The AI Reports

Kapwing

What is Kapwing?

Kapwing is an online video editing platform that integrates AI tools to facilitate faster content creation. It’s designed for smooth collaboration within teams and supports a variety of file formats and resolutions for exporting projects.

With features like auto-subtitling, text to speech, and background removal, Kapwing aims to streamline the video editing process. Additionally, it provides a rich library of templates and stock assets to enhance user projects.

The platform nurtures a community of creators by offering tools that remove repetitive tasks and allows for real-time collaborative editing, much like working in Google Docs but for video content.

M. Kooiker

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Kapwing use cases

  1. A marketing team repurposing a single video for multiple social media platforms.
  2. An educator creating subtitled videos for language learning.
  3. A content creator removing backgrounds from images for thumbnail creation.
  4. A social media manager generating captions automatically with AI.

Kapwing functionalities

  • Edit Videos: Supports various file formats.
  • Collaborate: Real-time editing with teams.
  • Remove Background: Both image and video support.
  • Auto-subtitle: AI-powered caption generator.

Pros and Cons

Pros

  • AI-assisted editing capabilities.
  • Multiple export formats and quality options.
  • Template and stock assets library.
  • Real-time collaboration features.

Cons

  • Limited features on the free plan.
  • Video export length restrictions.
  • Subtitling and Text to Speech limits per month.

Kapwing pricing

FeatureFreeProBusinessEnterprise
Price (Monthly)$0$24$64Contact Sales
Price (Monthly if paid yearly)$16$50
Video Quality720p4K4K4K
Video Length (Export)Up to 4 minsUp to 120 minsUp to 120 minsCustom
Auto-Subtitling Limit10 mins/month300 mins/month900 mins/monthCustom

Kapwing reviews

4.2

Based on 1294 reviews online

Kapwing shines for its easy-to-use interface and well-received features, such as file conversion, effective subtitling, and AI-assisted video editing. It’s celebrated for making the video editing process faster and enabling users to enhance their content with professionalism and creativity. The tool’s constant updates and responsive customer service also garner appreciation, showcasing an effort to evolve and address user needs.

However, Kapwing isn’t free of drawbacks. Some users note difficulties in locating specific functionalities like the reverse video tool and encounter bugs that disrupt their workflow. There’s a voiced desire for more expansive libraries for stock footage and creative effects, indicating room for growth in content options.

On the downside, frustrations arise over glitches and the occasional perception that the platform lacks advanced features or timely updates, leading to a challenging experience for some, especially given the cost of subscription services.

Taking everything into account, Kapwing leans towards a favorable assessment among users, marred slightly by sporadic issues. The general consensus indicates that its strengths in user-friendliness, diverse functions, and supportive customer engagement make it a worthwhile tool for a wide array of video editing tasks, albeit with a few areas noted for improvement. The overall verdict is positive, suggesting Kapwing is a reliable choice for content creators, albeit with room for improvement.

User reviews

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About the author

Picture of M. Kooiker

M. Kooiker

As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.