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Phrase
- Last updated: 9 Apr 2024
What is Phrase?
The Phrase Localization Suite provides a comprehensive set of tools designed to streamline the process of localizing content for global audiences. Using advanced AI and machine learning technologies, Phrase offers solutions including Phrase TMS for translation management, Phrase Strings for software localization, and Phrase Custom AI for customized machine translation. Additional functionalities such as Phrase Orchestrator and Phrase Analytics support workflow automation and data-driven decision-making.
By integrating various aspects of localization, from project management to quality control, Phrase aims to enhance productivity and ensure high-quality translations. Its user-friendly interfaces and powerful API capabilities enable seamless integration with existing workflows, making it suitable for enterprises, language service providers, and non-profits alike.
With a focus on automation, customization, and efficiency, Phrase supports a wide range of languages and file formats, helping organizations of all sizes to achieve their globalization goals while optimizing costs and reducing time-to-market.
Phrase use cases
- Localization managers overseeing content translation for multi-regional deployments.
- Developers integrating localization workflows into software development cycles.
- Marketers localizing campaigns for diverse global audiences.
- Product managers ensuring software products cater to international markets.
- Language service providers managing translation projects for clients.
Phrase functionalities
- Automate Workflow: Save time and reduce manual effort.
- Customize Translation: Tailor machine translation to specific needs.
- Integrate Seamlessly: Compatible with numerous platforms and services.
- Analyze Data: Make informed decisions with analytics features.
Pros and Cons
Pros
- Comprehensive suite covers all localization needs.
- User-friendly interfaces facilitate ease of use.
- Advanced AI and machine learning for quality translations.
- Supports a wide range of languages and integrations.
Cons
- Potentially steep learning curve for new users.
- Subscription costs could be a barrier for small teams.
Phrase pricing
| Feature name | Starter | Team | Business | Enterprise |
| Price (monthly, billed annually) | 135 | 1,045 | 4,395 | Custom |
| Phrase TMS Seats | Unlimited | Unlimited | Unlimited | Unlimited |
| Phrase Strings Seats | 150 | 150 | 150 | 150 |
| Projects Phrase Strings | 3 | Unlimited | Unlimited | Unlimited |
| Projects Phrase TMS | Unlimited | Unlimited | Unlimited | Unlimited |
Phrase reviews
Feedback on Phrase, the service for translating and internationalizing software, mostly shines a positive light on its ease and efficiency. Users appreciate how straightforward it makes preparing software for international audiences.
Yet, there’s a gap in the conversation concerning its efficacy with complex jargon or slang across different languages. This aspect remains somewhat unexplored, leaving potential users curious about its versatility in those scenarios.
Some glitches and bugs have also been pointed out, indicating that while the tool is largely effective, it’s not without its occasional hiccups.
Gauging the general sentiment, Phrase seems to deliver on its promises for the most part. Despite the need for some fine-tuning, the consensus is positively tilted, suggesting a tool that’s well-received for its core functionality.
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Phrase FAQ
What does the Phrase Localization Suite include?
It includes Phrase TMS for translation management, Phrase Strings for software localization, Phrase Custom AI for creating customized machine translation models, and other tools for data analysis and workflow automation.
Can Phrase be integrated with other tools and platforms?
Yes, Phrase supports integration with numerous platforms and services through its API and out-of-the-box integrations, facilitating seamless collaboration and workflow management.
What kind of customer support does Phrase offer?
Phrase provides 24/7 customer support, including a dedicated customer success manager for enterprise clients, to address any issues or questions promptly.
Does Phrase offer options for tailor-made translation workflows?
Absolutely. With Phrase Orchestrator, users can customize translation workflows to match their business logic, increasing efficiency and productivity.
How does Phrase ensure translation quality?
Phrase uses advanced AI and machine learning technologies, coupled with quality assurance tools, to ensure high-quality translations across a wide range of languages.
Is Phrase suitable for small teams or individual freelancers?
While Phrase is designed to cater to the needs of organizations of all sizes, subscription costs could be a consideration for smaller teams or individual freelancers.
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About the author
M. Kooiker
As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.