MarketMuse
- Last updated: 19 Nov 2024
What is MarketMuse?
MarketMuse is an AI-powered platform designed to improve content planning and optimization strategies. With its advanced AI, it helps you determine what content to write and how much, leveraging your existing topical authority to gain a competitive edge in search rankings.
The platform automates competitive content analysis, identifies gaps, and generates personalized content plans, reducing the time and effort needed for content strategy development. With it, you gain insights into topic authority, personalized difficulty metrics, and quick-win opportunities.
By integrating data-driven decisions from MarketMuse, you can produce high-quality, optimized content that aligns with search intent, ultimately enhancing your content marketing efforts.
MarketMuse use cases
- If you’re a content strategist managing content planning and optimization.
- If you’re an SEO specialist aiming to improve search rankings via data-driven insights.
- If you’re a digital content manager overseeing a team of writers and editors.
- If you are a marketing professional focusing on organic traffic growth.
- If you’re engaged in competitive content analysis and gap identification.
MarketMuse functionalities
- Automate content analysis: Analyzes content inventory automatically.
- Generate content briefs: Provides comprehensive briefs for writers.
- Optimize existing content: Provides recommendations to improve content quality.
- Identify competitor gaps: Finds and takes advantage of overlooked topics.
MarketMuse review summary
Pros
MarketMuse receives praise for its ability to optimize content for SEO, performing impressively in tasks like keyword research and content strategy enhancement. Users appreciate its powerful features, such as SERP analysis and topic optimization, which help improve search engine rankings and create engaging content. Additional praise goes to MarketMuse's supportive customer service and its capacity to provide actionable insights quickly.
Cons
MarketMuse faces criticism mainly for its high pricing, which some find prohibitive. Users mention a steep learning curve, which poses challenges for beginners. A few users experience difficulties with certain features or find the content editor lacking in intuitiveness. Despite these issues, many consider these drawbacks manageable with time or support.
Enhanced Content Optimization
MarketMuse helps users optimize content effectively, leading to better search engine rankings and more targeted traffic.
High Pricing
Many users feel the software is expensive, particularly for small businesses or beginners.
If you want your website to perform better on SERP, this tool can help you with that process. It identifies and tells you all the important entities you can add to your content so that search engines can better understand and value them.
I think the only con is the price, that is a little bit high, but the price is according to the quality of the tool and ROI you obtain.
SEO Keyword Insights
The tool offers valuable insights into keyword research and optimization, aiding in content strategies for higher SERP rankings.
Steep Learning Curve
New users may find MarketMuse difficult to grasp initially, requiring time to learn and fully utilize the tool.
MarketMuse enables me to do the following: Get a better idea from the jump of how long a blog should be to compete with the other ranking blogs. Using the research tool, I can analyze the SERP for a particular keyword and get a sense of how long the blog should be, how many inline images it needs, etc. in order to compete with the top ranking content.
There are a ton of really good features that are simply hard to find without being told what to look for.
Seamless Integration with Workflows
MarketMuse integrates seamlessly into workflows, providing guidance and saving time in content creation processes.
Usability Concerns
Some users report that certain aspects of MarketMuse's user interface could be more intuitive.
Its seamless integration into my workflow has proven to be a valuable asset, providing insightful guidance and saving substantial time.
I find the usability to be very bad. I've been using MarketMuse for over a year and I still don't really understand how some things are supposed to work.
Solid Customer Support
The support team behind MarketMuse is praised for its professionalism and timely assistance.
Occasional Technical Issues
Technical glitches, such as slow processing times, can sometimes disrupt user experience.
The MarketMuse team has been great to work with on projects. They really go above and beyond to make sure you are getting satisfaction out of the tool.
Sometimes it can take a minute or two for MarketMuse to analyze the keyword/phrase you input and provide you with results.
Content Gap Identification
MarketMuse excels in identifying content gaps, allowing for improved and comprehensive content strategies.
Content Editor Limitations
The content editor within MarketMuse is reported to be less efficient compared to competitors.
The tool helped find where our content has gaps and then determine the type of content and articles we could write to fill those gaps.
The only slight knock I have on MarketMuse is the content editor. The formatting options and overall content editor experience could be improved a bit.
Pros
MarketMuse receives praise for its ability to optimize content for SEO, performing impressively in tasks like keyword research and content strategy enhancement. Users appreciate its powerful features, such as SERP analysis and topic optimization, which help improve search engine rankings and create engaging content. Additional praise goes to MarketMuse's supportive customer service and its capacity to provide actionable insights quickly.
Enhanced Content Optimization
MarketMuse helps users optimize content effectively, leading to better search engine rankings and more targeted traffic.
If you want your website to perform better on SERP, this tool can help you with that process. It identifies and tells you all the important entities you can add to your content so that search engines can better understand and value them.
SEO Keyword Insights
The tool offers valuable insights into keyword research and optimization, aiding in content strategies for higher SERP rankings.
MarketMuse enables me to do the following: Get a better idea from the jump of how long a blog should be to compete with the other ranking blogs. Using the research tool, I can analyze the SERP for a particular keyword and get a sense of how long the blog should be, how many inline images it needs, etc. in order to compete with the top ranking content.
Seamless Integration with Workflows
MarketMuse integrates seamlessly into workflows, providing guidance and saving time in content creation processes.
Its seamless integration into my workflow has proven to be a valuable asset, providing insightful guidance and saving substantial time.
Solid Customer Support
The support team behind MarketMuse is praised for its professionalism and timely assistance.
The MarketMuse team has been great to work with on projects. They really go above and beyond to make sure you are getting satisfaction out of the tool.
Content Gap Identification
MarketMuse excels in identifying content gaps, allowing for improved and comprehensive content strategies.
The tool helped find where our content has gaps and then determine the type of content and articles we could write to fill those gaps.
Cons
MarketMuse faces criticism mainly for its high pricing, which some find prohibitive. Users mention a steep learning curve, which poses challenges for beginners. A few users experience difficulties with certain features or find the content editor lacking in intuitiveness. Despite these issues, many consider these drawbacks manageable with time or support.
High Pricing
Many users feel the software is expensive, particularly for small businesses or beginners.
I think the only con is the price, that is a little bit high, but the price is according to the quality of the tool and ROI you obtain.
Steep Learning Curve
New users may find MarketMuse difficult to grasp initially, requiring time to learn and fully utilize the tool.
There are a ton of really good features that are simply hard to find without being told what to look for.
Usability Concerns
Some users report that certain aspects of MarketMuse's user interface could be more intuitive.
I find the usability to be very bad. I've been using MarketMuse for over a year and I still don't really understand how some things are supposed to work.
Occasional Technical Issues
Technical glitches, such as slow processing times, can sometimes disrupt user experience.
Sometimes it can take a minute or two for MarketMuse to analyze the keyword/phrase you input and provide you with results.
Content Editor Limitations
The content editor within MarketMuse is reported to be less efficient compared to competitors.
The only slight knock I have on MarketMuse is the content editor. The formatting options and overall content editor experience could be improved a bit.
MarketMuse user reviews
A Marketer's BFF!
What do you like best about MarketMuse?
This is a tool I use on a very regular basis. MarketMuse has significantly enhanced my content creation p...
This is a tool I use on a very regular basis. MarketMuse has significantly enhanced my content creation p...
What do you like best about MarketMuse?
This is a tool I use on a very regular basis. MarketMuse has significantly enhanced my content creation process with its sophisticated approach to optimization and keyword analysis. Its seamless integration into my workflow has proven to be a valuable asset, providing insightful guidance and saving substantial time. The support team’s professionalism and prompt assistance underscore the platform’s commitment to user satisfaction. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
Not a whole lot! With any new software, you need to take the time to use and integrate into your workflow. Their support team can make this really easy. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
MarketMuse addresses the common challenge of crafting impactful and search-engine-friendly content. By leveraging artificial intelligence, it assists users in identifying relevant topics and strategically integrating high-impact keywords, ensuring that their content not only resonates with their audience but also performs well on search engine results pages. The platform streamlines the time-consuming process of manual keyword research, allowing users to focus on creating quality content. Review collected by and hosted on G2.com.
This is a tool I use on a very regular basis. MarketMuse has significantly enhanced my content creation process with its sophisticated approach to optimization and keyword analysis. Its seamless integration into my workflow has proven to be a valuable asset, providing insightful guidance and saving substantial time. The support team’s professionalism and prompt assistance underscore the platform’s commitment to user satisfaction. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
Not a whole lot! With any new software, you need to take the time to use and integrate into your workflow. Their support team can make this really easy. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
MarketMuse addresses the common challenge of crafting impactful and search-engine-friendly content. By leveraging artificial intelligence, it assists users in identifying relevant topics and strategically integrating high-impact keywords, ensuring that their content not only resonates with their audience but also performs well on search engine results pages. The platform streamlines the time-consuming process of manual keyword research, allowing users to focus on creating quality content. Review collected by and hosted on G2.com.
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Market Muse- Review from an SEO Con...
What do you like best about MarketMuse?
It stands out for its exceptional user-friendliness, offering an intuitive interface that simplifies comp...
It stands out for its exceptional user-friendliness, offering an intuitive interface that simplifies comp...
What do you like best about MarketMuse?
It stands out for its exceptional user-friendliness, offering an intuitive interface that simplifies complex tasks. The responsive and communicative team behind it is a significant asset, always ready to provide quick and helpful answers to any questions. This combination of ease-of-use and excellent customer support greatly enhances the overall user experience. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
While MarketMuse is generally very efficient, there are occasional moments when it runs a bit slow. However, these instances are few and far between, hardly detracting from the overall positive experience. This minor issue is a small price to pay for the wealth of features and insights that MarketMuse offers. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
MarketMuse has been instrumental in solving several key aspects of my work, particularly in content optimization and keyword research. By leveraging its advanced tools, I can efficiently optimize content to meet the specific needs of my clients, ensuring their websites rank higher in search engine results. This optimization is not just about keyword placement; MarketMuse allows for a more strategic approach, helping to understand and use keywords in a way that genuinely adds value to the content.
Additionally, MarketMuse’s robust keyword research capabilities enable me to provide clients with detailed, valuable explanations of our SEO strategies. This is crucial, as it demystifies SEO for clients, making it more understandable as we do our jobs for them. The insights gained from MarketMuse’s research tools allow me to break down complex SEO concepts into clearer, more digestible information. This clarity not only builds trust with clients but also empowers them to make informed decisions about their digital marketing strategies.
The benefit extends beyond client communication. The efficiency and effectiveness of MarketMuse’s tools mean that I can deliver higher-quality work in less time. This efficiency is a game changer. Review collected by and hosted on G2.com.
It stands out for its exceptional user-friendliness, offering an intuitive interface that simplifies complex tasks. The responsive and communicative team behind it is a significant asset, always ready to provide quick and helpful answers to any questions. This combination of ease-of-use and excellent customer support greatly enhances the overall user experience. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
While MarketMuse is generally very efficient, there are occasional moments when it runs a bit slow. However, these instances are few and far between, hardly detracting from the overall positive experience. This minor issue is a small price to pay for the wealth of features and insights that MarketMuse offers. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
MarketMuse has been instrumental in solving several key aspects of my work, particularly in content optimization and keyword research. By leveraging its advanced tools, I can efficiently optimize content to meet the specific needs of my clients, ensuring their websites rank higher in search engine results. This optimization is not just about keyword placement; MarketMuse allows for a more strategic approach, helping to understand and use keywords in a way that genuinely adds value to the content.
Additionally, MarketMuse’s robust keyword research capabilities enable me to provide clients with detailed, valuable explanations of our SEO strategies. This is crucial, as it demystifies SEO for clients, making it more understandable as we do our jobs for them. The insights gained from MarketMuse’s research tools allow me to break down complex SEO concepts into clearer, more digestible information. This clarity not only builds trust with clients but also empowers them to make informed decisions about their digital marketing strategies.
The benefit extends beyond client communication. The efficiency and effectiveness of MarketMuse’s tools mean that I can deliver higher-quality work in less time. This efficiency is a game changer. Review collected by and hosted on G2.com.
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Secret Weapon for In Bound Marketin...
What do you like best about MarketMuse?
We initially purchased MarketMuse because of our ability to quicky optimize content around keywords for S...
We initially purchased MarketMuse because of our ability to quicky optimize content around keywords for S...
What do you like best about MarketMuse?
We initially purchased MarketMuse because of our ability to quicky optimize content around keywords for SEO. As a team of two, we were outgunnedy many of the sites we competed against. But now we could see who we were competing against – and the lexicon that was being used to win that term. Most marketers think in terms of pushing an outbound message, but with SEO, we needed to make sure we were echoing the same words being used by our audience. Marketmuse ensured we did.
That expansion of our semantic vocabulary became a key driver to our content strategy. And it paid off in results. Year over year, our organic traffic grew by 45%. But we moved from using this as an optimization tool (albeit an important one) – to using it as a strategic tool that was used throughout the product lifecycle.
We quickly generated briefs for our stable of freelance writers, and provide background research, how long the piece should be.
SInce we now could see how we were ranking for key words (and the urls associated with them), we quickly identified content gaps and could decide if we simply refreshed an existing asset – or whether we created net new. We also could also examing search engine results (SERPS) for featureed results.
Perhaps the best feature of MarketMuse was its support team – they looked for ways to help us automate more and get out of spreadsheet hell. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
There are a ton of really good features that are simply hard to find without being told what to look for. We definitely take advantage of the training and support teams to try and keep up! Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
Optimizing for search ranking was the initial driver, but now it is quickly becomeing a critical content strategy and creation tool. Review collected by and hosted on G2.com.
We initially purchased MarketMuse because of our ability to quicky optimize content around keywords for SEO. As a team of two, we were outgunnedy many of the sites we competed against. But now we could see who we were competing against – and the lexicon that was being used to win that term. Most marketers think in terms of pushing an outbound message, but with SEO, we needed to make sure we were echoing the same words being used by our audience. Marketmuse ensured we did.
That expansion of our semantic vocabulary became a key driver to our content strategy. And it paid off in results. Year over year, our organic traffic grew by 45%. But we moved from using this as an optimization tool (albeit an important one) – to using it as a strategic tool that was used throughout the product lifecycle.
We quickly generated briefs for our stable of freelance writers, and provide background research, how long the piece should be.
SInce we now could see how we were ranking for key words (and the urls associated with them), we quickly identified content gaps and could decide if we simply refreshed an existing asset – or whether we created net new. We also could also examing search engine results (SERPS) for featureed results.
Perhaps the best feature of MarketMuse was its support team – they looked for ways to help us automate more and get out of spreadsheet hell. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
There are a ton of really good features that are simply hard to find without being told what to look for. We definitely take advantage of the training and support teams to try and keep up! Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
Optimizing for search ranking was the initial driver, but now it is quickly becomeing a critical content strategy and creation tool. Review collected by and hosted on G2.com.
Read more
Read less
Enabling comprehensive, SEO-friendl...
What do you like best about MarketMuse?
MarketMuse enables me to do the following:
Get a better idea from the jump of how long a blog should...
MarketMuse enables me to do the following:
Get a better idea from the jump of how long a blog should...
What do you like best about MarketMuse?
MarketMuse enables me to do the following:
Get a better idea from the jump of how long a blog should be to compete with the other ranking blogs. Using the research tool, I can analyize the SERP for a particular keyword and get a sense of how long the blog should be, how many inline images it needs, etc. in order to compete with the top ranking content. This has given me a better sense of what to ask for when working with content writers and graphic designers.
The inventory features gives me a clear look at what’s working, what’s not, and what we need to dedicate more time and resources to. It gives me the context needed to help the larger team understand what we’re looking for and why we’re looking for it.
Because of the more detailed analysis I’m able to do, it has added trust across teams.
It’s also fantastic for refreshing old content and making it SEO-friendly.
It’s really easy to understand and use, and it has become a part of my weekly (maybe daily?) workflow. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
At this point I really haven’t come across anything that I don’t like about the tool. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
MarketMuse is giving me an educated look at what content we need to write about to rank on our target keywords. Most of our top viewed blogs were optimized through MarketMuse. Review collected by and hosted on G2.com.
MarketMuse enables me to do the following:
Get a better idea from the jump of how long a blog should be to compete with the other ranking blogs. Using the research tool, I can analyize the SERP for a particular keyword and get a sense of how long the blog should be, how many inline images it needs, etc. in order to compete with the top ranking content. This has given me a better sense of what to ask for when working with content writers and graphic designers.
The inventory features gives me a clear look at what’s working, what’s not, and what we need to dedicate more time and resources to. It gives me the context needed to help the larger team understand what we’re looking for and why we’re looking for it.
Because of the more detailed analysis I’m able to do, it has added trust across teams.
It’s also fantastic for refreshing old content and making it SEO-friendly.
It’s really easy to understand and use, and it has become a part of my weekly (maybe daily?) workflow. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
At this point I really haven’t come across anything that I don’t like about the tool. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
MarketMuse is giving me an educated look at what content we need to write about to rank on our target keywords. Most of our top viewed blogs were optimized through MarketMuse. Review collected by and hosted on G2.com.
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"Market Muse is perfect for growing your brand with pillar content, optimized for SEO "
Overall:
The business problem I'm solving with Marke...
Overall:
The business problem I'm solving with Marke...
“Market Muse is perfect for growing your brand with pillar content, optimized for SEO “
Overall:
The business problem I’m solving with Market Muse, is bridging the gap between my outdated 2010-2013 SEO knowledge, to understanding what is working now to purposely rank articles for search terms. The old “grey hat” methods no longer work, or work for such a little time I feel it’s pointless to focus on little tricks. If you want to master white hat SEO, Market Muse is the tool you need in your arsenal.
Pros:
Market Muse is not exactly an inexpensive piece of software. While they do have a limited free version, if you want to use the software seriously it will cost you a minimum of $150/month. However, that cost is worth it if you have a brand that’s worth growing, with something unique, that you are passionate about, and have a message to spread. Because what Market Muse will allow you to do, is create deep pillar content that is built to rank for Google’s search engine, and is very enjoyable for humans to read. That in itself will allow your brand to attract targeted search engine traffic, that is more than worth the investment cost. This is pure “white hat”, long term SEO. If you’re looking for a quick trick to beat the search engines, this is not the tool for you. If you’re looking to build a long term asset, worth quite a bit of revenue, this is the tool for you.
Cons:
What I like least about this software is getting started does take quite a bit of learning, and diving through tutorials. They include a free course to learn the software, and trust me you will need it. Because of the power of this software, I don’t think they could really make it anymore simple than it already is. Some pieces of software simply require you to take a few days to learn it. But it’s well worth taking the time.
Overall:
The business problem I’m solving with Market Muse, is bridging the gap between my outdated 2010-2013 SEO knowledge, to understanding what is working now to purposely rank articles for search terms. The old “grey hat” methods no longer work, or work for such a little time I feel it’s pointless to focus on little tricks. If you want to master white hat SEO, Market Muse is the tool you need in your arsenal.
Pros:
Market Muse is not exactly an inexpensive piece of software. While they do have a limited free version, if you want to use the software seriously it will cost you a minimum of $150/month. However, that cost is worth it if you have a brand that’s worth growing, with something unique, that you are passionate about, and have a message to spread. Because what Market Muse will allow you to do, is create deep pillar content that is built to rank for Google’s search engine, and is very enjoyable for humans to read. That in itself will allow your brand to attract targeted search engine traffic, that is more than worth the investment cost. This is pure “white hat”, long term SEO. If you’re looking for a quick trick to beat the search engines, this is not the tool for you. If you’re looking to build a long term asset, worth quite a bit of revenue, this is the tool for you.
Cons:
What I like least about this software is getting started does take quite a bit of learning, and diving through tutorials. They include a free course to learn the software, and trust me you will need it. Because of the power of this software, I don’t think they could really make it anymore simple than it already is. Some pieces of software simply require you to take a few days to learn it. But it’s well worth taking the time.
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"MarketMuse is highly useful for SEO research and content generation. It is essential to my work."
Overall:
MarketMuse is an essential part ...
Overall:
MarketMuse is an essential part ...
“MarketMuse is highly useful for SEO research and content generation. It is essential to my work.”
Overall:
MarketMuse is an essential part of my daily SEO/content marketing workflow.
Pros:
I love the topic-based keyword research and the content optimization features, which are as good or better than much more expensive, similar products.
Cons:
I don’t like how the content saving feature works. It may be my fault for not learning how to use it properly.
Reasons for Switching to MarketMuse:
Searchmetrics was outrageously expensive compared to MarketMuse for essentially the same functionality.
Overall:
MarketMuse is an essential part of my daily SEO/content marketing workflow.
Pros:
I love the topic-based keyword research and the content optimization features, which are as good or better than much more expensive, similar products.
Cons:
I don’t like how the content saving feature works. It may be my fault for not learning how to use it properly.
Reasons for Switching to MarketMuse:
Searchmetrics was outrageously expensive compared to MarketMuse for essentially the same functionality.
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"Discovering and adding keywords to my blog post is super easy with MarketMuse!"
Pros:
Once I'm done with creating briefs for my blog post, ...
Pros:
Once I'm done with creating briefs for my blog post, ...
“Discovering and adding keywords to my blog post is super easy with MarketMuse!”
Pros:
Once I’m done with creating briefs for my blog post, I use MarketMuse to find all the keywords and the number of instances I must add to rank above my competitors. And it works! MarketMuse has helped improve our blog rankings on SERP.
Cons:
So far, nothing. I love MarketMuse and have been using it for the past year.
Pros:
Once I’m done with creating briefs for my blog post, I use MarketMuse to find all the keywords and the number of instances I must add to rank above my competitors. And it works! MarketMuse has helped improve our blog rankings on SERP.
Cons:
So far, nothing. I love MarketMuse and have been using it for the past year.
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"Hands down the best tool if not only for Content Marketers"
Pros:
I don't know about others but I only use two features from this software....
Pros:
I don't know about others but I only use two features from this software....
“Hands down the best tool if not only for Content Marketers”
Pros:
I don’t know about others but I only use two features from this software. Research Optimize I use the Research feature to research the terms (entity) needed to write about for Article. And Optimize feature to optimize the artcile according to the competitors which generally changes time to time for algorithm changes.
Cons:
Their pricing plan. Don’t get me wrong. It was one of the costly service offered for these sort of fuctionalities until it offered their lifetime deal on AppSumo. I bought 3 codes from their to unlock the most of the feature of it. Around a month ago they offered all their features for free users. Like unlocked everything except credits for the free user. This is what hard digest when you spent around $200 for it where the free users are getting it for zero money spending.
Pros:
I don’t know about others but I only use two features from this software. Research Optimize I use the Research feature to research the terms (entity) needed to write about for Article. And Optimize feature to optimize the artcile according to the competitors which generally changes time to time for algorithm changes.
Cons:
Their pricing plan. Don’t get me wrong. It was one of the costly service offered for these sort of fuctionalities until it offered their lifetime deal on AppSumo. I bought 3 codes from their to unlock the most of the feature of it. Around a month ago they offered all their features for free users. Like unlocked everything except credits for the free user. This is what hard digest when you spent around $200 for it where the free users are getting it for zero money spending.
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"Fantastic Tool For Content Marketing"
Overall:
If you're on the fence, or are just starting out looking for ways to improve your content, d...
Overall:
If you're on the fence, or are just starting out looking for ways to improve your content, d...
“Fantastic Tool For Content Marketing”
Overall:
If you’re on the fence, or are just starting out looking for ways to improve your content, do yourself a favor and reach out to the MarketMuse team.
Pros:
It provides valuable insight to improve your content creation and optimization. I’m been excited to see the performance of all of our content efforts improve.
Cons:
At first it was the price, so I tried a bunch of cheaper options and tried to tape different platforms together but since pulling the trigger on paying for access to MarketMuse I’ve been kicking myself for waiting so long.
Overall:
If you’re on the fence, or are just starting out looking for ways to improve your content, do yourself a favor and reach out to the MarketMuse team.
Pros:
It provides valuable insight to improve your content creation and optimization. I’m been excited to see the performance of all of our content efforts improve.
Cons:
At first it was the price, so I tried a bunch of cheaper options and tried to tape different platforms together but since pulling the trigger on paying for access to MarketMuse I’ve been kicking myself for waiting so long.
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Content Optimization is Easy With M...
What do you like best about MarketMuse?
MarketMuse is very helpful tool to optimize existing content or write content which is optimized, and get...
MarketMuse is very helpful tool to optimize existing content or write content which is optimized, and get...
What do you like best about MarketMuse?
MarketMuse is very helpful tool to optimize existing content or write content which is optimized, and get higher ranking on SERPs.
SERP X-Ray and Heatmap are most liking features for me, as it ease my task to do competitor research with my targeted primary keyword. Ultimately helps me to produce better content compare to my competitors. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
I don’t find any dislike about MarketMuse, but sometime I feel, in SERP X-Ray there content score metrics doesn’t perform well comparing with other tools like Frase & Surfer SEO. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
Doing manual competitor research and NLP optimization is near to impossible task, so at that time MarketMuse helps me to optimize my existing content as well as helps me to do better keyword research, add questions related to my targeted keyword and know trends of keywords is easy with this tool. Review collected by and hosted on G2.com.
MarketMuse is very helpful tool to optimize existing content or write content which is optimized, and get higher ranking on SERPs.
SERP X-Ray and Heatmap are most liking features for me, as it ease my task to do competitor research with my targeted primary keyword. Ultimately helps me to produce better content compare to my competitors. Review collected by and hosted on G2.com.
What do you dislike about MarketMuse?
I don’t find any dislike about MarketMuse, but sometime I feel, in SERP X-Ray there content score metrics doesn’t perform well comparing with other tools like Frase & Surfer SEO. Review collected by and hosted on G2.com.
What problems is MarketMuse solving and how is that benefiting you?
Doing manual competitor research and NLP optimization is near to impossible task, so at that time MarketMuse helps me to optimize my existing content as well as helps me to do better keyword research, add questions related to my targeted keyword and know trends of keywords is easy with this tool. Review collected by and hosted on G2.com.
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Overall
MarketMuse stands out for its powerful SEO optimization features, blending ease with depth in improving content strategies. You can boost your search rankings and effectively strategize content creation with its comprehensive research tools. Users often commend its customer support for being responsive and helpful. Prepare for a learning curve; it takes time and patience to harness the full potential of its robust features. Pricing can be a concern, especially for smaller enterprises, yet many find it justifiable given the tool’s capacity to significantly enhance content quality and SEO results. Overall, if you aim to seriously elevate your content marketing game, MarketMuse could be a wise investment.
MarketMuse pricing
MarketMuse offers a range of pricing plans to cater to different needs, from individuals with low content volume to large teams and agencies aiming to scale their content efforts. Below is a detailed breakdown of the pricing options and the features included in each plan:
| Feature | Free | Optimize | Research | Strategy |
|---|---|---|---|---|
| Price (Monthly) | $0 | $99 | $249 | $499 |
| Price (Annually) | $0 | $999 | $2,499 | $5,499 |
| Tracked Topics | 0 | 100 | 500 | 10K |
| Content Briefs/Month | 0 | 5 | 10 | 20 |
| Strategy Docs/Month | 0 | 1 | 3 | 5 |
| Queries/Month | 10 | 100 | Unlimited | Unlimited |
| User Access | 1 user | 1 user | 3 users | 5 users |
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MarketMuse FAQ
Who benefits from using MarketMuse?
MarketMuse is beneficial for teams at brands, publishers, and agencies using content to engage audiences, including SEOs, content strategists, editors, writers, and digital/content managers.
How does MarketMuse utilize AI in its solutions?
MarketMuse utilizes AI by analyzing numerous pages and topics, removing low-quality content, and applying algorithms for content classification and relevance.
Is MarketMuse a content management system?
No, MarketMuse is not a CMS. It provides a content inventory with data to help in decision-making but does not manage content directly.
Can MarketMuse generate content automatically?
MarketMuse includes a generative AI feature to expedite content creation but focuses on helping users decide what to write and improving content quality, rather than writing content for them.
What advantages does MarketMuse offer over other content platforms?
MarketMuse stands out by providing proprietary AI and data-driven content evaluations, reducing manual work, and offering strategic insights for content planning, unlike typical keyword research platforms.
How does MarketMuse track content and topics?
MarketMuse provides a regularly updated inventory of published content and tracked topics, supplying insights on content authority and areas for improvement.
What specific metrics does MarketMuse offer?
MarketMuse offers Personalized Difficulty, Topic Authority, Competitive Advantage, Content Score, Page Authority, and Topic Models to assess and improve content performance.
What are the different MarketMuse subscription levels?
MarketMuse offers four subscription levels: Free for individuals with limited content needs, Optimize for regular publishers, Research for mid-sized teams, and Strategy for large teams or agencies, each with varying features.
How does MarketMuse help with content optimization?
MarketMuse provides tools that assist in writing, reviewing, and optimizing content, ensuring comprehensive coverage of important topics for better ranking and analysis of content against top competitors.
Is the Optimize tool available to all MarketMuse users?
Yes, the Optimize tool is included in all MarketMuse subscription plans, allowing users to enhance the quality and effectiveness of their content.
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Tugan.ai is an AI-driven platform designed to instantly transform any content into original, high-quality digital material.
INK combines AI and SEO tools to enhance content creation, offering performance features and safe AI marketing.
Neuroflash offers an AI-powered suite for efficient content generation in various languages, supporting diverse digital content needs.
Anyword assists marketers with AI-driven content creation, optimizing for performance and SEO.
Snov.io offers a comprehensive suite of sales automation tools with GDPR compliance, robust security, and over 5,000 app integrations.
Brand24 employs AI to monitor mentions across various platforms and analyze sentiment, helping you protect brand reputation with insightful reporting.
ContentBot streamlines content creation with AI, supporting multi-language generation, automation, and SEO optimization.
BrandWell leverages AI to streamline content creation, audit, and optimization, enhancing brand visibility and authority efficiently.
Customers.ai turns anonymous website visitors into insightful data for remarketing, enhancing engagement through AI-driven audience targeting.
Blaze offers AI-powered tools to create, schedule, and repurpose content across platforms in your distinctive brand voice.
Grammarly uses AI to enhance writing clarity, tone, and style across multiple platforms.
Grammarly enhances writing with AI, providing grammar checks, style adjustments, and tone suggestions while maintaining strong data privacy.
Adzooma is an award-winning digital marketing platform that optimizes online advertising with AI tools.
Lebesgue equips e-commerce stores with comprehensive marketing analytics and AI-backed tools to boost ROI.
Flick offers AI-driven tools to optimize social media management with scheduling, hashtag tracking, and performance analytics for enhanced engagement.
GrowthBar leverages AI to help you generate and optimize SEO content quickly, integrating keyword research and competitive insights.
Junia AI offers advanced AI tools for SEO and long-form content creation, streamlining keyword research and content optimization for improved visibility.
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About the author
M. Kooiker
As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.