  • Limited features on the free plan.
  • Video export length restrictions.
  • Subtitling and Text to Speech limits per month.

Kapwing pricing

FeatureFreeProBusinessEnterprise
Price (Monthly)$0$24$64Contact Sales
Price (Monthly if paid yearly)$16$50
Video Quality720p4K4K4K
Video Length (Export)Up to 4 minsUp to 120 minsUp to 120 minsCustom
Auto-Subtitling Limit10 mins/month300 mins/month900 mins/monthCustom

Kapwing reviews

4.3

Based on 1286 reviews online

Users have shared diverse opinions on Kapwing, noting its straightforward interface and wide range of editing tools as highlights. The software is celebrated for making video editing and subtitle addition seamless, appreciated by both beginners and seasoned users for its performance and user-friendly design. The inclusion of features like automatic subtitle generation and a comprehensive editing suite without the necessity for a powerful computer makes Kapwing a preferred choice for many in content creation, complemented by its commendable customer service.

While it excels in many areas, some feedback suggests users desire more creative tools and functionalities, pointing towards a gap between Kapwing’s current offerings and the users’ evolving needs. These suggestions underline a general satisfaction with the platform, paired with a hope for future expansions that would introduce more dynamic and interactive elements to enhance the creative process.

However, Kapwing faces criticisms concerning operational efficiency and support responsiveness. Complaints about prolonged processing times, difficulties in exporting projects, and a perceived negligence in addressing customer service tickets paint a less favorable picture. Moreover, the practice of deleting user content for those not subscribed to the premium service adds to the discontent, highlighting tensions between free and paid accessibilities.

The overall sentiment towards Kapwing is mixed, reflecting a juxtaposition of its intuitive, feature-rich platform against the backdrop of operational and policy-related grievances. While many users find value in its editing capabilities, the criticisms, especially regarding customer support and content management, indicate areas requiring attention. Prospective users are encouraged to weigh the benefits of Kapwing’s editing tools against these considerations to make an informed decision.

User reviews

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Kapwing FAQ

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About the author

M. Kooiker

M. Kooiker

As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.