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Jacquard
- Last updated: 18 Nov 2024
What is Jacquard?
Jacquard is an enterprise platform designed to help you enhance brand messaging with hyper-personalization and data-driven insights. Large language models (LLMs) and computational linguistics fine-tune the content to ensure it meets regional and language standards, while securing brand compliance.
Utilizing advanced technologies, Jacquard enables the real-time generation of thousands of message variants, tailored to individual customer preferences. This approach seeks to optimize communication for effectiveness and engagement across various digital channels.
With Jacquard, you can experiment with messaging success through A/B testing and predictive engines. This platform aims to constantly refine communication approaches to ensure sustained brand affinity and relevancy over time.
Jacquard use cases
- If you’re a marketing professional seeking to tailor communications to individual customer contexts.
- If you’re a brand strategist aiming to optimize audience engagement with data-driven campaigns.
- If you’re a digital marketer wanting to experiment with A/B testing for optimal message performance.
- If you’re a content manager responsible for generating brand-compliant messaging variants at scale.
Jacquard functionalities
- Generate Brand Messaging: Curated for optimal performance.
- Audience Optimization: Run experiments, adapt messaging in real time.
- Generate Massive Content: Tailor to customer preferences.
- Real-Time Adaptation: Adjust based on audience response.
Jacquard review summary
Pros
Phrasee stands out for its ease of use, integration capabilities, and ability to generate compelling, data-driven marketing content that boosts engagement and conversion rates. Many appreciate its efficiency in content optimization and the user-friendly interface that suits businesses of all sizes.
Cons
While Phrasee offers many advantages, some challenges include its high pricing, especially for small businesses, and occasional technical issues with integration and customization options. The tool might also lack a human touch in content creation, raising concerns over creativity and privacy.
Ease of Use and Integration
The platform is praised for its user-friendly design and seamless integration, particularly with Salesforce, making it accessible to both beginners and experienced marketers.
High Pricing
The cost of using Phrasee is often cited as a barrier, particularly for smaller enterprises with limited budgets.
It's incredibly easy to use - the UI is simple and easy to navigate, and results come in quickly and are easy to report on.
The only challenge I've had is getting Phrasee off the ground at new companies because of the initial cost - it's a lot to bite off especially when budgets are tight.
Improved Marketing Performance
Phrasee significantly enhances marketing efforts by optimizing content for better engagement and conversion. Users cite increases in open rates and overall campaign effectiveness.
Customization Limitations
While effective, Phrasee sometimes restricts language customization, limiting the tone and style options available to marketers.
Phrasee was Wowchers first AI integration and since the beginning, we have seen a 37% uplift in open rates on transactional sends and 15% on marketing campaigns.
One of the things I would advise is to add the option for us, users, to choose the kind of language we want use (more funny, less longer, etc..) and be less depended of the Phrasee algorithm.
Content Generation and Customization
The tool excels at generating personalized and effective marketing copy, offering various options and insights to refine content continuously.
Technical and Integration Issues
Issues with data integration and formatting, particularly in multilingual and complex setups, can make the user experience cumbersome.
Phrasee’s technology is very impressive and innovative, as it can generate personalized, relevant, and engaging messages that resonate with customers.
Supporting multiple languages integrating into ESP platforms in an easy to use, light lifting way still needs to be explored.
Scalability and Efficiency
Phrasee supports large-scale testing and automation, helping businesses optimize continuously by testing multiple versions to find the best performing content.
Lack of Human Creativity
As an AI-driven tool, Phrasee may struggle to match the creativity and intuitive insights provided by human copywriters.
Simplifies and enables us to do a lot of testing at scale. Super knowledgeable account team and really easy-to-use platform.
While Phrasee generates compelling marketing copy, it may lack the human touch and creative intuition that experienced copywriters can provide.
Support and Innovation
Many highlight the excellent customer support and ongoing innovation of Phrasee, which keeps the tool effective and up-to-date with marketing needs.
Phrasee giving AI based services through which any user can easily interact with the easy interface of this web application.
Pros
Phrasee stands out for its ease of use, integration capabilities, and ability to generate compelling, data-driven marketing content that boosts engagement and conversion rates. Many appreciate its efficiency in content optimization and the user-friendly interface that suits businesses of all sizes.
Ease of Use and Integration
The platform is praised for its user-friendly design and seamless integration, particularly with Salesforce, making it accessible to both beginners and experienced marketers.
It's incredibly easy to use - the UI is simple and easy to navigate, and results come in quickly and are easy to report on.
Improved Marketing Performance
Phrasee significantly enhances marketing efforts by optimizing content for better engagement and conversion. Users cite increases in open rates and overall campaign effectiveness.
Phrasee was Wowchers first AI integration and since the beginning, we have seen a 37% uplift in open rates on transactional sends and 15% on marketing campaigns.
Content Generation and Customization
The tool excels at generating personalized and effective marketing copy, offering various options and insights to refine content continuously.
Phrasee’s technology is very impressive and innovative, as it can generate personalized, relevant, and engaging messages that resonate with customers.
Scalability and Efficiency
Phrasee supports large-scale testing and automation, helping businesses optimize continuously by testing multiple versions to find the best performing content.
Simplifies and enables us to do a lot of testing at scale. Super knowledgeable account team and really easy-to-use platform.
Support and Innovation
Many highlight the excellent customer support and ongoing innovation of Phrasee, which keeps the tool effective and up-to-date with marketing needs.
Phrasee giving AI based services through which any user can easily interact with the easy interface of this web application.
Cons
While Phrasee offers many advantages, some challenges include its high pricing, especially for small businesses, and occasional technical issues with integration and customization options. The tool might also lack a human touch in content creation, raising concerns over creativity and privacy.
High Pricing
The cost of using Phrasee is often cited as a barrier, particularly for smaller enterprises with limited budgets.
The only challenge I've had is getting Phrasee off the ground at new companies because of the initial cost - it's a lot to bite off especially when budgets are tight.
Customization Limitations
While effective, Phrasee sometimes restricts language customization, limiting the tone and style options available to marketers.
One of the things I would advise is to add the option for us, users, to choose the kind of language we want use (more funny, less longer, etc..) and be less depended of the Phrasee algorithm.
Technical and Integration Issues
Issues with data integration and formatting, particularly in multilingual and complex setups, can make the user experience cumbersome.
Supporting multiple languages integrating into ESP platforms in an easy to use, light lifting way still needs to be explored.
Lack of Human Creativity
As an AI-driven tool, Phrasee may struggle to match the creativity and intuitive insights provided by human copywriters.
While Phrasee generates compelling marketing copy, it may lack the human touch and creative intuition that experienced copywriters can provide.
Jacquard user reviews
An innovative AI-based marketing pl...
What do you like best about Jacquard?
Phrasee enables marketers to continuously optimize their marketing copy by testing different variations and...
Phrasee enables marketers to continuously optimize their marketing copy by testing different variations and...
What do you like best about Jacquard?
Phrasee enables marketers to continuously optimize their marketing copy by testing different variations and analyzing performance metrics. This iterative process allows for ongoing improvement, ensuring that copy remains fresh, relevant, and effective over time. Review collected by and hosted on G2.com.
What do you dislike about Jacquard?
While Phrasee generates compelling marketing copy, it may lack the human touch and creative intuition that experienced copywriters can provide. Human creativity, storytelling, and brand expertise may be difficult to replicate solely through AI algorithms. Review collected by and hosted on G2.com.
What problems is Jacquard solving and how is that benefiting you?
By generating compelling and engaging marketing copy, Phrasee helps capture the attention of customers and encourages them to take desired actions. This can lead to increased conversions, higher open rates, and improved customer engagement metrics. Review collected by and hosted on G2.com.
Phrasee enables marketers to continuously optimize their marketing copy by testing different variations and analyzing performance metrics. This iterative process allows for ongoing improvement, ensuring that copy remains fresh, relevant, and effective over time. Review collected by and hosted on G2.com.
What do you dislike about Jacquard?
While Phrasee generates compelling marketing copy, it may lack the human touch and creative intuition that experienced copywriters can provide. Human creativity, storytelling, and brand expertise may be difficult to replicate solely through AI algorithms. Review collected by and hosted on G2.com.
What problems is Jacquard solving and how is that benefiting you?
By generating compelling and engaging marketing copy, Phrasee helps capture the attention of customers and encourages them to take desired actions. This can lead to increased conversions, higher open rates, and improved customer engagement metrics. Review collected by and hosted on G2.com.
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I've used Phrasee with 3 different ...
What do you like best about Jacquard?
It's incredibly easy to use - the UI is simple and easy to navigate, and results come in quickly and are ea...
It's incredibly easy to use - the UI is simple and easy to navigate, and results come in quickly and are ea...
What do you like best about Jacquard?
It’s incredibly easy to use – the UI is simple and easy to navigate, and results come in quickly and are easy to report on. I’ve used it for SL testing (up to 10 at a time) and SMS (up to 2 at a time) and have had great results in both. I’ve also used it in ESP’s where there is a native integration and where the process is more manual – obviously the native integration they have with SFMC is great, but the results still speak for themselves, even if you have slightly more manual work to do with connecting Phrasee testing to your ESP. Review collected by and hosted on G2.com.
What do you dislike about Jacquard?
The only challenge I’ve had is getting Phrasee off the ground at new companies because of the initial cost – it’s a lot to bite off especially when budgets are tight, but they’re a great parter and prove their value quickly. Review collected by and hosted on G2.com.
What problems is Jacquard solving and how is that benefiting you?
Massive SL testing, generating way more test phrases than our human copywriters ever could. Review collected by and hosted on G2.com.
It’s incredibly easy to use – the UI is simple and easy to navigate, and results come in quickly and are easy to report on. I’ve used it for SL testing (up to 10 at a time) and SMS (up to 2 at a time) and have had great results in both. I’ve also used it in ESP’s where there is a native integration and where the process is more manual – obviously the native integration they have with SFMC is great, but the results still speak for themselves, even if you have slightly more manual work to do with connecting Phrasee testing to your ESP. Review collected by and hosted on G2.com.
What do you dislike about Jacquard?
The only challenge I’ve had is getting Phrasee off the ground at new companies because of the initial cost – it’s a lot to bite off especially when budgets are tight, but they’re a great parter and prove their value quickly. Review collected by and hosted on G2.com.
What problems is Jacquard solving and how is that benefiting you?
Massive SL testing, generating way more test phrases than our human copywriters ever could. Review collected by and hosted on G2.com.
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Easy to use and saves lot of time a...
What do you like best about Jacquard?
The content it provides is superb and on to the point and give multiples options to choose content from. It...
The content it provides is superb and on to the point and give multiples options to choose content from. It...
What do you like best about Jacquard?
The content it provides is superb and on to the point and give multiples options to choose content from. It can convert your leads to customers with its machine learning skills and deep learning. Review collected by and hosted on G2.com.
What do you dislike about Jacquard?
1. The pricing is little too high for small businesses ayit can be improved.
2.combining the data is sometimes a headache.
3. We don’t have the options to choose what kind of content we need (serious, funny etc.) Review collected by and hosted on G2.com.
What problems is Jacquard solving and how is that benefiting you?
1. It helped me get better subject lines for the marketing emails.
2. It reduced the effort we use to put in content creation and copywriting.
3. Improved the quality of the content Review collected by and hosted on G2.com.
The content it provides is superb and on to the point and give multiples options to choose content from. It can convert your leads to customers with its machine learning skills and deep learning. Review collected by and hosted on G2.com.
What do you dislike about Jacquard?
1. The pricing is little too high for small businesses ayit can be improved.
2.combining the data is sometimes a headache.
3. We don’t have the options to choose what kind of content we need (serious, funny etc.) Review collected by and hosted on G2.com.
What problems is Jacquard solving and how is that benefiting you?
1. It helped me get better subject lines for the marketing emails.
2. It reduced the effort we use to put in content creation and copywriting.
3. Improved the quality of the content Review collected by and hosted on G2.com.
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A Partner for life
What do you like best about Jacquard?
We have been working with Phrasee for 6 years now, being one of Phrasee oldest partners. Phrasee was Wowche...
We have been working with Phrasee for 6 years now, being one of Phrasee oldest partners. Phrasee was Wowche...
What do you like best about Jacquard?
We have been working with Phrasee for 6 years now, being one of Phrasee oldest partners. Phrasee was Wowchers first AI integration and since the beginning, we have seen a 37% uplift in open rates on transactional sends and 15% on marketing campaigns. Besides this, what makes this relationship to last is the people behind Phrasee. We have been working with so talented and enthusiastic people that helped us throw the years to achieve unbelievable results. Saying this, we just want to keep the good work and keep improving our results. Review collected by and hosted on G2.com.
What do you dislike about Jacquard?
Phrasee faces these days, new challenges with Chat GPT and others as such. The AI is here to stay which will make Wowcher to involve and be even better. One of the things I would advise is to add the option for us, users, to choose the kind of language we want use (more funny, less longer, etc..) and be less depended of the Phrasee algorithm. Besides that, I don’t really have much to say about Phrasee. Review collected by and hosted on G2.com.
What problems is Jacquard solving and how is that benefiting you?
Phrasee have been helping us achiving the best subject lines for different types of emails such our marketing campaigns (15% uplift) and transactional emails (37% uplift). Review collected by and hosted on G2.com.
We have been working with Phrasee for 6 years now, being one of Phrasee oldest partners. Phrasee was Wowchers first AI integration and since the beginning, we have seen a 37% uplift in open rates on transactional sends and 15% on marketing campaigns. Besides this, what makes this relationship to last is the people behind Phrasee. We have been working with so talented and enthusiastic people that helped us throw the years to achieve unbelievable results. Saying this, we just want to keep the good work and keep improving our results. Review collected by and hosted on G2.com.
What do you dislike about Jacquard?
Phrasee faces these days, new challenges with Chat GPT and others as such. The AI is here to stay which will make Wowcher to involve and be even better. One of the things I would advise is to add the option for us, users, to choose the kind of language we want use (more funny, less longer, etc..) and be less depended of the Phrasee algorithm. Besides that, I don’t really have much to say about Phrasee. Review collected by and hosted on G2.com.
What problems is Jacquard solving and how is that benefiting you?
Phrasee have been helping us achiving the best subject lines for different types of emails such our marketing campaigns (15% uplift) and transactional emails (37% uplift). Review collected by and hosted on G2.com.
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Innovative AI
What do you like best about Jacquard?
I like Phrasee’s vision of empowering marketers to create better content with AI. I think Phrasee’s tec...
I like Phrasee’s vision of empowering marketers to create better content with AI. I think Phrasee’s tec...
What do you like best about Jacquard?
I like Phrasee’s vision of empowering marketers to create better content with AI. I think Phrasee’s technology is very impressive and innovative, as it can generate personalized, relevant, and engaging messages that resonate with customers. Review collected by and hosted on G2.com.
What do you dislike about Jacquard?
The ethical and social implications of using AI to create marketing content. Some people may worry that using AI to create marketing content may have negative effects on human creativity, agency, and autonomy. They may also fear that using AI to create marketing content may manipulate or deceive customers, or violate their privacy and consent. Review collected by and hosted on G2.com.
What problems is Jacquard solving and how is that benefiting you?
Phrasee is solving the problem of creating engaging and effective marketing content that can capture the attention and interest of customers across different channels and devices. Review collected by and hosted on G2.com.
I like Phrasee’s vision of empowering marketers to create better content with AI. I think Phrasee’s technology is very impressive and innovative, as it can generate personalized, relevant, and engaging messages that resonate with customers. Review collected by and hosted on G2.com.
What do you dislike about Jacquard?
The ethical and social implications of using AI to create marketing content. Some people may worry that using AI to create marketing content may have negative effects on human creativity, agency, and autonomy. They may also fear that using AI to create marketing content may manipulate or deceive customers, or violate their privacy and consent. Review collected by and hosted on G2.com.
What problems is Jacquard solving and how is that benefiting you?
Phrasee is solving the problem of creating engaging and effective marketing content that can capture the attention and interest of customers across different channels and devices. Review collected by and hosted on G2.com.
Read more
Read less
Overall
If you seek an AI tool to enhance your marketing efforts, Phrasee might be the tool you are looking for. It excels in generating effective and engaging marketing content with ease of use, simple integration, and a supportive team. With innovative technology, it helps companies test and improve marketing strategies efficiently, leading to improved engagement and conversion rates. However, you should be ready to address its high cost, especially if you’re a small business, and possible technical hurdles in integration and language customization. While it handles numerous tasks well, its AI nature may occasionally lack the nuanced creativity of human input. Privacy and ethical concerns also arise with AI tools like this, so maintaining a balance between automation and human insight remains crucial. Overall, the sentiment leans towards positive, with significant benefits outweighing the drawbacks.
Jacquard pricing
The pricing details for Jacquard’s enterprise tools focus on different packages suited to varying business needs. Jacquard offers a Core Platform and two add-on services: Audience Optimisation and Personalised Campaigns. Each package is designed to enhance your brand messaging capabilities. However, specific pricing information for these packages is not directly available on the site, indicating that you may need to contact Jacquard directly or book a demo to get tailored pricing based on your requirements.
| Product | Price | Description |
|---|---|---|
| Jacquard Core Platform | Contact for Pricing | Generate brand-safe messaging curated for optimal performance using purpose-built architecture. |
| Audience Optimisation | Contact for Pricing | Run experiments, get insights and adapt messaging in real time for optimising campaign performance. |
| Personalised Campaigns | Contact for Pricing | Tailor messaging to match individual customer contexts to enhance engagement. |
User reviews
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Jacquard FAQ
What is Jacquard's Core Platform?
Jacquard’s Core Platform generates brand-safe messaging curated for optimal performance, using a science of creative prediction to ensure messages resonate with the audience.
How does Audience Optimisation work?
Audience Optimisation allows users to run experiments, gain insights, and adapt messaging in real-time. It’s designed to optimize campaign performance by automatically testing different message variants.
What makes Jacquard's messaging personal?
Jacquard’s Personalised Campaigns tailor messaging to match individual customer contexts, delivering language that resonates with every customer each time.
How fast can Jacquard generate message variants?
Jacquard can generate up to 2,500 curated message variants for all major channels in just 30 seconds.
How does Jacquard maintain brand compliance?
A team of computational linguists ensures that messages are aligned with the brand’s language settings, maintaining strict quality control and adherence to brand guidelines.
What is the Performance Prediction Engine?
The Performance Prediction Engine uses billions of data points from marketing experiments to accurately curate content, predicting the best-performing message variants.
Does Jacquard integrate with existing systems?
Yes, Jacquard integrates directly into existing tech stacks, offering a channel-agnostic API and webhooks for seamless data exchange with customer engagement platforms.
How are security and compliance handled?
Jacquard has an ISO 27001:2022 certification, adhering to strict data privacy laws and regulations, ensuring data security and privacy.
What differentiates Jacquard's content generation?
Jacquard goes beyond publicly available large language models by offering controlled generation tailored to the brand, protecting from data sharing, bias, and hallucinations.
How can Jacquard help improve brand affinity?
By beating human controls 94% of the time, Jacquard ensures sustained brand affinity, improving over time with optimization and adaptation of messages.
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About the author
M. Kooiker
As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.