Lately
- Last updated: 24 Nov 2024
What is Lately?
Lately is a social media marketing tool that uses Neuroscience-Driven AI to enhance your brand’s voice in digital spaces. This platform helps you convert longform content into effective social media posts by assessing the nuances specific to your brand’s style and target audience.
By connecting directly with tools like Hootsuite and HubSpot, it streamlines scheduling and publishing across platforms, while continuously optimizing for audience engagement. You can employ Lately to seamlessly manage massive content calendars, using its AI to predict and schedule posts to maximize performance.
Additionally, Lately leverages advanced analytics to improve social media strategies, providing insights into optimal engagement times and audience preferences. With these capabilities, Lately can transform your social media approach into consistent brand advocacy and audience growth, making it a comprehensive tool for social marketers.
Lately use cases
- If you’re a social media manager writing and scheduling posts.
- If you are a brand strategist focusing on voice consistency.
- If you’re a content creator repurposing text or video content.
- If you’re in marketing, looking to optimize your social media impact.
- If you’re a franchise owner scaling presence across regions.
Lately functionalities
- Generate social posts: Transforms longform content effortlessly.
- Schedule in advance: Optimizes posting times for engagement.
- Multi-channel integration: Connects with Hootsuite and HubSpot.
- Analyze performance: Provides comprehensive analytics data.
Lately review summary
Pros
Lately excels at automating the creation and scheduling of social media posts, significantly saving time. It harnesses AI to optimize posts, improving social media engagement, and is praised for its user-friendly interface. People love its multifunctionality, combining several tools into one platform. It boosts productivity by managing content efficiently.
Cons
Some people encounter a learning curve with the platform and find certain features buggy or limited. While Lately supports social media efficiency, it's not a substitute for deep social media expertise. Integration options are somewhat lacking and there are expectations for additional enhancements.
Time-saving Automation
Lately automates social media content creation and scheduling, saving users a substantial amount of time.
Buggy Features
Users mention that certain features like post queues may not work smoothly, causing inconvenience.
I have been able to schedule hundreds of social media posts in a few hours.
When I try to reorganize posts, they jump back to the original order.
AI-Driven Content Optimization
AI assists in generating posts optimized for SEO, brand, and message.
Learning Curve
New users require time to get accustomed to using the platform effectively.
The Lately AI auto generates your posts for me.
It does take some time to learn how to use Lately AI.
Multi-platform Scheduling
Lately allows easy scheduling and posting across multiple platforms with a single tool.
Limited Feature Set
Some desired functionalities, such as boosting posts or specific integrations, are currently unavailable.
We can post everything to everywhere, at the same time.
I wish there were more integrations (namely with Slack).
User-Friendly Interface
Users find Lately easy to navigate, enhancing the social media management experience.
Dependence on Social Media Expertise
While Lately increases efficiency, it doesn't replace the need for dedicated social media expertise.
Very helpful for small organizations without the capacity for dedicated marketing staff.
It is not a substitute for having social media expertise on staff.
Comprehensive Toolset
It combines several tools like marketing calendar, task assignment, post scheduling, and analytics in one place.
It's basically 5 tools within one platform: marketing calendar, task assignment, post scheduling, content creation, omni-analytics.
Pros
Lately excels at automating the creation and scheduling of social media posts, significantly saving time. It harnesses AI to optimize posts, improving social media engagement, and is praised for its user-friendly interface. People love its multifunctionality, combining several tools into one platform. It boosts productivity by managing content efficiently.
Time-saving Automation
Lately automates social media content creation and scheduling, saving users a substantial amount of time.
I have been able to schedule hundreds of social media posts in a few hours.
AI-Driven Content Optimization
AI assists in generating posts optimized for SEO, brand, and message.
The Lately AI auto generates your posts for me.
Multi-platform Scheduling
Lately allows easy scheduling and posting across multiple platforms with a single tool.
We can post everything to everywhere, at the same time.
User-Friendly Interface
Users find Lately easy to navigate, enhancing the social media management experience.
Very helpful for small organizations without the capacity for dedicated marketing staff.
Comprehensive Toolset
It combines several tools like marketing calendar, task assignment, post scheduling, and analytics in one place.
It's basically 5 tools within one platform: marketing calendar, task assignment, post scheduling, content creation, omni-analytics.
Cons
Some people encounter a learning curve with the platform and find certain features buggy or limited. While Lately supports social media efficiency, it's not a substitute for deep social media expertise. Integration options are somewhat lacking and there are expectations for additional enhancements.
Buggy Features
Users mention that certain features like post queues may not work smoothly, causing inconvenience.
When I try to reorganize posts, they jump back to the original order.
Learning Curve
New users require time to get accustomed to using the platform effectively.
It does take some time to learn how to use Lately AI.
Limited Feature Set
Some desired functionalities, such as boosting posts or specific integrations, are currently unavailable.
I wish there were more integrations (namely with Slack).
Dependence on Social Media Expertise
While Lately increases efficiency, it doesn't replace the need for dedicated social media expertise.
It is not a substitute for having social media expertise on staff.
Lately user reviews
Amazing so far!
What do you like best about Lately?
I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of...
I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of...
What do you like best about Lately?
I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of social media posts in a few hours. This would have most likely taken me days to accomplish this same feat! Review collected by and hosted on G2.com.
What do you dislike about Lately?
I have noticed some features like the queue have tended to be a little buggy for me at times (when I try to reorganize posts, they jump back to the original order) . I think it would be extremely helpful to be able to add several pipelines that operate similar to the queue (continue adding posts for different social networks and have these queues work independently of each other). For example, I could set up one queue that publishes a specific type of content weekly and another queue that publishes a different type of content daily. Review collected by and hosted on G2.com.
Recommendations to others considering Lately:
If you operate with a very social media heavy business model, Lately is definitely worth checking out! Although I don’t usually post the content exactly as it’s generated by Lately, having the main thoughts already generated has allowed me to come up with nearly endless post ideas and saved a ton of time. Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
I’m saving a ton of time on my social media creation. It has allowed me to focus on creating better image content for Instagram (and create it more consistently) as well as allowed me to focus on other areas of my business that can drive more revenue. Review collected by and hosted on G2.com.
I love how quickly you are able to generate posts from your content. I have been able to schedule hundreds of social media posts in a few hours. This would have most likely taken me days to accomplish this same feat! Review collected by and hosted on G2.com.
What do you dislike about Lately?
I have noticed some features like the queue have tended to be a little buggy for me at times (when I try to reorganize posts, they jump back to the original order) . I think it would be extremely helpful to be able to add several pipelines that operate similar to the queue (continue adding posts for different social networks and have these queues work independently of each other). For example, I could set up one queue that publishes a specific type of content weekly and another queue that publishes a different type of content daily. Review collected by and hosted on G2.com.
Recommendations to others considering Lately:
If you operate with a very social media heavy business model, Lately is definitely worth checking out! Although I don’t usually post the content exactly as it’s generated by Lately, having the main thoughts already generated has allowed me to come up with nearly endless post ideas and saved a ton of time. Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
I’m saving a ton of time on my social media creation. It has allowed me to focus on creating better image content for Instagram (and create it more consistently) as well as allowed me to focus on other areas of my business that can drive more revenue. Review collected by and hosted on G2.com.
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User Friendly
What do you like best about Lately?
I appreciate that Lately is so user-friendly and makes scheduling social posts so simple. Plus, the analytics...
I appreciate that Lately is so user-friendly and makes scheduling social posts so simple. Plus, the analytics...
What do you like best about Lately?
I appreciate that Lately is so user-friendly and makes scheduling social posts so simple. Plus, the analytics and insights on best times to posts are a wonderful asset. Review collected by and hosted on G2.com.
What do you dislike about Lately?
There isn’t anything that immediately stands out. Though, it would be great if there was a way to boosts posts from their platform when you schedule a post. Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
Lately helps me save time, by allowing me to schedule Instagram posts ahead of time. While there are other apps that do this, Lately doesn’t appear to affect the algorithm, which can happen when posting from a third party. Review collected by and hosted on G2.com.
I appreciate that Lately is so user-friendly and makes scheduling social posts so simple. Plus, the analytics and insights on best times to posts are a wonderful asset. Review collected by and hosted on G2.com.
What do you dislike about Lately?
There isn’t anything that immediately stands out. Though, it would be great if there was a way to boosts posts from their platform when you schedule a post. Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
Lately helps me save time, by allowing me to schedule Instagram posts ahead of time. While there are other apps that do this, Lately doesn’t appear to affect the algorithm, which can happen when posting from a third party. Review collected by and hosted on G2.com.
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Lately is THE only tool you should ...
What do you like best about Lately?
My company has been using the Latley platform for a bit over a year now, and all I can say is --Im hooked. By...
My company has been using the Latley platform for a bit over a year now, and all I can say is --Im hooked. By...
What do you like best about Lately?
My company has been using the Latley platform for a bit over a year now, and all I can say is –Im hooked. By means of AI or as I like to say magical sourcery, there is no more staring into the abyss, no more writers block, no more analytics confusion. The Latley AI auto generates your posts for me. I remember the first time I used the platform and a post was generated, I was like “whaaaaaatttt.” When our posts go out now I know 100% that they are fully optimized for our SEO, our brand, and our message. Since using Lately our social engagment has increased significantly, so much time has been saved, and I no longer have the desire to hide under my desk when posting something on social media. Our experience using Lately, has been a amazing. Thank you Lately! Review collected by and hosted on G2.com.
What do you dislike about Lately?
They recently rolled out a new platform that answers resolved any issues that I initially had. So My only dislike is having to answer this question. :) Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
Optimizeing our social media posts for our message, and our brand as well as our key words. Latley begins to learn your key words and your messaging as you use it more and more. It picks up on the trends and things that work and dont work for your posts. I love the fact that we can posts everything to everywhere, at the same time. It is a huge time saver. Review collected by and hosted on G2.com.
My company has been using the Latley platform for a bit over a year now, and all I can say is –Im hooked. By means of AI or as I like to say magical sourcery, there is no more staring into the abyss, no more writers block, no more analytics confusion. The Latley AI auto generates your posts for me. I remember the first time I used the platform and a post was generated, I was like “whaaaaaatttt.” When our posts go out now I know 100% that they are fully optimized for our SEO, our brand, and our message. Since using Lately our social engagment has increased significantly, so much time has been saved, and I no longer have the desire to hide under my desk when posting something on social media. Our experience using Lately, has been a amazing. Thank you Lately! Review collected by and hosted on G2.com.
What do you dislike about Lately?
They recently rolled out a new platform that answers resolved any issues that I initially had. So My only dislike is having to answer this question. :) Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
Optimizeing our social media posts for our message, and our brand as well as our key words. Latley begins to learn your key words and your messaging as you use it more and more. It picks up on the trends and things that work and dont work for your posts. I love the fact that we can posts everything to everywhere, at the same time. It is a huge time saver. Review collected by and hosted on G2.com.
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Lately AI is My Go-To for Autogener...
What do you like best about Lately?
I use Latey to amplify each of the blog posts I write. I particularly love that feature that allows me to sch...
I use Latey to amplify each of the blog posts I write. I particularly love that feature that allows me to sch...
What do you like best about Lately?
I use Latey to amplify each of the blog posts I write. I particularly love that feature that allows me to schedule my social posts into the future.
Prior to using Lately at the beginning of 2021, I would send out one tweet and one LinkedIn update with a link to my post just after I publish it. And that was it. I didn’t share again.
Now, with Lately A, I spend less than five minutes each time to copy and paste the link to my post, which autogenerates a dozen or more social posts. I edit as appropriate and then use the auto schedule feature to share them, usually several times a month over about 6 months. Each social post can include hashtags and links back to my original post. Review collected by and hosted on G2.com.
What do you dislike about Lately?
It does take some time to learn how to use Lately AI. But that’s true of any good SaaS platform I’ve started using over the years. Review collected by and hosted on G2.com.
Recommendations to others considering Lately:
If you want to dip your toes into AI-powered marketing, Lately is your best choice. Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
The Lately AI is amazing at picking phrases, a sentence, or several sentences out of a blog post that would make for an ideal LinkedIn post ot tweet. It’s so much easier than manually studying the text in my posts. I usually take about 5 minutes to edit about half of the posts slightly before scheduling. Some autogenerated posts don’t work for my writing style, so I delete them without sharing.
My Lately social post queue is now up to more than 60 posts scheduled to go out over the next 6 months! Review collected by and hosted on G2.com.
I use Latey to amplify each of the blog posts I write. I particularly love that feature that allows me to schedule my social posts into the future.
Prior to using Lately at the beginning of 2021, I would send out one tweet and one LinkedIn update with a link to my post just after I publish it. And that was it. I didn’t share again.
Now, with Lately A, I spend less than five minutes each time to copy and paste the link to my post, which autogenerates a dozen or more social posts. I edit as appropriate and then use the auto schedule feature to share them, usually several times a month over about 6 months. Each social post can include hashtags and links back to my original post. Review collected by and hosted on G2.com.
What do you dislike about Lately?
It does take some time to learn how to use Lately AI. But that’s true of any good SaaS platform I’ve started using over the years. Review collected by and hosted on G2.com.
Recommendations to others considering Lately:
If you want to dip your toes into AI-powered marketing, Lately is your best choice. Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
The Lately AI is amazing at picking phrases, a sentence, or several sentences out of a blog post that would make for an ideal LinkedIn post ot tweet. It’s so much easier than manually studying the text in my posts. I usually take about 5 minutes to edit about half of the posts slightly before scheduling. Some autogenerated posts don’t work for my writing style, so I delete them without sharing.
My Lately social post queue is now up to more than 60 posts scheduled to go out over the next 6 months! Review collected by and hosted on G2.com.
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Game Changer for Instagram!
What do you like best about Lately?
Easy to map out your social media content for the week and see what your feed would look like. Review collect...
Easy to map out your social media content for the week and see what your feed would look like. Review collect...
What do you like best about Lately?
Easy to map out your social media content for the week and see what your feed would look like. Review collected by and hosted on G2.com.
What do you dislike about Lately?
Wish you could set up instagram stories instead of just posts. Review collected by and hosted on G2.com.
Recommendations to others considering Lately:
If you are looking to be more organized with your social media content then Lately is for you! Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
I am saving time each time not having to post on my accounts, on latley I can time my posts and they will post it for me! Review collected by and hosted on G2.com.
Easy to map out your social media content for the week and see what your feed would look like. Review collected by and hosted on G2.com.
What do you dislike about Lately?
Wish you could set up instagram stories instead of just posts. Review collected by and hosted on G2.com.
Recommendations to others considering Lately:
If you are looking to be more organized with your social media content then Lately is for you! Review collected by and hosted on G2.com.
What problems is Lately solving and how is that benefiting you?
I am saving time each time not having to post on my accounts, on latley I can time my posts and they will post it for me! Review collected by and hosted on G2.com.
Read more
Read less
Overall
Lately is a potent social media management tool that streamlines content creation and scheduling. It impresses with AI capabilities that boost productivity and engagement, offering a user-friendly experience across various platforms. However, expect some learning curves and feature limitations. While it significantly boosts efficiency, some social media expertise remains crucial. Integration options are limited but show potential for growth. Overall, Lately provides a positive experience, making it a valuable asset if you aim to enhance your social media presence efficiently.
Lately pricing
The pricing for the service offers three distinct plans tailored for different sizes and needs ranging from small businesses to large enterprises.
| Feature | Starter | Growth | Enterprise |
|---|---|---|---|
| Price | $49/month (billed annually) |
$199/month (billed annually) |
Custom pricing |
| Voice Models | 1 | 1 | Unlimited |
| Social Channels | 5 | 15 | Unlimited |
| User Seats | 1 | 3 (additional seats $8 each) | Unlimited |
| Customer Support | Chat-only / 48-hour response | Chat-only / 24-hour response | Dedicated Customer Success Manager |
User reviews
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Lately FAQ
What kind of content can Lately's AI process?
Lately’s AI can process any kind of longform content, including text, audio, and video. It works with earned, owned, or found media such as podcasts, webinars, blogs, and more.
Does Lately generate social posts from video and audio?
Yes, Lately’s AI can create social posts from text, video, and audio. It generates dozens of posts from text, transcripts, and matching clips from video and audio.
Can Lately create social posts independently?
Yes, Lately can independently generate social posts by slicing and analyzing longform content, crafting posts that engage the target audience.
What social media platforms can you publish to directly with Lately?
With Lately, you can schedule and publish content directly to Twitter, Facebook, Instagram, LinkedIn, and YouTube, depending on the plan.
What publishing platforms does Lately integrate with?
Lately integrates with platforms like Hootsuite, HubSpot Marketing Hub, and others, allowing easy publication of AI-generated content.
What if my platform isn't integrated with Lately?
If your platform isn’t integrated, you can download your AI-generated results into a CSV and upload them manually wherever needed.
Are there additional integration options?
Yes, Lately also integrates with UpContent, Grammarly, and Bitly, among others.
Does Lately provide tools for employee advocacy?
Yes, Lately includes tools for syndicating AI-generated content to unlimited employee or brand accounts through its advanced plans.
Is there special pricing for nonprofits?
Yes, but special pricing is only available for annual contract deals. Interested nonprofits can request a call for more information.
How does Lately's AI learn what to slice and dice?
Lately’s AI studies your social media analytics to learn which messaging gets the best engagement, comparing it against a large database of best practices.
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About the author
M. Kooiker
As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.