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MarketMuse
- Last updated: 29 Aug 2024
What is MarketMuse?
MarketMuse is an AI content strategy and planning software aimed at helping you create high-quality, optimized content. With its AI technology, MarketMuse offers features like content briefs, content cluster analysis, and personalized metrics based on your site’s authority. This platform is suitable for brands, agencies, and publishers looking to improve their content strategy and drive organic traffic.
MarketMuse’s key functionalities include on-demand content inventory, predictive content insights, and automated research workflows. Using these tools, you can identify content gaps, optimize your content’s topical relevance, and achieve better search engine rankings. The software also provides comprehensive research capabilities and advanced AI technology for a more accurate content plan.
Whether you’re a content strategist, marketer, or SEO professional, MarketMuse can streamline manual processes, enhance content quality, and offer actionable insights to improve your content performance. This platform leverages advanced AI technology to provide a deeper understanding of content optimization for more effective content marketing strategies.
MarketMuse use cases
- If you are a content strategist looking to create data-driven content plans.
- If you are an SEO professional aiming to improve search engine rankings through optimized content.
- If you manage a marketing team and want to streamline the content planning process.
- If you run a content-focused agency seeking to scale the output of high-quality content.
- If you are a brand manager looking for predictive content insights to boost site authority.
MarketMuse functionalities
- Automate content research: Reduces manual research time.
- Create content briefs: Generates detailed content outlines.
- Analyze content clusters: Identifies topic gaps and opportunities.
- Optimize content quality: Measures comprehensiveness and accuracy.
MarketMuse review summary
Pros
MarketMuse stands out for its content optimization capabilities, helping users create SEO-friendly content that ranks well on search engines. The tool's keyword research, competitive analysis, and content briefs are particularly praised. Many users appreciate the depth and accuracy of data provided, which helps make informed content creation decisions. The platform integrates well into various workflows and offers robust customer support.
Cons
MarketMuse faces criticism for its high cost, which some find prohibitive, especially for small businesses and beginners. Some users report a steep learning curve, slow performance at times, and occasional issues with saving and using the software's features. Additionally, random or irrelevant keyword suggestions and limited functionality in the free version are noted as drawbacks.
Content Optimization
MarketMuse excels in helping users optimize their content for SEO, covering a full range of recommendations from keyword usage to competitor comparisons.
High Cost
MarketMuse is considered expensive, which can be challenging for small businesses and individual content marketers.
By far the best optimization tool out there. I love getting the range of recommendations - not just which keywords to use, but how often to use them.
The price is a bit of a sticker shock, but worth it once you realize there are no other tools out there that can do quite the job it can.
Keyword Research
The tool provides detailed keyword research data, including search volumes and competition levels, making it easier to target effective keywords.
Learning Curve
Getting started with MarketMuse involves a substantial learning curve, requiring users to go through tutorials and training.
If you're looking for keywords, it's the simplest software I've used. All you do is a stick the subject of your piece in the MarketMuse search bar and you'll get all the data you need.
Getting started does take quite a bit of learning, and diving through tutorials. They include a free course to learn the software, and trust me you will need it.
Competitive Analysis
MarketMuse offers strong competitive analysis tools, enabling users to understand and act on how competitors are ranking for certain keywords.
Slow Performance
Some users experience slow performance when the tool analyzes keywords or content, which can disrupt their workflow.
SERP X-Ray and Heatmap are most liking features for me, as it ease my task to do competitor research with my targeted primary keyword.
Sometimes it can take a minute or two for MarketMuse to analyze the keyword/phrase you input and provide you with results. I've even had to refresh the page.
Content Briefs
Users find the content briefs helpful for structuring articles and ensuring all necessary SEO elements are included.
Occasional Glitches
Issues such as difficulty saving content and inconsistent keyword data sometimes affect the user experience.
The MarketMuse briefs are a must! Headings, content tips, keyword suggestions, and title suggestions make writing an article simple.
The editor does not save the articles. It doesn't have good keyword research - estimated keyword volume and related keywords are way off the mark.
Customer Support
Many reviews highlight the prompt and effective customer support, which aids in the learning and integration process.
Irrelevant Keyword Suggestions
MarketMuse sometimes generates irrelevant or random keyword recommendations that do not align with the content's topic.
The support team's professionalism and prompt assistance underscore the platform's commitment to user satisfaction.
For example, you'll be writing about 4K TVs and MarketMuse will recommend you talk about dog houses for some reason.
Pros
MarketMuse stands out for its content optimization capabilities, helping users create SEO-friendly content that ranks well on search engines. The tool's keyword research, competitive analysis, and content briefs are particularly praised. Many users appreciate the depth and accuracy of data provided, which helps make informed content creation decisions. The platform integrates well into various workflows and offers robust customer support.
Content Optimization
MarketMuse excels in helping users optimize their content for SEO, covering a full range of recommendations from keyword usage to competitor comparisons.
By far the best optimization tool out there. I love getting the range of recommendations - not just which keywords to use, but how often to use them.
Keyword Research
The tool provides detailed keyword research data, including search volumes and competition levels, making it easier to target effective keywords.
If you're looking for keywords, it's the simplest software I've used. All you do is a stick the subject of your piece in the MarketMuse search bar and you'll get all the data you need.
Competitive Analysis
MarketMuse offers strong competitive analysis tools, enabling users to understand and act on how competitors are ranking for certain keywords.
SERP X-Ray and Heatmap are most liking features for me, as it ease my task to do competitor research with my targeted primary keyword.
Content Briefs
Users find the content briefs helpful for structuring articles and ensuring all necessary SEO elements are included.
The MarketMuse briefs are a must! Headings, content tips, keyword suggestions, and title suggestions make writing an article simple.
Customer Support
Many reviews highlight the prompt and effective customer support, which aids in the learning and integration process.
The support team's professionalism and prompt assistance underscore the platform's commitment to user satisfaction.
Cons
MarketMuse faces criticism for its high cost, which some find prohibitive, especially for small businesses and beginners. Some users report a steep learning curve, slow performance at times, and occasional issues with saving and using the software's features. Additionally, random or irrelevant keyword suggestions and limited functionality in the free version are noted as drawbacks.
High Cost
MarketMuse is considered expensive, which can be challenging for small businesses and individual content marketers.
The price is a bit of a sticker shock, but worth it once you realize there are no other tools out there that can do quite the job it can.
Learning Curve
Getting started with MarketMuse involves a substantial learning curve, requiring users to go through tutorials and training.
Getting started does take quite a bit of learning, and diving through tutorials. They include a free course to learn the software, and trust me you will need it.
Slow Performance
Some users experience slow performance when the tool analyzes keywords or content, which can disrupt their workflow.
Sometimes it can take a minute or two for MarketMuse to analyze the keyword/phrase you input and provide you with results. I've even had to refresh the page.
Occasional Glitches
Issues such as difficulty saving content and inconsistent keyword data sometimes affect the user experience.
The editor does not save the articles. It doesn't have good keyword research - estimated keyword volume and related keywords are way off the mark.
Irrelevant Keyword Suggestions
MarketMuse sometimes generates irrelevant or random keyword recommendations that do not align with the content's topic.
For example, you'll be writing about 4K TVs and MarketMuse will recommend you talk about dog houses for some reason.
MarketMuse user reviews
Enabling comprehensive, SEO-friendl...
What do you like best about MarketMuse?
MarketMuse enables me to do the following:
Get a better idea from the jump of how long a blog should...
MarketMuse enables me to do the following:
Get a better idea from the jump of how long a blog should...
What do you like best about MarketMuse?
MarketMuse enables me to do the following:
Get a better idea from the jump of how long a blog should be to compete with the other ranking blogs. Using the research tool, I can analyize the SERP for a particular keyword and get a sense of how long the blog should be, how many inline images it needs, etc. in order to compete with the top ranking content. This has given me a better sense of what to ask for when working with content writers and graphic designers.
The inventory features gives me a clear look at what’s working, what’s not, and what we need to dedicate more time and resources to. It gives me the context needed to help the larger team understand what we’re looking for and why we’re looking for it.
Because of the more detailed analysis I’m able to do, it has added trust across teams.
It’s also fantastic for refreshing old content and making it SEO-friendly.
It’s really easy to understand and use, and it has become a part of my weekly (maybe daily?) workflow. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
At this point I really haven’t come across anything that I don’t like about the tool. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
MarketMuse is giving me an educated look at what content we need to write about to rank on our target keywords. Most of our top viewed blogs were optimized through MarketMuse. Review collected by and hosted on G2.com.
MarketMuse enables me to do the following:
Get a better idea from the jump of how long a blog should be to compete with the other ranking blogs. Using the research tool, I can analyize the SERP for a particular keyword and get a sense of how long the blog should be, how many inline images it needs, etc. in order to compete with the top ranking content. This has given me a better sense of what to ask for when working with content writers and graphic designers.
The inventory features gives me a clear look at what’s working, what’s not, and what we need to dedicate more time and resources to. It gives me the context needed to help the larger team understand what we’re looking for and why we’re looking for it.
Because of the more detailed analysis I’m able to do, it has added trust across teams.
It’s also fantastic for refreshing old content and making it SEO-friendly.
It’s really easy to understand and use, and it has become a part of my weekly (maybe daily?) workflow. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
At this point I really haven’t come across anything that I don’t like about the tool. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
MarketMuse is giving me an educated look at what content we need to write about to rank on our target keywords. Most of our top viewed blogs were optimized through MarketMuse. Review collected by and hosted on G2.com.
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The Best Content Optimization Tool
Overall:
As I am not using credits for AI outline builder, I find MarketMuse insufficient for research and outline builder and I am using other t...
As I am not using credits for AI outline builder, I find MarketMuse insufficient for research and outline builder and I am using other t...
Overall:
As I am not using credits for AI outline builder, I find MarketMuse insufficient for research and outline builder and I am using other tools for that. But, MarketMuse is the best content optimisation tool available. Hands down.
Pros:
I like SERP analysis and content optimisation. Optimisation is based upon many results (not just top 20) and yield superior results.
Cons:
Expensive credits. To be honest, I am using other tools for outline building as I find MarketMuse credits too expensive.
Switched From:
Frase
Reasons for Switching to MarketMuse:
MarketMuse is better for content optimisation.
As I am not using credits for AI outline builder, I find MarketMuse insufficient for research and outline builder and I am using other tools for that. But, MarketMuse is the best content optimisation tool available. Hands down.
Pros:
I like SERP analysis and content optimisation. Optimisation is based upon many results (not just top 20) and yield superior results.
Cons:
Expensive credits. To be honest, I am using other tools for outline building as I find MarketMuse credits too expensive.
Switched From:
Frase
Reasons for Switching to MarketMuse:
MarketMuse is better for content optimisation.
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Market Muse is perfect for growing ...
Overall:
The business problem I'm solving with Market Muse, is bridging the gap between my outdated 2010-2013 SEO knowledge, to understanding wha...
The business problem I'm solving with Market Muse, is bridging the gap between my outdated 2010-2013 SEO knowledge, to understanding wha...
Overall:
The business problem I’m solving with Market Muse, is bridging the gap between my outdated 2010-2013 SEO knowledge, to understanding what is working now to purposely rank articles for search terms. The old “grey hat” methods no longer work, or work for such a little time I feel it’s pointless to focus on little tricks. If you want to master white hat SEO, Market Muse is the tool you need in your arsenal.
Pros:
Market Muse is not exactly an inexpensive piece of software. While they do have a limited free version, if you want to use the software seriously it will cost you a minimum of $150/month. However, that cost is worth it if you have a brand that’s worth growing, with something unique, that you are passionate about, and have a message to spread. Because what Market Muse will allow you to do, is create deep pillar content that is built to rank for Google’s search engine, and is very enjoyable for humans to read. That in itself will allow your brand to attract targeted search engine traffic, that is more than worth the investment cost. This is pure “white hat”, long term SEO. If you’re looking for a quick trick to beat the search engines, this is not the tool for you. If you’re looking to build a long term asset, worth quite a bit of revenue, this is the tool for you.
Cons:
What I like least about this software is getting started does take quite a bit of learning, and diving through tutorials. They include a free course to learn the software, and trust me you will need it. Because of the power of this software, I don’t think they could really make it anymore simple than it already is. Some pieces of software simply require you to take a few days to learn it. But it’s well worth taking the time.
The business problem I’m solving with Market Muse, is bridging the gap between my outdated 2010-2013 SEO knowledge, to understanding what is working now to purposely rank articles for search terms. The old “grey hat” methods no longer work, or work for such a little time I feel it’s pointless to focus on little tricks. If you want to master white hat SEO, Market Muse is the tool you need in your arsenal.
Pros:
Market Muse is not exactly an inexpensive piece of software. While they do have a limited free version, if you want to use the software seriously it will cost you a minimum of $150/month. However, that cost is worth it if you have a brand that’s worth growing, with something unique, that you are passionate about, and have a message to spread. Because what Market Muse will allow you to do, is create deep pillar content that is built to rank for Google’s search engine, and is very enjoyable for humans to read. That in itself will allow your brand to attract targeted search engine traffic, that is more than worth the investment cost. This is pure “white hat”, long term SEO. If you’re looking for a quick trick to beat the search engines, this is not the tool for you. If you’re looking to build a long term asset, worth quite a bit of revenue, this is the tool for you.
Cons:
What I like least about this software is getting started does take quite a bit of learning, and diving through tutorials. They include a free course to learn the software, and trust me you will need it. Because of the power of this software, I don’t think they could really make it anymore simple than it already is. Some pieces of software simply require you to take a few days to learn it. But it’s well worth taking the time.
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Advanced SEO Insights and Ideas
Overall:
Marketmuse is a good tool to implement into your content marketing / SEO workflow. It gives you new ideas when other tools are stopping....
Marketmuse is a good tool to implement into your content marketing / SEO workflow. It gives you new ideas when other tools are stopping....
Overall:
Marketmuse is a good tool to implement into your content marketing / SEO workflow. It gives you new ideas when other tools are stopping. For my case, it best to be implemented inside a workflow with copywriting and other SEO Tools which complement each other. Marketmuse gives me the extra edge over my competitors and sheds light into different kinds of topic that may be covered by your competition. It has this enterprise feeling / power.
Pros:
– keyword research though a bit limited on data (search query, etc) – nice guidance on workflow while using this tool – clean clustering of sources and their topic authority – good results for EN search queries
Cons:
– cannot delete old projects (as of now) – some features do need extra credits – sometimes you don’t get what you pay for…your expectations are higher than the AI’s output – as always, languages other than EN may have less data
Vendor Response
By MarketMuse on October 18, 2021
Thank you so much for leaving such a positive review! We’re glad that MarketMuse has become an important part of your workflow and that it gives you an edge over competitors. We appreciate the constructive feedback as well and will share internally. Thanks again!
Marketmuse is a good tool to implement into your content marketing / SEO workflow. It gives you new ideas when other tools are stopping. For my case, it best to be implemented inside a workflow with copywriting and other SEO Tools which complement each other. Marketmuse gives me the extra edge over my competitors and sheds light into different kinds of topic that may be covered by your competition. It has this enterprise feeling / power.
Pros:
– keyword research though a bit limited on data (search query, etc) – nice guidance on workflow while using this tool – clean clustering of sources and their topic authority – good results for EN search queries
Cons:
– cannot delete old projects (as of now) – some features do need extra credits – sometimes you don’t get what you pay for…your expectations are higher than the AI’s output – as always, languages other than EN may have less data
Vendor Response
By MarketMuse on October 18, 2021
Thank you so much for leaving such a positive review! We’re glad that MarketMuse has become an important part of your workflow and that it gives you an edge over competitors. We appreciate the constructive feedback as well and will share internally. Thanks again!
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MarketMuse is highly useful for SEO...
Overall:
MarketMuse is an essential part of my daily SEO/content marketing workflow.
Pros:
I love the topic-based keyword research and ...
MarketMuse is an essential part of my daily SEO/content marketing workflow.
Pros:
I love the topic-based keyword research and ...
Overall:
MarketMuse is an essential part of my daily SEO/content marketing workflow.
Pros:
I love the topic-based keyword research and the content optimization features, which are as good or better than much more expensive, similar products.
Cons:
I don’t like how the content saving feature works. It may be my fault for not learning how to use it properly.
Reasons for Switching to MarketMuse:
Searchmetrics was outrageously expensive compared to MarketMuse for essentially the same functionality.
MarketMuse is an essential part of my daily SEO/content marketing workflow.
Pros:
I love the topic-based keyword research and the content optimization features, which are as good or better than much more expensive, similar products.
Cons:
I don’t like how the content saving feature works. It may be my fault for not learning how to use it properly.
Reasons for Switching to MarketMuse:
Searchmetrics was outrageously expensive compared to MarketMuse for essentially the same functionality.
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Discovering and adding keywords to ...
Pros:
Once I'm done with creating briefs for my blog post, I use MarketMuse to find all the keywords and the number of instances I must add to ra...
Once I'm done with creating briefs for my blog post, I use MarketMuse to find all the keywords and the number of instances I must add to ra...
Pros:
Once I’m done with creating briefs for my blog post, I use MarketMuse to find all the keywords and the number of instances I must add to rank above my competitors. And it works! MarketMuse has helped improve our blog rankings on SERP.
Cons:
So far, nothing. I love MarketMuse and have been using it for the past year.
Once I’m done with creating briefs for my blog post, I use MarketMuse to find all the keywords and the number of instances I must add to rank above my competitors. And it works! MarketMuse has helped improve our blog rankings on SERP.
Cons:
So far, nothing. I love MarketMuse and have been using it for the past year.
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Content Optimization is Easy With M...
What do you like best about MarketMuse?
MarketMuse is very helpful tool to optimize existing content or write content which is optimized, and get...
MarketMuse is very helpful tool to optimize existing content or write content which is optimized, and get...
What do you like best about MarketMuse?
MarketMuse is very helpful tool to optimize existing content or write content which is optimized, and get higher ranking on SERPs.
SERP X-Ray and Heatmap are most liking features for me, as it ease my task to do competitor research with my targeted primary keyword. Ultimately helps me to produce better content compare to my competitors. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
I don’t find any dislike about MarketMuse, but sometime I feel, in SERP X-Ray there content score metrics doesn’t perform well comparing with other tools like Frase & Surfer SEO. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
Doing manual competitor research and NLP optimization is near to impossible task, so at that time MarketMuse helps me to optimize my existing content as well as helps me to do better keyword research, add questions related to my targeted keyword and know trends of keywords is easy with this tool. Review collected by and hosted on G2.com.
MarketMuse is very helpful tool to optimize existing content or write content which is optimized, and get higher ranking on SERPs.
SERP X-Ray and Heatmap are most liking features for me, as it ease my task to do competitor research with my targeted primary keyword. Ultimately helps me to produce better content compare to my competitors. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
I don’t find any dislike about MarketMuse, but sometime I feel, in SERP X-Ray there content score metrics doesn’t perform well comparing with other tools like Frase & Surfer SEO. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
Doing manual competitor research and NLP optimization is near to impossible task, so at that time MarketMuse helps me to optimize my existing content as well as helps me to do better keyword research, add questions related to my targeted keyword and know trends of keywords is easy with this tool. Review collected by and hosted on G2.com.
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A Marketer's BFF!
What do you like best about MarketMuse?
This is a tool I use on a very regular basis. MarketMuse has significantly enhanced my content creation p...
This is a tool I use on a very regular basis. MarketMuse has significantly enhanced my content creation p...
What do you like best about MarketMuse?
This is a tool I use on a very regular basis. MarketMuse has significantly enhanced my content creation process with its sophisticated approach to optimization and keyword analysis. Its seamless integration into my workflow has proven to be a valuable asset, providing insightful guidance and saving substantial time. The support team’s professionalism and prompt assistance underscore the platform’s commitment to user satisfaction. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
Not a whole lot! With any new software, you need to take the time to use and integrate into your workflow. Their support team can make this really easy. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
MarketMuse addresses the common challenge of crafting impactful and search-engine-friendly content. By leveraging artificial intelligence, it assists users in identifying relevant topics and strategically integrating high-impact keywords, ensuring that their content not only resonates with their audience but also performs well on search engine results pages. The platform streamlines the time-consuming process of manual keyword research, allowing users to focus on creating quality content. Review collected by and hosted on G2.com.
This is a tool I use on a very regular basis. MarketMuse has significantly enhanced my content creation process with its sophisticated approach to optimization and keyword analysis. Its seamless integration into my workflow has proven to be a valuable asset, providing insightful guidance and saving substantial time. The support team’s professionalism and prompt assistance underscore the platform’s commitment to user satisfaction. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
Not a whole lot! With any new software, you need to take the time to use and integrate into your workflow. Their support team can make this really easy. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
MarketMuse addresses the common challenge of crafting impactful and search-engine-friendly content. By leveraging artificial intelligence, it assists users in identifying relevant topics and strategically integrating high-impact keywords, ensuring that their content not only resonates with their audience but also performs well on search engine results pages. The platform streamlines the time-consuming process of manual keyword research, allowing users to focus on creating quality content. Review collected by and hosted on G2.com.
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Market Muse- Review from an SEO Con...
What do you like best about MarketMuse?
It stands out for its exceptional user-friendliness, offering an intuitive interface that simplifies comp...
It stands out for its exceptional user-friendliness, offering an intuitive interface that simplifies comp...
What do you like best about MarketMuse?
It stands out for its exceptional user-friendliness, offering an intuitive interface that simplifies complex tasks. The responsive and communicative team behind it is a significant asset, always ready to provide quick and helpful answers to any questions. This combination of ease-of-use and excellent customer support greatly enhances the overall user experience. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
While MarketMuse is generally very efficient, there are occasional moments when it runs a bit slow. However, these instances are few and far between, hardly detracting from the overall positive experience. This minor issue is a small price to pay for the wealth of features and insights that MarketMuse offers. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
MarketMuse has been instrumental in solving several key aspects of my work, particularly in content optimization and keyword research. By leveraging its advanced tools, I can efficiently optimize content to meet the specific needs of my clients, ensuring their websites rank higher in search engine results. This optimization is not just about keyword placement; MarketMuse allows for a more strategic approach, helping to understand and use keywords in a way that genuinely adds value to the content.
Additionally, MarketMuse’s robust keyword research capabilities enable me to provide clients with detailed, valuable explanations of our SEO strategies. This is crucial, as it demystifies SEO for clients, making it more understandable as we do our jobs for them. The insights gained from MarketMuse’s research tools allow me to break down complex SEO concepts into clearer, more digestible information. This clarity not only builds trust with clients but also empowers them to make informed decisions about their digital marketing strategies.
The benefit extends beyond client communication. The efficiency and effectiveness of MarketMuse’s tools mean that I can deliver higher-quality work in less time. This efficiency is a game changer. Review collected by and hosted on G2.com.
It stands out for its exceptional user-friendliness, offering an intuitive interface that simplifies complex tasks. The responsive and communicative team behind it is a significant asset, always ready to provide quick and helpful answers to any questions. This combination of ease-of-use and excellent customer support greatly enhances the overall user experience. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
While MarketMuse is generally very efficient, there are occasional moments when it runs a bit slow. However, these instances are few and far between, hardly detracting from the overall positive experience. This minor issue is a small price to pay for the wealth of features and insights that MarketMuse offers. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
MarketMuse has been instrumental in solving several key aspects of my work, particularly in content optimization and keyword research. By leveraging its advanced tools, I can efficiently optimize content to meet the specific needs of my clients, ensuring their websites rank higher in search engine results. This optimization is not just about keyword placement; MarketMuse allows for a more strategic approach, helping to understand and use keywords in a way that genuinely adds value to the content.
Additionally, MarketMuse’s robust keyword research capabilities enable me to provide clients with detailed, valuable explanations of our SEO strategies. This is crucial, as it demystifies SEO for clients, making it more understandable as we do our jobs for them. The insights gained from MarketMuse’s research tools allow me to break down complex SEO concepts into clearer, more digestible information. This clarity not only builds trust with clients but also empowers them to make informed decisions about their digital marketing strategies.
The benefit extends beyond client communication. The efficiency and effectiveness of MarketMuse’s tools mean that I can deliver higher-quality work in less time. This efficiency is a game changer. Review collected by and hosted on G2.com.
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Secret Weapon for In Bound Marketin...
What do you like best about MarketMuse?
We initially purchased MarketMuse because of our ability to quicky optimize content around keywords for S...
We initially purchased MarketMuse because of our ability to quicky optimize content around keywords for S...
What do you like best about MarketMuse?
We initially purchased MarketMuse because of our ability to quicky optimize content around keywords for SEO. As a team of two, we were outgunnedy many of the sites we competed against. But now we could see who we were competing against – and the lexicon that was being used to win that term. Most marketers think in terms of pushing an outbound message, but with SEO, we needed to make sure we were echoing the same words being used by our audience. Marketmuse ensured we did.
That expansion of our semantic vocabulary became a key driver to our content strategy. And it paid off in results. Year over year, our organic traffic grew by 45%. But we moved from using this as an optimization tool (albeit an important one) – to using it as a strategic tool that was used throughout the product lifecycle.
We quickly generated briefs for our stable of freelance writers, and provide background research, how long the piece should be.
SInce we now could see how we were ranking for key words (and the urls associated with them), we quickly identified content gaps and could decide if we simply refreshed an existing asset – or whether we created net new. We also could also examing search engine results (SERPS) for featureed results.
Perhaps the best feature of MarketMuse was its support team – they looked for ways to help us automate more and get out of spreadsheet hell. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
There are a ton of really good features that are simply hard to find without being told what to look for. We definitely take advantage of the training and support teams to try and keep up! Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
Optimizing for search ranking was the initial driver, but now it is quickly becomeing a critical content strategy and creation tool. Review collected by and hosted on G2.com.
We initially purchased MarketMuse because of our ability to quicky optimize content around keywords for SEO. As a team of two, we were outgunnedy many of the sites we competed against. But now we could see who we were competing against – and the lexicon that was being used to win that term. Most marketers think in terms of pushing an outbound message, but with SEO, we needed to make sure we were echoing the same words being used by our audience. Marketmuse ensured we did.
That expansion of our semantic vocabulary became a key driver to our content strategy. And it paid off in results. Year over year, our organic traffic grew by 45%. But we moved from using this as an optimization tool (albeit an important one) – to using it as a strategic tool that was used throughout the product lifecycle.
We quickly generated briefs for our stable of freelance writers, and provide background research, how long the piece should be.
SInce we now could see how we were ranking for key words (and the urls associated with them), we quickly identified content gaps and could decide if we simply refreshed an existing asset – or whether we created net new. We also could also examing search engine results (SERPS) for featureed results.
Perhaps the best feature of MarketMuse was its support team – they looked for ways to help us automate more and get out of spreadsheet hell. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
There are a ton of really good features that are simply hard to find without being told what to look for. We definitely take advantage of the training and support teams to try and keep up! Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
Optimizing for search ranking was the initial driver, but now it is quickly becomeing a critical content strategy and creation tool. Review collected by and hosted on G2.com.
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Overall
MarketMuse excels in content optimization and keyword research, enabling you to improve your content’s SEO performance significantly. The tool provides deep insights, detailed content briefs, and strong competitive analysis features. Its robust customer support helps integrate MarketMuse into your workflow. However, you should be ready for a substantial learning curve and an expensive price tag. Some users report slow performance and occasional glitches, and you might encounter irrelevant keyword suggestions. Overall, MarketMuse is a powerful tool that requires some investment in time and money but delivers enhanced content quality and search engine rankings. The overall sentiment leans positive, with some reservations about cost and user experience.
MarketMuse pricing
MarketMuse offers four pricing plans designed to cater to different needs and volumes of content creation. Here is a detailed breakdown of the plans:
| Free | Optimize | Research | Strategy | |
|---|---|---|---|---|
| Price (Monthly) | $0 | $99 | $249 | $499 |
| Price (Annual) | $0 | $999 | $2,499 | $5,499 |
| Tracked Topics | None | 100 | 500 | 10K |
| Users | 1 | 1 | 3 | 5 |
| Content Briefs (Per Month) | None | 5 | 10 | 20 |
| Strategy Documents (Per Month) | None | 1 | 3 | 5 |
Each plan includes additional features that enhance your content creation process. The free plan is ideal for individuals with a low content volume, while the Optimize plan suits individuals who publish content regularly. The Research plan is best for teams, and the Strategy plan is designed for large teams and agencies scaling their content planning.
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MarketMuse FAQ
What is MarketMuse?
MarketMuse is an AI content planning and optimization software that helps you understand what content to create and update, and why. It aims to enhance your entire site by providing content insights from your site and search results.
What are the key features of MarketMuse?
MarketMuse offers features such as Competitive Content Analysis, Content Clusters, Content Planning, Content Brief Generator, and Optimization tools. These features help you streamline content planning, generate high-quality content, and improve search outcomes.
What is a Content Brief in MarketMuse?
A Content Brief in MarketMuse is a document generated with AI that provides detailed outlines for creating content. It includes customizable elements such as tone, voice, facts, and intent to help your writers create high-quality and relevant content.
What subscription plans does MarketMuse offer?
MarketMuse offers several subscription plans: Free, Optimize, Research, and Strategy. Each plan caters to different needs, from individuals with low content volume to large teams and agencies looking to scale their content planning.
How does MarketMuse help with content planning?
MarketMuse provides predictive content insights that allow you to build content plans in minutes. It helps identify high-impact clusters, prioritize content creation, and optimize existing content to ensure it ranks well in search engines.
What is the MarketMuse Inventory?
MarketMuse Inventory is an automated content inventory and audit solution. It helps you analyze your site’s pages and topics, assess content quality, and prioritize content creation and optimization based on personalized insights.
Who can benefit from using MarketMuse?
MarketMuse is beneficial for content marketers, SEO professionals, agencies, brands, and publishers looking to improve their content strategy and drive organic traffic to their websites.
How does MarketMuse ensure content quality?
MarketMuse’s AI analyzes your content for quality, comprehensiveness, and relevance. It identifies gaps, provides optimization recommendations, and ensures your content aligns with search intent and meets E-E-A-T (Expertise, Authoritativeness, Trustworthiness) standards.
Is MarketMuse truly AI-powered?
Yes, MarketMuse uses AI to fetch and analyze content from hundreds to thousands of pages. It employs proprietary algorithms to classify parts of speech and calculate relevance, ensuring your content strategy is data-driven and optimized.
How does MarketMuse compare to other content optimization tools?
MarketMuse stands out due to its use of proprietary data and AI, offering comprehensive content inventories and research workflows. It goes beyond keyword analysis, providing extensive topic modeling and personalized insights for more strategic content decisions.
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ContentBot streamlines content creation with AI, supporting multi-language generation, automation, and SEO optimization.
Customers.ai converts website visitors into customers with AI-driven personalized outreach and real-time visitor tracking.
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Grammarly uses AI to enhance writing clarity, tone, and style across multiple platforms.
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Flick provides an all-in-one social media toolkit for scheduling, hashtag management, AI content creation, and analytics.
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About the author
M. Kooiker
As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.