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Lately
- Last updated: 9 Sep 2024
What is Lately?
Lately is a social media content platform that uses AI and neuroscience to understand your brand’s voice across various sub-brands and markets. It repurposes existing long-form content into optimized social media posts, videos, and audio clips for better engagement. Lately integrates with multiple platforms, supports languages, and caters to businesses of all sizes to enhance their social media strategies.
Lately use cases
- If you’re a marketing manager that needs to manage and schedule social media posts efficiently.
- If you’re a content creator looking to repurpose long-form content into engaging short-form social media posts.
- If you run a social media agency that manages multiple client accounts and requires efficient content syndication.
- If you’re a business owner looking to maximize engagement on social media without spending all day on content creation.
- If you manage a franchise that needs consistent and localized social media content across its different locations.
Lately functionalities
- Generate social posts: Creates posts from long-form content.
- Repurpose video clips: Slices videos into social-friendly clips.
- Schedules content: Fully automates social media calendars.
- Analyzes engagement: Evaluates and optimizes content performance.
Lately review summary
Pros
Reviewers appreciate Lately's ability to save substantial time by automating social media posts, its user-friendly interface, and the effectiveness of its AI in generating optimized content. The tool's integration with various social media platforms and the ability to schedule posts in advance have been significant benefits.
Cons
The main issues with Lately include occasional bugs in features like the queue, the learning curve for new users, and some missing functionalities such as Instagram stories management and post boosting. Some users also noted that while Lately improves efficiency, it doesn't replace the need for social media expertise.
Automated Post Generation
Reviewers love how Lately's AI can quickly generate posts from content, saving hours that would otherwise be spent manually creating them.
Bugs in Features
Users have experienced occasional bugs, particularly in the queue feature which affects post organization.
I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of social media posts in a few hours.
I have noticed some features like the queue have tended to be a little buggy for me at times (when I try to reorganize posts, they jump back to the original order).
Time Efficiency
Lately has significantly reduced the time needed for social media tasks, allowing users to focus on other important business activities.
Learning Curve
The platform can take some time to learn, especially for beginners, which may slow down initial productivity.
I'm saving a ton of time on my social media creation. It has allowed me to focus on creating better image content for Instagram.
It does take some time to learn how to use Lately AI. But that's true of any good SaaS platform I've started using over the years.
User-Friendly Interface
The platform's ease of use and organized structure make managing social media content straightforward, even for beginners.
Lack of Certain Functionalities
Some users wish for additional features such as the ability to manage Instagram stories and directly boost posts from the platform.
I appreciate that Lately is so user-friendly and makes scheduling social posts so simple.
Wish you could set up Instagram stories instead of just posts.
Scheduled Posting
Users value the ability to schedule posts ahead of time, ensuring consistent social media activity without constant manual intervention.
Not a Substitute for Expertise
The tool improves efficiency but does not replace the need for a social media expert to manage your online presence effectively.
I particularly love the feature that allows me to schedule my social posts into the future.
It is not a substitute for having social media expertise on staff to manage your social media presence.
AI-Powered Optimization
Lately's AI learns from users' keywords and messaging, optimizing posts for better engagement and efficiency.
Initial Adjustments
Adapting to Lately’s dashboards and processes might require changing some workflows and thought processes.
Lately begins to learn your key words and your messaging as you use it more and more. It picks up on the trends and things that work and don't work for your posts.
I had to change some of my processes and way of thinking to get an understanding of how their dashboards work.
Pros
Reviewers appreciate Lately's ability to save substantial time by automating social media posts, its user-friendly interface, and the effectiveness of its AI in generating optimized content. The tool's integration with various social media platforms and the ability to schedule posts in advance have been significant benefits.
Automated Post Generation
Reviewers love how Lately's AI can quickly generate posts from content, saving hours that would otherwise be spent manually creating them.
I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of social media posts in a few hours.
Time Efficiency
Lately has significantly reduced the time needed for social media tasks, allowing users to focus on other important business activities.
I'm saving a ton of time on my social media creation. It has allowed me to focus on creating better image content for Instagram.
User-Friendly Interface
The platform's ease of use and organized structure make managing social media content straightforward, even for beginners.
I appreciate that Lately is so user-friendly and makes scheduling social posts so simple.
Scheduled Posting
Users value the ability to schedule posts ahead of time, ensuring consistent social media activity without constant manual intervention.
I particularly love the feature that allows me to schedule my social posts into the future.
AI-Powered Optimization
Lately's AI learns from users' keywords and messaging, optimizing posts for better engagement and efficiency.
Lately begins to learn your key words and your messaging as you use it more and more. It picks up on the trends and things that work and don't work for your posts.
Cons
The main issues with Lately include occasional bugs in features like the queue, the learning curve for new users, and some missing functionalities such as Instagram stories management and post boosting. Some users also noted that while Lately improves efficiency, it doesn't replace the need for social media expertise.
Bugs in Features
Users have experienced occasional bugs, particularly in the queue feature which affects post organization.
I have noticed some features like the queue have tended to be a little buggy for me at times (when I try to reorganize posts, they jump back to the original order).
Learning Curve
The platform can take some time to learn, especially for beginners, which may slow down initial productivity.
It does take some time to learn how to use Lately AI. But that's true of any good SaaS platform I've started using over the years.
Lack of Certain Functionalities
Some users wish for additional features such as the ability to manage Instagram stories and directly boost posts from the platform.
Wish you could set up Instagram stories instead of just posts.
Not a Substitute for Expertise
The tool improves efficiency but does not replace the need for a social media expert to manage your online presence effectively.
It is not a substitute for having social media expertise on staff to manage your social media presence.
Initial Adjustments
Adapting to Lately’s dashboards and processes might require changing some workflows and thought processes.
I had to change some of my processes and way of thinking to get an understanding of how their dashboards work.
Lately user reviews
Amazing so far!
What do you like best about Lately?
I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of...
I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of...
What do you like best about Lately?
I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of social media posts in a few hours. This would have most likely taken me days to accomplish this same feat! Review collected by and hosted on G2.com.
What do you dislike about Lately?
I have noticed some features like the queue have tended to be a little buggy for me at times (when I try to reorganize posts, they jump back to the original order) . I think it would be extremely helpful to be able to add several pipelines that operate similar to the queue (continue adding posts for different social networks and have these queues work independently of each other). For example, I could set up one queue that publishes a specific type of content weekly and another queue that publishes a different type of content daily. Review collected by and hosted on G2.com.
Recommendations to others considering Lately:
If you operate with a very social media heavy business model, Lately is definitely worth checking out! Although I don’t usually post the content exactly as it’s generated by Lately, having the main thoughts already generated has allowed me to come up with nearly endless post ideas and saved a ton of time. Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
I’m saving a ton of time on my social media creation. It has allowed me to focus on creating better image content for Instagram (and create it more consistently) as well as allowed me to focus on other areas of my business that can drive more revenue. Review collected by and hosted on G2.com.
I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of social media posts in a few hours. This would have most likely taken me days to accomplish this same feat! Review collected by and hosted on G2.com.
What do you dislike about Lately?
I have noticed some features like the queue have tended to be a little buggy for me at times (when I try to reorganize posts, they jump back to the original order) . I think it would be extremely helpful to be able to add several pipelines that operate similar to the queue (continue adding posts for different social networks and have these queues work independently of each other). For example, I could set up one queue that publishes a specific type of content weekly and another queue that publishes a different type of content daily. Review collected by and hosted on G2.com.
Recommendations to others considering Lately:
If you operate with a very social media heavy business model, Lately is definitely worth checking out! Although I don’t usually post the content exactly as it’s generated by Lately, having the main thoughts already generated has allowed me to come up with nearly endless post ideas and saved a ton of time. Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
I’m saving a ton of time on my social media creation. It has allowed me to focus on creating better image content for Instagram (and create it more consistently) as well as allowed me to focus on other areas of my business that can drive more revenue. Review collected by and hosted on G2.com.
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Lately is THE only tool you should ...
What do you like best about Lately?
My company has been using the Latley platform for a bit over a year now, and all I can say is --Im hooked. By...
My company has been using the Latley platform for a bit over a year now, and all I can say is --Im hooked. By...
What do you like best about Lately?
My company has been using the Latley platform for a bit over a year now, and all I can say is –Im hooked. By means of AI or as I like to say magical sourcery, there is no more staring into the abyss, no more writers block, no more analytics confusion. The Latley AI auto generates your posts for me. I remember the first time I used the platform and a post was generated, I was like “whaaaaaatttt.” When our posts go out now I know 100% that they are fully optimized for our SEO, our brand, and our message. Since using Lately our social engagment has increased significantly, so much time has been saved, and I no longer have the desire to hide under my desk when posting something on social media. Our experience using Lately, has been a amazing. Thank you Lately! Review collected by and hosted on G2.com.
What do you dislike about Lately?
They recently rolled out a new platform that answers resolved any issues that I initially had. So My only dislike is having to answer this question. :) Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
Optimizeing our social media posts for our message, and our brand as well as our key words. Latley begins to learn your key words and your messaging as you use it more and more. It picks up on the trends and things that work and dont work for your posts. I love the fact that we can posts everything to everywhere, at the same time. It is a huge time saver. Review collected by and hosted on G2.com.
My company has been using the Latley platform for a bit over a year now, and all I can say is –Im hooked. By means of AI or as I like to say magical sourcery, there is no more staring into the abyss, no more writers block, no more analytics confusion. The Latley AI auto generates your posts for me. I remember the first time I used the platform and a post was generated, I was like “whaaaaaatttt.” When our posts go out now I know 100% that they are fully optimized for our SEO, our brand, and our message. Since using Lately our social engagment has increased significantly, so much time has been saved, and I no longer have the desire to hide under my desk when posting something on social media. Our experience using Lately, has been a amazing. Thank you Lately! Review collected by and hosted on G2.com.
What do you dislike about Lately?
They recently rolled out a new platform that answers resolved any issues that I initially had. So My only dislike is having to answer this question. :) Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
Optimizeing our social media posts for our message, and our brand as well as our key words. Latley begins to learn your key words and your messaging as you use it more and more. It picks up on the trends and things that work and dont work for your posts. I love the fact that we can posts everything to everywhere, at the same time. It is a huge time saver. Review collected by and hosted on G2.com.
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Support for Social Media Exposure
What do you like best about Lately?
Very helpful for small organizations without the capacity for dedicated marketing and communications staff. C...
Very helpful for small organizations without the capacity for dedicated marketing and communications staff. C...
What do you like best about Lately?
Very helpful for small organizations without the capacity for dedicated marketing and communications staff. Can calendar posts and create posts from articles and blogs. Review collected by and hosted on G2.com.
What do you dislike about Lately?
It is not a substitute for having social media expertise on staff to manage your social media presence. It is a tool that improves efficiency with social media engagement. Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
Lately is a very accessible and easy system for a staff person without any social media experience to create and calendar social media posts. For an organization with communications staff, it will support and amplify their expertise. Review collected by and hosted on G2.com.
Very helpful for small organizations without the capacity for dedicated marketing and communications staff. Can calendar posts and create posts from articles and blogs. Review collected by and hosted on G2.com.
What do you dislike about Lately?
It is not a substitute for having social media expertise on staff to manage your social media presence. It is a tool that improves efficiency with social media engagement. Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
Lately is a very accessible and easy system for a staff person without any social media experience to create and calendar social media posts. For an organization with communications staff, it will support and amplify their expertise. Review collected by and hosted on G2.com.
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Lately AI is My Go-To for Autogener...
What do you like best about Lately?
I use Latey to amplify each of the blog posts I write. I particularly love that feature that allows me to sch...
I use Latey to amplify each of the blog posts I write. I particularly love that feature that allows me to sch...
What do you like best about Lately?
I use Latey to amplify each of the blog posts I write. I particularly love that feature that allows me to schedule my social posts into the future.
Prior to using Lately at the beginning of 2021, I would send out one tweet and one LinkedIn update with a link to my post just after I publish it. And that was it. I didn’t share again.
Now, with Lately A, I spend less than five minutes each time to copy and paste the link to my post, which autogenerates a dozen or more social posts. I edit as appropriate and then use the auto schedule feature to share them, usually several times a month over about 6 months. Each social post can include hashtags and links back to my original post. Review collected by and hosted on G2.com.
What do you dislike about Lately?
It does take some time to learn how to use Lately AI. But that’s true of any good SaaS platform I’ve started using over the years. Review collected by and hosted on G2.com.
Recommendations to others considering Lately:
If you want to dip your toes into AI-powered marketing, Lately is your best choice. Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
The Lately AI is amazing at picking phrases, a sentence, or several sentences out of a blog post that would make for an ideal LinkedIn post ot tweet. It’s so much easier than manually studying the text in my posts. I usually take about 5 minutes to edit about half of the posts slightly before scheduling. Some autogenerated posts don’t work for my writing style, so I delete them without sharing.
My Lately social post queue is now up to more than 60 posts scheduled to go out over the next 6 months! Review collected by and hosted on G2.com.
I use Latey to amplify each of the blog posts I write. I particularly love that feature that allows me to schedule my social posts into the future.
Prior to using Lately at the beginning of 2021, I would send out one tweet and one LinkedIn update with a link to my post just after I publish it. And that was it. I didn’t share again.
Now, with Lately A, I spend less than five minutes each time to copy and paste the link to my post, which autogenerates a dozen or more social posts. I edit as appropriate and then use the auto schedule feature to share them, usually several times a month over about 6 months. Each social post can include hashtags and links back to my original post. Review collected by and hosted on G2.com.
What do you dislike about Lately?
It does take some time to learn how to use Lately AI. But that’s true of any good SaaS platform I’ve started using over the years. Review collected by and hosted on G2.com.
Recommendations to others considering Lately:
If you want to dip your toes into AI-powered marketing, Lately is your best choice. Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
The Lately AI is amazing at picking phrases, a sentence, or several sentences out of a blog post that would make for an ideal LinkedIn post ot tweet. It’s so much easier than manually studying the text in my posts. I usually take about 5 minutes to edit about half of the posts slightly before scheduling. Some autogenerated posts don’t work for my writing style, so I delete them without sharing.
My Lately social post queue is now up to more than 60 posts scheduled to go out over the next 6 months! Review collected by and hosted on G2.com.
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Love Lately!
What do you like best about Lately?
My favorite part about Lately is the ability to pull in my blog posts & have them pull out the best parts...
My favorite part about Lately is the ability to pull in my blog posts & have them pull out the best parts...
What do you like best about Lately?
My favorite part about Lately is the ability to pull in my blog posts & have them pull out the best parts for easily sharing to other social media platforms! True time saver! Review collected by and hosted on G2.com.
What do you dislike about Lately?
Lately is awesome – there are some things they could add functionality-wise, but overall it’s a great tool. The team at Lately is great about listening to their customers & doing what they can to implement changes or requests. Review collected by and hosted on G2.com.
Recommendations to others considering Lately:
Lately is awesome – if you are looking to streamline your marketing & want to work with some of the best people – Try Lately! Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
Lately helps save the time spent sharing across all social platforms! Thanks Lately! Review collected by and hosted on G2.com.
My favorite part about Lately is the ability to pull in my blog posts & have them pull out the best parts for easily sharing to other social media platforms! True time saver! Review collected by and hosted on G2.com.
What do you dislike about Lately?
Lately is awesome – there are some things they could add functionality-wise, but overall it’s a great tool. The team at Lately is great about listening to their customers & doing what they can to implement changes or requests. Review collected by and hosted on G2.com.
Recommendations to others considering Lately:
Lately is awesome – if you are looking to streamline your marketing & want to work with some of the best people – Try Lately! Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
Lately helps save the time spent sharing across all social platforms! Thanks Lately! Review collected by and hosted on G2.com.
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Overall
Lately offers a robust solution for streamlining social media content creation and management, leveraging AI to save you significant time. It’s user-friendly and allows you to schedule posts in advance, making it an efficient tool for both small and large organizations. However, you might encounter occasional bugs, particularly in the queue feature, and some functionalities like Instagram stories management and post boosting are missing. While it improves efficiency, it doesn’t replace the need for social media expertise. Overall, Lately has a strong positive sentiment due to its time-saving capabilities and ease of use.
Lately pricing
Here is the detailed breakdown of the service’s pricing:
| Starter | Professional | Growth | Enterprise | |
|---|---|---|---|---|
| Price (billed annually) | $49 / month | $159 / month | $319 / month | Custom |
| User seats | 1 | 3 | 5 | Unlimited |
| Social channels | 5 | 15 | 25 | Unlimited |
| Voice Models | 1 | 1 | 1 | Unlimited |
| Support | Chat-only / 48-hour response | Chat-only / 24-hour response | Chat-only / 12-hour response | VIP AI training and education services, Dedicated Customer Success Manager |
User reviews
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Lately FAQ
What kind of longform content does Lately's AI generate from?
Lately’s AI processes any longform content and slices it into dozens of high-performing social posts. It works with text, audio, video, earned, owned, or found media, including podcasts, webinars, blogs, and more.
How does Lately’s AI work?
Lately’s AI studies your past social media analytics to understand what messaging gets the highest engagement. It then uses this data to create a customized writing model tailored to your brand’s voice, optimizing content for maximum performance.
Does Lately create social posts on its own?
Yes, Lately’s AI creates social posts on its own from any longform content you provide. Everything is tailored uniquely for your voice or brand and designed to engage your target audience.
Does Lately’s AI generate social posts from video and audio?
Yes, Lately’s AI generates social posts from text, video, and audio. It creates transcripts and dozens of social posts with matching audiograms from audio and video.
Can I publish directly from Lately?
Yes, you can schedule and publish posts directly from any plan to Twitter, Facebook, Instagram, or LinkedIn. Additional scheduling and publishing to YouTube are available only on the Enterprise plan.
What publishing platforms does Lately integrate with?
Lately integrates with Hootsuite, Hootsuite Amplify, and HubSpot Marketing Hub, making it easy to publish AI-generated content from those platforms.
What if I have a publishing platform that Lately doesn't yet integrate with?
If Lately doesn’t integrate with your publishing platform, you can download your AI-generated results into a CSV spreadsheet and upload them to your preferred platform.
Are there additional integrations?
Yes, Lately also integrates with UpContent, Grammarly, and Bitly, among others.
Does Lately include employee advocacy tools?
Yes, Lately includes employee advocacy tools. You can syndicate AI-generated content to unlimited employee or brand accounts via the Enterprise plan.
Is there nonprofit pricing available?
Yes, nonprofit pricing is available but only for annual contract deals. You can request a call with a Lately AI advocate to learn more.
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About the author
M. Kooiker
As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.