Emplifi offers a comprehensive customer engagement platform designed to support social media marketing, eCommerce, and customer care efforts. Using AI-powered solutions, it allows you to streamline workflows, analyze customer insights, and enhance customer interactions across various channels. The platform also integrates tools for user-generated content, influencer marketing, and customer care analytics, enabling you to create authentic and impactful customer experiences.
Emplifi Social Marketing Cloud stands out for its versatile social media management capabilities, user-friendly interface, and extensive reporting and analytics features. Many appreciate its ability to customize dashboards, track performance across various platforms, and the quality of customer support. The platform offers a comprehensive suite of tools including content scheduling, keyword tracking, and engagement analysis which make it a significant asset for social media management and strategy.
While Emplifi Social Marketing Cloud provides robust features, there are some concerns with its high pricing, especially for local markets. Several users also mention issues with specific functionalities, such as exporting reports and limitations imposed by social media platform APIs. Some features, like Stories scheduling and Instagram Reels, require improvements. Additionally, there are occasional bugs and service interruptions that can disrupt workflow.
The tool provides robust reporting features with the ability to customize dashboards and track performance across multiple platforms, making it easier to generate insights.
The cost of the platform is considered high, particularly for local markets, without sufficient economic adaptations.
It's also got a good and intuitive overview of Engagement, the Publishing Tool and Analytics, which I need daily. Especially in Community Management, Emplifi is the clear winner in handling all requests.
It's pricey. For a local market such as Brazil, Social Bakers charge us in dollars without taking cultural and economical adaptations in the consideration.
The interface is simple and intuitive, making it easy for new users to get started quickly and for teams to manage social media activities efficiently.
Exporting reports can be cumbersome, and the platform lacks integration with some tools, making data synchronization difficult.
I really love the user interface and how I can filter data or build dashboard with intuitiveness. It's really simple and easy for someone just on-board to learn.
The only available exports by default are PDFs and Powerpoints, which make it difficult to integrate into my Google Data Studio Reporting dashboard.
The support team is responsive and helpful, providing quick solutions and assistance which enhances overall user experience.
Certain features and metrics are restricted by the limitations of social media platform APIs, affecting functionality such as scheduling Instagram Stories and Reels.
The support team is one of the AWESOMEST! Superb! They are fast, friendly, and will resolve any issues and answer any questions you have with the platform.
Due to API regulations, some metrics can not be gathered by Emplifi sadly, which would be very helpful (i.e., Instagram Paid Insights on sponsored posts).
Customizing dashboards and using templates makes reporting flexible and user-friendly, catering to various reporting needs.
Instances of bugs and data unavailability have been reported, requiring support intervention which can slow down work processes.
We get to build a dashboard not only from scratch with what we want, but also utilize those very useful templates, which are continuously being updated.
There was a time when data was unavailable due to a glitch on Emplifi's side. I had to contact support for assistance before being told of the problem.
Includes tools for scheduling, engagement tracking, and performance analysis across various social media platforms, making it a comprehensive solution.
Scheduling content for Instagram Stories and Reels needs improvement, and current features like tagging are sometimes unreliable.
A full suite of tools for social media and so, such as scheduling, tons of information about your brand and competitors.
I don't like that you can't pick out the cover for an Instagram Reel. I also wish tagging accounts was easier because sometimes when I go to tag a person/business, etc. their handle does not pop up.
Emplifi Social Marketing Cloud stands out for its versatile social media management capabilities, user-friendly interface, and extensive reporting and analytics features. Many appreciate its ability to customize dashboards, track performance across various platforms, and the quality of customer support. The platform offers a comprehensive suite of tools including content scheduling, keyword tracking, and engagement analysis which make it a significant asset for social media management and strategy.
The tool provides robust reporting features with the ability to customize dashboards and track performance across multiple platforms, making it easier to generate insights.
It's also got a good and intuitive overview of Engagement, the Publishing Tool and Analytics, which I need daily. Especially in Community Management, Emplifi is the clear winner in handling all requests.
The interface is simple and intuitive, making it easy for new users to get started quickly and for teams to manage social media activities efficiently.
I really love the user interface and how I can filter data or build dashboard with intuitiveness. It's really simple and easy for someone just on-board to learn.
The support team is responsive and helpful, providing quick solutions and assistance which enhances overall user experience.
The support team is one of the AWESOMEST! Superb! They are fast, friendly, and will resolve any issues and answer any questions you have with the platform.
Customizing dashboards and using templates makes reporting flexible and user-friendly, catering to various reporting needs.
We get to build a dashboard not only from scratch with what we want, but also utilize those very useful templates, which are continuously being updated.
Includes tools for scheduling, engagement tracking, and performance analysis across various social media platforms, making it a comprehensive solution.
A full suite of tools for social media and so, such as scheduling, tons of information about your brand and competitors.
While Emplifi Social Marketing Cloud provides robust features, there are some concerns with its high pricing, especially for local markets. Several users also mention issues with specific functionalities, such as exporting reports and limitations imposed by social media platform APIs. Some features, like Stories scheduling and Instagram Reels, require improvements. Additionally, there are occasional bugs and service interruptions that can disrupt workflow.
The cost of the platform is considered high, particularly for local markets, without sufficient economic adaptations.
It's pricey. For a local market such as Brazil, Social Bakers charge us in dollars without taking cultural and economical adaptations in the consideration.
Exporting reports can be cumbersome, and the platform lacks integration with some tools, making data synchronization difficult.
The only available exports by default are PDFs and Powerpoints, which make it difficult to integrate into my Google Data Studio Reporting dashboard.
Certain features and metrics are restricted by the limitations of social media platform APIs, affecting functionality such as scheduling Instagram Stories and Reels.
Due to API regulations, some metrics can not be gathered by Emplifi sadly, which would be very helpful (i.e., Instagram Paid Insights on sponsored posts).
Instances of bugs and data unavailability have been reported, requiring support intervention which can slow down work processes.
There was a time when data was unavailable due to a glitch on Emplifi's side. I had to contact support for assistance before being told of the problem.
Scheduling content for Instagram Stories and Reels needs improvement, and current features like tagging are sometimes unreliable.
I don't like that you can't pick out the cover for an Instagram Reel. I also wish tagging accounts was easier because sometimes when I go to tag a person/business, etc. their handle does not pop up.
Overall, Emplifi Social Marketing Cloud offers a comprehensive set of tools for social media management. Its strengths lie in its robust reporting and analytics, user-friendly interface, and excellent customer support. You will find it easy to customize dashboards and get detailed performance insights across various platforms. However, you should be ready for the high pricing, especially if you are in a local market without pricing adaptation. Exporting reports can be cumbersome, and certain features are limited by social media platform APIs. Be prepared for occasional service bugs and issues with scheduling Instagram Stories and Reels. Despite these drawbacks, Emplifi remains a powerful tool for managing and analyzing social media content, making it worth considering for its versatility and efficiency. The overall sentiment from the reviews leans positive with noted areas for improvement.
Below is the pricing information for Emplifi Social Marketing Cloud:
Essential | Standard | Business | Enterprise | |
---|---|---|---|---|
Price (Monthly) | Buy now | Contact Sales | Contact Sales | Contact Sales |
Users | 2 | 5 | 20 | Unlimited |
Social profiles | 10 | 10+ | 25+ | 50+ |
Data retention | 3 months | 12 months | Unlimited | Unlimited |
Dashboards and reporting | 5 dashboards | 25 dashboards | Unlimited dashboards | Unlimited dashboards |
Paid analytics |
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