The AI Reports

Zapier

What is Zapier?

Zapier is a workflow automation software that allows you to integrate and automate tasks across over 7,000 applications. With its no-code platform, you can create automated workflows called Zaps, combining various triggers and actions to streamline your processes. The tool leverages cutting-edge AI to enhance automation capabilities, from upgrading workflows to creating custom AI chatbots.

M. Kooiker

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Zapier use cases

  1. If you’re a marketing manager looking to multiply campaign effectiveness and ROI.
  2. If you’re in IT and need to better manage systems with automation.
  3. If you’re in sales aiming to close more deals by automating handoffs and streamlining sales pipelines.
  4. If you’re a customer support manager wanting to elevate customer satisfaction through quick ticket routing and responses.
  5. If you’re in project management seeking to deliver projects seamlessly with automated workflows.

Zapier functionalities

  • Create workflows effortlessly: Connect apps and automate tasks.
  • Utilize AI automation: Enhance workflows with AI features.
  • Manage data seamlessly: Store and manipulate data with Tables.
  • Build custom interfaces: Design forms, web pages, and basic apps.

Zapier review summary

4.6

Based on 4154 reviews online

Pros

People love Zapier for its automation capabilities, extensive app integrations, and ease of use. Many find it user-friendly and appreciate how it saves time by automating repetitive tasks. The tool significantly boosts productivity and supports a broad range of applications. Additionally, Zapier's robust features and templates allow seamless integration between various platforms without demanding technical expertise.

Cons

Criticisms of Zapier focused on its pricing structure, occasional delays in automation, and initially steep learning curve for complex workflows. Some find Zapier's plans costly, especially for small businesses. There's also feedback about the need for better support in troubleshooting and more affordable plan options.

Robust Automation Capabilities

Zapier automates tasks, streamlines processes, and significantly increases productivity. Automation leads to timely lead follow-ups and improved conversion rates.

High Pricing

People find Zapier costly, especially when compared to other similar automation tools. This can be a barrier for small businesses and individuals.

Zapier’s automation capabilities are a huge boost. Once a lead is added to the CRM, specific actions are triggered based on predefined paths.
Zapier costs $19.99 per month, which feels pretty steep for my budget. While it’s powerful, there are cheaper alternatives out there that do the same automated tasks and advanced workflows.

User-Friendly Interface

People appreciate the ease of setting up automations without the need for deep technical knowledge. The drag-and-drop interface simplifies the creation of workflows, or 'Zaps'.

Initial Learning Curve

Despite being user-friendly, Zapier can be challenging to master for complex workflows. Some users need time to fully leverage its capabilities.

Zapier is simply amazing! It has helped me streamline my daily tasks by allowing me to connect all my applications and automate workflows seamlessly.
Although Zapier is user-friendly, creating complex multi-step Zaps with conditional logic can still require a bit of a learning curve.

Extensive Integrations

Zapier supports a vast number of applications, enabling users to integrate different tools and platforms easily. This flexibility is a major advantage.

Occasional Delays and Downtime

Some users experience delays in automation and occasional downtimes. This can interrupt workflows and require manual intervention.

Moreover, the number of supported apps is impressive, giving me the freedom to customize my tasks as it suits me best.
The integrations sometimes experience a delay in reporting an issue. If you publish an automated action and, for some reason, it isn't working, the tool will send you an email a few minutes later instead of instantly reporting the problem.

Time-Saving and Efficiency

Automation of repetitive tasks with Zapier saves a significant amount of time, allowing people to focus on more critical activities.

Cost of Advanced Features

Certain valuable features are locked behind higher-tier plans, making them less accessible for smaller users and adding to the overall expense.

I've significantly reduced the time spent on repetitive tasks, allowing me to concentrate on more strategic and creative initiatives.
You cannot collaborate on the professional plan, by adding a team member to the same plan. To do this you need to upgrade to a higher ticket plan of about $300 per month.

Customizable Workflows

Zapier allows highly customizable workflows using pre-built templates or custom setups. The customization options cater to specific business needs.

Occasional Troubleshooting Challenges

While Zapier generally works well, some users find it difficult to troubleshoot complex issues, requiring support for resolution.

Zapier enables you to create Zaps step by step. The steps to follow to create an automated workflow - a 'zap' as Zapier terms it - are so easy to follow even for a first-time user.
When something goes wrong, it might be challenging to troubleshoot the more intricate procedures.

Pros

People love Zapier for its automation capabilities, extensive app integrations, and ease of use. Many find it user-friendly and appreciate how it saves time by automating repetitive tasks. The tool significantly boosts productivity and supports a broad range of applications. Additionally, Zapier's robust features and templates allow seamless integration between various platforms without demanding technical expertise.

Robust Automation Capabilities

Zapier automates tasks, streamlines processes, and significantly increases productivity. Automation leads to timely lead follow-ups and improved conversion rates.

Zapier’s automation capabilities are a huge boost. Once a lead is added to the CRM, specific actions are triggered based on predefined paths.

User-Friendly Interface

People appreciate the ease of setting up automations without the need for deep technical knowledge. The drag-and-drop interface simplifies the creation of workflows, or 'Zaps'.

Zapier is simply amazing! It has helped me streamline my daily tasks by allowing me to connect all my applications and automate workflows seamlessly.

Extensive Integrations

Zapier supports a vast number of applications, enabling users to integrate different tools and platforms easily. This flexibility is a major advantage.

Moreover, the number of supported apps is impressive, giving me the freedom to customize my tasks as it suits me best.

Time-Saving and Efficiency

Automation of repetitive tasks with Zapier saves a significant amount of time, allowing people to focus on more critical activities.

I've significantly reduced the time spent on repetitive tasks, allowing me to concentrate on more strategic and creative initiatives.

Customizable Workflows

Zapier allows highly customizable workflows using pre-built templates or custom setups. The customization options cater to specific business needs.

Zapier enables you to create Zaps step by step. The steps to follow to create an automated workflow - a 'zap' as Zapier terms it - are so easy to follow even for a first-time user.

Cons

Criticisms of Zapier focused on its pricing structure, occasional delays in automation, and initially steep learning curve for complex workflows. Some find Zapier's plans costly, especially for small businesses. There's also feedback about the need for better support in troubleshooting and more affordable plan options.

High Pricing

People find Zapier costly, especially when compared to other similar automation tools. This can be a barrier for small businesses and individuals.

Zapier costs $19.99 per month, which feels pretty steep for my budget. While it’s powerful, there are cheaper alternatives out there that do the same automated tasks and advanced workflows.

Initial Learning Curve

Despite being user-friendly, Zapier can be challenging to master for complex workflows. Some users need time to fully leverage its capabilities.

Although Zapier is user-friendly, creating complex multi-step Zaps with conditional logic can still require a bit of a learning curve.

Occasional Delays and Downtime

Some users experience delays in automation and occasional downtimes. This can interrupt workflows and require manual intervention.

The integrations sometimes experience a delay in reporting an issue. If you publish an automated action and, for some reason, it isn't working, the tool will send you an email a few minutes later instead of instantly reporting the problem.

Cost of Advanced Features

Certain valuable features are locked behind higher-tier plans, making them less accessible for smaller users and adding to the overall expense.

You cannot collaborate on the professional plan, by adding a team member to the same plan. To do this you need to upgrade to a higher ticket plan of about $300 per month.

Occasional Troubleshooting Challenges

While Zapier generally works well, some users find it difficult to troubleshoot complex issues, requiring support for resolution.

When something goes wrong, it might be challenging to troubleshoot the more intricate procedures.

Zapier user reviews

24/05/2024
G2
Using Zapier integrated with Snov.i...
What do you like best about Zapier?
Zapier’s automation capabilities are a huge boost. Once a lead is added to the CRM, specific actions are tr...
What do you like best about Zapier?
Zapier’s automation capabilities are a huge boost. Once a lead is added to the CRM, specific actions are triggered based on predefined paths. For instance, a welcome email is sent, a follow-up task is created, or the lead is assigned to a team member. All of these automated actions ensure timely and consistent and communication with the leads. Huge turnaround in numbers of actual on-boarding and deal closures through successful E-mail campaigns, Online support and Frequent Updates. Zapier even offers a 14-Day Trial for Starters/Beginners. Review collected by and hosted on G2.com.
What do you dislike about Zapier?
Zapier costs $19.99 per month, which feels pretty steep for my budget. While it’s powerful, there are cheaper alternatives out there that do the same automated tasks and advanced workflows. Here are some of the more affordable options I’ve considered:
1) Automate.io – This is another cost-effective alternative out there, starts at a lower price point and covers a wide range of automation needs. It’s affordability and ablity in solving complex workflows makes it a strong competitor of Zapier.
2) Integrately – This is yet another easy to use and affordable platform. It offers lower pricing plans compared to Zapier and provides one-click automation setup which is perfect to those who want quick and easy integrations. Review collected by and hosted on G2.com.
What problems is Zapier solving and how is that benefiting you?
1) Zapier Connects Snov.io, Linkedin Sales Navigator prospecting tools with our Hubspot CRM. We are able to track every prospect and their journey with micro management makieng it easy to add executives and consultants directly from Linkedin, No more manual data-entry, everything syncs automatically saving us lots of time
2) With this Zapier setup, lead flows directly into our CRM. This keeps our database organized and up-to-date, which is crucial for effective follow-ups.
3) Once a lead is added to the CRM, specific actions are triggered based on predifined paths, For Instance, a welcome email is sent after joining, a follow-up task is created, or a lead is assigned to another team member.
4) By automating repetetive tasks and follow-ups. we have seen a significant increase in conversions. The process keeps our team focused on hig value activites building interpersonal relationships and closing deals.
5) This streamline process has allowed us to handle thousands of prospects efficiently. The integration and automations mean that we can scale our efforts without compromising on quality and personal touch.
6) It offers powerful data transformation capabilities, allowing to manipulate and play with data as it moves between apps. For Instance, we can extract specific fields from a lead’s profile, convert date formats and combine text strings to create personalized message. “Formatter” tool supports various functions such as “text manipulation”, “number calculation and “date formatting”.
7) Zapier provides robust error handling and troubleshooting as well. If an action fails, Zapier logs the error and notifies us immediately, We can then review detailed logs to diagnose and fix issues including HTTP resposnse codes, error messages and payload data.
8) Zapier platform leverages Cloud-Based architecture to distribute workloads across multiple servers ensuring high availability.
9) All data transferred from Zapier is encrypted meaning that Zapier complies with GDPR, ensuring high security of our data. It uses HTTPS for secure data transmission and 2FA (2-factor authentication) & IP Whitelisting.
Zapier’s capabilities revolutionized our businesses processes. Review collected by and hosted on G2.com.
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01/11/2023
G2
Zapier Streamlined My Business Oper...
What do you like best about Zapier?
Zapier is simply amazing! It has helped me streamline my daily tasks by allowing me to connect all my applica...
What do you like best about Zapier?
Zapier is simply amazing! It has helped me streamline my daily tasks by allowing me to connect all my applications and automate workflows seamlessly. What I love most is how easy it is to set up integrations, even without deep technical knowledge. Moreover, the number of supported apps is impressive, giving me the freedom to customize my tasks as it suits me best. Zapier has improved my productivity and freed up time for me to focus on more critical tasks! I highly recommend this tool to anyone looking to simplify their digital life Review collected by and hosted on G2.com.
What do you dislike about Zapier?
There’s truly nothing about Zapier that I don’t like. Its intuitive interface, extensive app integrations, and robust automation capabilities have transformed the way I manage my tasks. The seamless connection between different apps and the ability to create complex workflows without any coding skills make it a game-changer. With Zapier, I’ve significantly reduced the time spent on repetitive tasks, allowing me to concentrate on more strategic and creative initiatives. It’s become an indispensable part of my daily workflow! Review collected by and hosted on G2.com.
What problems is Zapier solving and how is that benefiting you?
Zapier has been an absolute lifesaver in streamlining my workflow. Its automation features have helped me eliminate manual tasks, enabling me to focus on high-value activities. By effortlessly integrating various apps and automating repetitive processes, I’ve experienced a significant boost in productivity and efficiency. Zapier’s ability to handle complex workflows has not only saved me time but has also improved the overall quality of my work. It’s truly an indispensable tool for anyone looking to simplify their digital operations and maximize their output. Review collected by and hosted on G2.com.
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22/06/2023
G2
Efficient and powerful automation t...
What do you like best about Zapier?
Zapier impressively simplifies my repetitive tasks by allowing me to automatically create new clients across ...
What do you like best about Zapier?
Zapier impressively simplifies my repetitive tasks by allowing me to automatically create new clients across multiple applications, avoiding the need to do it one by one. This functionality has been incredibly helpful in optimizing my workflows and significantly increasing my productivity. Review collected by and hosted on G2.com.
What do you dislike about Zapier?
As a user of the application, I want to share some suggestions to improve it. The pricing plans are expensive for growing businesses like mine. It would be great to have more affordable options. Additionally, I would love to use Zapier in Spanish since I’ve had to rely on YouTube videos to understand its functionality. These improvements would benefit many users and strengthen Zapier’s position as a leader in task automation. Review collected by and hosted on G2.com.
What problems is Zapier solving and how is that benefiting you?
Zapier simplifies my task management by automating the creation of orders from Zoho CRM to Any Do. I no longer have to manually perform this process, which prevents them from being overlooked in my schedule. Additionally, Zapier also automatically schedules appointments added in the CRM on my phone, complete with reminders. Thanks to Zapier, I can keep my tasks and appointments organized efficiently and without any additional effort. Review collected by and hosted on G2.com.
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23/08/2024
A must-have to boost productivity i...
Overall:
I am using Zapier to connect Pipedrive, Calendly, Activecampaign, Clickfunnels and Gmail all together, building a very efficient sales m...
Overall:
I am using Zapier to connect Pipedrive, Calendly, Activecampaign, Clickfunnels and Gmail all together, building a very efficient sales machine
Pros:
A must-have to connect apps together and build an efficient sales machine
Cons:
It works for most cases, but I could not make it work to automate replies to comments on my Instagram ads
Alternatives Considered:
Make
Reasons for Choosing Zapier:
I was more familiar with Zapier, it is where I started using my first automations
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22/07/2024
G2
Must-have tool for start-up's
What do you like best about Zapier?
Endless possibilities for your non-technical teams. This tool is a multiplier for the capacity and independen...
What do you like best about Zapier?
Endless possibilities for your non-technical teams. This tool is a multiplier for the capacity and independence of any non-engineerign team in a tech company. Zapier allowed us to define and implement hundreds of workflows in a fast and cost-effective way that where later put into production by our engineering team. This tool allowed us to grow and develop our process at multiple X of speed.
Very costumer-friendly desing of the site, instructive feedback from the tool itself and easiness to track and troubleshoot errors in your integrations in a couple of clicks.
This can become a tool that you will use multiple times in your day-to-day.
Their customer support is fast and very effective providing the multiple array of integrations they allow you to build. Review collected by and hosted on G2.com.
What do you dislike about Zapier?
The speed of the site has been hugely impacted by their recent rebranding.
Their limits of zaps per second can be insufficient when trying to do operations in bulk. Review collected by and hosted on G2.com.
What problems is Zapier solving and how is that benefiting you?
Multiple integrations with different tools (Zendesk, Zoho, Customer.io, Slack, Sheets, Gmail, etc.) Review collected by and hosted on G2.com.
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20/06/2024
G2
Zapier has allowed us to scale our ...
What do you like best about Zapier?
It is incredibly easy to use and implement. We've been able to set up processes for our business within minut...
What do you like best about Zapier?
It is incredibly easy to use and implement. We’ve been able to set up processes for our business within minutes instead of weeks and the customisation is really great for a growing business that changes processes often as we scale.
Given the number of different integrations, we’ve been able to connect about 5 different systems Review collected by and hosted on G2.com.
What do you dislike about Zapier?
The historic view is a bit difficult to make sense of, and it would be nice for the coding steps to have more guidelines, although the AI generation works kind of okay for this Review collected by and hosted on G2.com.
What problems is Zapier solving and how is that benefiting you?
We’re a small business exiting the start up phase. Our development is outsourced and costly, so we’ve been able to use Zapier to integrate different standalone services that serve us, into one cohesive, automated system that allows us to scale. This has reduced the overheads in certain operations by 90%, and was all done by a Senior PM instead of a whole dev team. The configurability has made it very easy to update systems as we’ve scaled and changed processes at 0 cost. Review collected by and hosted on G2.com.
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30/06/2024
Become an automation superhero
Pros:
The absolute ease of automation and integration with no coding experience required. Zapier makes me look like an automation genius
Con...
Pros:
The absolute ease of automation and integration with no coding experience required. Zapier makes me look like an automation genius
Cons:
Not exactly a “con” but my advice would be to monitor zap usage. You do not want to subscribe to a plan with too many or too few zaps. Although unrun zaps can be processed afterwards so no data is lost!
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15/08/2024
Zapier is still the best task autom...
Overall:
My overall experience with Zapier has been great. It has minor issues, but it is definitely the best option so far for automating and in...
Overall:
My overall experience with Zapier has been great. It has minor issues, but it is definitely the best option so far for automating and integrating tasks across different apps and platforms.
Pros:
Zapier is definitely the best automation and integration tool on the market right now. We use it to automate various tasks, from scheduling meetings to generating lead acquisition reports and more. It works well with most tools and is very simple to set up.
Cons:
The integrations sometimes experience a delay in reporting an issue. If you publish an automated action and, for some reason, it isn’t working, the tool will send you an email a few minutes later instead of instantly reporting the problem. This can occasionally delay work processes.
Alternatives Considered:
ClickUp
Reasons for Choosing Zapier:
Zapier has more integration options and seems to work better.
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20/09/2020
Easy-to-Use Automation and Integrat...
Overall:
Two things stand out for me: 1) Most support requests were met with what appeared to be an automated apology that they couldn't resolve ...
Overall:
Two things stand out for me: 1) Most support requests were met with what appeared to be an automated apology that they couldn’t resolve my issue. 2) Zapier makes money based on the purchases of an allotment of monthly tasks. Some tasks lack flexibility requiring the use of more tasks than one might imagine. They are always happy to sell you more tasks, but requests for more robust functionality always seemed to be met with a shoulder shrug.
Pros:
The feature that met our needs was the ability to respond to an http request in a variety of ways (email, save to spreadsheet being the most common). I am an experienced programmer with over 15 years experience and was happy to have a solution that did not require writing a lot of code. In general the ability to rapidly design and implement a solution for a specific requirement was a big time-saver.
Cons:
Unfortunately, some common programming tasks such as creating and writing to a spreadsheet seemed in surmountable. In the end, I chose to manually create the worksheets I projected would be used to eliminate potentially complicated workarounds. Also, there is a limit on the number of levels of logical branching which caused some headaches such that I eventually migrated the functionality to Google Scripts which offers a richer feature-set despite the increase in coding.
Alternatives Considered:
Trello
Reasons for Choosing Zapier:
Neither product met our needs as described above.
Switched From:
monday.com
Reasons for Switching to Zapier:
Monday.com did not meet our needs
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24/05/2024
Streamline Your Workflow with Autom...
Overall:
My overall experience is very positive, By automating repetitive tasks, Zapier frees up valuable time for me and my team, allowing us to...
Overall:
My overall experience is very positive, By automating repetitive tasks, Zapier frees up valuable time for me and my team, allowing us to focus on more strategic activities. This boost in productivity can lead to significant improvements in overall business efficiency.
Pros:
We do have an online store and , Zapier is a powerful tool for anyone looking to streamline their workflows and increase productivity through automation. Its extensive integrations, user-friendly interface, and flexible pricing make it accessible to a wide range of users, from individuals to large enterprises. We are a small enterprise and was an excellent cost-benefit ratio.
Cons:
Although Zapier is user-friendly, creating complex multi-step Zaps with conditional logic can still require a bit of a learning curve. Users might need to spend some time experimenting to fully leverage its capabilities.
Alternatives Considered:
Make
and
Prismatic
Reasons for Choosing Zapier:
After an attentive evaluation we found Zapier more interesting for us and easier to use than the other products.
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Overall

Zapier stands out for its powerful automation capabilities and extensive app integrations, making it a top choice for streamlining tasks and boosting productivity. Its user-friendly interface allows you to set up workflows without needing deep technical knowledge, and the vast number of supported apps offers immense flexibility. On the flip side, Zapier’s pricing can be a barrier for small businesses and individuals. You might also face a steep learning curve initially and occasional delays in automation. However, the benefits of saving time and enhancing workflow efficiency often justify these downsides. Ultimately, Zapier offers a versatile, valuable tool for anyone looking to automate repetitive tasks, despite some cost and complexity challenges.

Zapier pricing

The following table outlines the pricing and features for Zapier’s various plans:

Free Professional Team Enterprise
Price (Monthly, billed annually) $0 CAD Starting from $27.60 CAD Starting from $95.26 CAD Contact Sales
Tasks per month 100 Based on selected task tier Based on selected task tier Annual task limits
Multi-step Zaps No Yes Yes Yes
Unlimited users No No Yes Yes
Premium apps No Yes Yes Yes

User reviews

There are no reviews yet. Be the first one to write one.

Zapier FAQ

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About the author

M. Kooiker

M. Kooiker

As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.