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Optimove
- Last updated: 2 Sep 2024
What is Optimove?
Optimove is a customer-led marketing platform that leverages AI to orchestrate personalized multichannel campaigns. With a real-time customer data platform, it helps you deliver personalized experiences across web, app, and marketing channels. Features include AI optimization, gamification, and integration with various marketing channels for enhanced campaign efficiency.
Optimove is designed to provide deeper customer insights, enabling you to execute highly targeted and relevant campaigns. It offers advanced capabilities for email marketing, SMS, in-app messaging, and push notifications. By using predictive analytics, you can optimize customer journeys and enhance engagement.
The platform also includes detailed analytical tools for tracking campaign performance and customer behavior, helping you make informed decisions. Optimove’s community features, like OptiCircle, allow you to connect with other users for knowledge sharing and support.
Optimove use cases
- If you’re a CRM manager that designs customer-led marketing strategies.
- If your marketing team wants to optimize multichannel campaigns with AI.
- If you are a retailer looking to personalize digital customer interactions.
- If you oversee customer retention and engagement initiatives.
- If your business leverages gamification for increased customer engagement.
Optimove functionalities
- Customer-Led Marketing: Executes personalized multichannel campaigns.
- AI Optimization: Enhances campaign performance and efficiency.
- Gamification Integration: Combines CRM and gamification.
- Real-Time CDP: Provides a unified customer data platform.
Optimove review summary
Pros
Many people praise Optimove for its advanced customer segmentation, ease of use, excellent support team, and powerful predictive modeling. People also appreciate the comprehensive analytics and reporting capabilities, which provide valuable insights and improve marketing strategies. The platform's automation and personalization features enhance customer engagement and maximize ROI significantly. Continuous feature development and flexibility were also highlighted as strong points.
Cons
People mention several drawbacks, including a steep learning curve for beginners, slow page load times, and occasional technical issues. The interface's old-school look and lack of drag-and-drop functionality are also common complaints. Some features are buried deep within menus or not fully usable due to industry-specific limitations. Optimization of certain processes and reporting customizations could be further improved.
Advanced Customer Segmentation
Optimove's ability to create highly specific segments based on customer behavior and preferences is invaluable for targeted marketing campaigns.
Steep Learning Curve
New users might find it challenging to fully understand and utilize the platform due to its extensive features and customization options.
The fact that Optimove offers robust customer segmentation, capabilities allowing the company to fivide their customer base into meaningful froups based on behaviour, preferences in different geo locations.
While Optimove CRM offers many benefits, some users may find the learning curve to be a bit steep.
Ease of Use
The platform is intuitive and user-friendly, making it easy to navigate and utilize for various CRM tasks despite its complexity.
Slow Page Load Times
Some users experience delays when loading pages, especially with numerous campaigns or large datasets.
Optimove is a very easy to use CRM system, and intuitive compared to other platforms out there.
Some pages can sometimes take a while to load if you have many campaigns running/a lot of data.
Excellent Support Team
Optimove has a highly responsive and professional support team that assists with training and addressing any issues promptly.
Old-School Interface
The interface design looks outdated and lacks modern drag-and-drop simplicity found in newer CRM solutions.
Customer Support reply speed great and fast to solve the issue. This product help us grow and analysis our business very well, hope to see others new feature added in furture.
Oldschool look of the product for the past 10+ years. No easy-click drag-n-drop solutions.
Powerful Predictive Modeling
Optimove's predictive models and recommendation engines help in understanding customer behavior better and adjusting marketing strategies accordingly.
Feature Accessibility and Menu Navigation
Some useful features are hidden deep within the menu, making them less accessible.
Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling.
Overall the experience are great just some of the feature hide quite deep inside the menu.
Comprehensive Analytics and Reporting
The platform's wide variety of KPIs and dashboards provides deep insights into campaign performance and customer journeys.
Industry-Specific Limitations
Certain features and resources in Optimove are not usable due to the specific needs and limitations of some industries.
I love the wide variety of KPIs and dashboards available for analysing campaigns and customer behaviour from every angle possible.
Due to covering many industries (and our own limitations), some features and resources are dedicated to actions which we can't take.
Pros
Many people praise Optimove for its advanced customer segmentation, ease of use, excellent support team, and powerful predictive modeling. People also appreciate the comprehensive analytics and reporting capabilities, which provide valuable insights and improve marketing strategies. The platform's automation and personalization features enhance customer engagement and maximize ROI significantly. Continuous feature development and flexibility were also highlighted as strong points.
Advanced Customer Segmentation
Optimove's ability to create highly specific segments based on customer behavior and preferences is invaluable for targeted marketing campaigns.
The fact that Optimove offers robust customer segmentation, capabilities allowing the company to fivide their customer base into meaningful froups based on behaviour, preferences in different geo locations.
Ease of Use
The platform is intuitive and user-friendly, making it easy to navigate and utilize for various CRM tasks despite its complexity.
Optimove is a very easy to use CRM system, and intuitive compared to other platforms out there.
Excellent Support Team
Optimove has a highly responsive and professional support team that assists with training and addressing any issues promptly.
Customer Support reply speed great and fast to solve the issue. This product help us grow and analysis our business very well, hope to see others new feature added in furture.
Powerful Predictive Modeling
Optimove's predictive models and recommendation engines help in understanding customer behavior better and adjusting marketing strategies accordingly.
Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling.
Comprehensive Analytics and Reporting
The platform's wide variety of KPIs and dashboards provides deep insights into campaign performance and customer journeys.
I love the wide variety of KPIs and dashboards available for analysing campaigns and customer behaviour from every angle possible.
Cons
People mention several drawbacks, including a steep learning curve for beginners, slow page load times, and occasional technical issues. The interface's old-school look and lack of drag-and-drop functionality are also common complaints. Some features are buried deep within menus or not fully usable due to industry-specific limitations. Optimization of certain processes and reporting customizations could be further improved.
Steep Learning Curve
New users might find it challenging to fully understand and utilize the platform due to its extensive features and customization options.
While Optimove CRM offers many benefits, some users may find the learning curve to be a bit steep.
Slow Page Load Times
Some users experience delays when loading pages, especially with numerous campaigns or large datasets.
Some pages can sometimes take a while to load if you have many campaigns running/a lot of data.
Old-School Interface
The interface design looks outdated and lacks modern drag-and-drop simplicity found in newer CRM solutions.
Oldschool look of the product for the past 10+ years. No easy-click drag-n-drop solutions.
Feature Accessibility and Menu Navigation
Some useful features are hidden deep within the menu, making them less accessible.
Overall the experience are great just some of the feature hide quite deep inside the menu.
Industry-Specific Limitations
Certain features and resources in Optimove are not usable due to the specific needs and limitations of some industries.
Due to covering many industries (and our own limitations), some features and resources are dedicated to actions which we can't take.
Optimove user reviews
Personalized Offers = Greater Conve...
Overall:
You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers ...
You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers ...
Overall:
You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.
Pros:
With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.
Cons:
I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.
You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.
Pros:
With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.
Cons:
I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.
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Optimove campaign management
Overall:
Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help ...
Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help ...
Overall:
Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need.
Pros:
Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling.
Cons:
Make the reporting / exporting data more simpler.
Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need.
Pros:
Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling.
Cons:
Make the reporting / exporting data more simpler.
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Read less
Good AM support, strong segmenting ...
What do you like best about Optimove?
Analysing segments and target groups, reporting and seeing the progress between segment migration. Optimove...
Analysing segments and target groups, reporting and seeing the progress between segment migration. Optimove...
What do you like best about Optimove?
Analysing segments and target groups, reporting and seeing the progress between segment migration. Optimove’s main strong sides are the segmenting, micro-segmenting solutions, predictive models (Optibot) and reporting on different levels of the business. AM & customer support is also worth mentioning. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
Oldschool look of the product for the past 10+ years. No easy-click drag-n-drop solutions. Making changes in data takes X amount of time. Optimove is an old but totally reliable and working PC (Windows) with menu tree solution and navigating. Many competitors are up to date Mac – drag-n-drop & integrated app solutions with modern look. Both do their work really well, one just looks better. For modern era marketeers its easier to use and learn app based solutions. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Automationg all of our marketing communication and analysing results based on performance and predictive models. It helps us understanding our customer behaviour better and adjust accordingly. Review collected by and hosted on G2.com.
Analysing segments and target groups, reporting and seeing the progress between segment migration. Optimove’s main strong sides are the segmenting, micro-segmenting solutions, predictive models (Optibot) and reporting on different levels of the business. AM & customer support is also worth mentioning. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
Oldschool look of the product for the past 10+ years. No easy-click drag-n-drop solutions. Making changes in data takes X amount of time. Optimove is an old but totally reliable and working PC (Windows) with menu tree solution and navigating. Many competitors are up to date Mac – drag-n-drop & integrated app solutions with modern look. Both do their work really well, one just looks better. For modern era marketeers its easier to use and learn app based solutions. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Automationg all of our marketing communication and analysing results based on performance and predictive models. It helps us understanding our customer behaviour better and adjust accordingly. Review collected by and hosted on G2.com.
Read more
Read less
Data-driven magic, an industry-defi...
What do you like best about Optimove?
Ease of use, streamlining of many CRM tasks, many touchpoints and active participation of our CSM, overall ...
Ease of use, streamlining of many CRM tasks, many touchpoints and active participation of our CSM, overall ...
What do you like best about Optimove?
Ease of use, streamlining of many CRM tasks, many touchpoints and active participation of our CSM, overall range of functionality, stability & reliability, opportunities to develop content/campaign quality alongside allowing CRM Managers to grow and develop.
Continuous development of features and ever-growing flexibility, interactivity, and analysis capabilities. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
Due to covering many industries (and our own limitations), some features and resources are dedicated to actions which we can’t take (i.e. we can’t actually use some features). Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
More efficient and much better targeted communications, alongside better tracking and significant improvements to analytical capabilities.
The ability to view all marketing content across many dimensions.
One of very few “pure” CRM tools, the Migration Explorer, provides unique insights into a tailored customer lifecycle model. Review collected by and hosted on G2.com.
Ease of use, streamlining of many CRM tasks, many touchpoints and active participation of our CSM, overall range of functionality, stability & reliability, opportunities to develop content/campaign quality alongside allowing CRM Managers to grow and develop.
Continuous development of features and ever-growing flexibility, interactivity, and analysis capabilities. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
Due to covering many industries (and our own limitations), some features and resources are dedicated to actions which we can’t take (i.e. we can’t actually use some features). Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
More efficient and much better targeted communications, alongside better tracking and significant improvements to analytical capabilities.
The ability to view all marketing content across many dimensions.
One of very few “pure” CRM tools, the Migration Explorer, provides unique insights into a tailored customer lifecycle model. Review collected by and hosted on G2.com.
Read more
Read less
A feature-centric platform
What do you like best about Optimove?
The platform is plenty of useful features, from analysis to planning to other operational actions; they are...
The platform is plenty of useful features, from analysis to planning to other operational actions; they are...
What do you like best about Optimove?
The platform is plenty of useful features, from analysis to planning to other operational actions; they are constantly improved and new ones are added regularly for even more flexibility and effectiveness in responding to the users needs. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
Sometimes multiple refreshes may be needed to load a page, but that doesn’t happen often. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove allows me to have analysis, planning and review in one place. As a regular user, I also find it extremely helpful that briefings and training sessions on both new and existing features are offered regularly to enhance the user’s capacity to exploit the platform to its full potential. Review collected by and hosted on G2.com.
The platform is plenty of useful features, from analysis to planning to other operational actions; they are constantly improved and new ones are added regularly for even more flexibility and effectiveness in responding to the users needs. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
Sometimes multiple refreshes may be needed to load a page, but that doesn’t happen often. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove allows me to have analysis, planning and review in one place. As a regular user, I also find it extremely helpful that briefings and training sessions on both new and existing features are offered regularly to enhance the user’s capacity to exploit the platform to its full potential. Review collected by and hosted on G2.com.
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Optimove is improving how we connec...
What do you like best about Optimove?
Optimove is a game-changer for A Sure Win, providing a powerful CRM system that enhances customer engagemen...
Optimove is a game-changer for A Sure Win, providing a powerful CRM system that enhances customer engagemen...
What do you like best about Optimove?
Optimove is a game-changer for A Sure Win, providing a powerful CRM system that enhances customer engagement. Its innovative features and personalized approach are helping our businesses build lasting relationships with their customers, driving growth and maximizing our ROI. A must-have tool for any betting company looking to stay ahead in a competitive market. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
While Optimove CRM offers many benefits, some users may find the learning curve to be a bit steep. The extensive features and customization options can be overwhelming for beginners, requiring time and effort to fully understand and utilize the platform effectively. However, Optomove gives you a support team that helps with proper training, this initial challenge can be overcome, allowing users to fully leverage the system’s capabilities. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove CRM solves the problem of managing and optimizing our customer relationships and marketing efforts. It benefits our business by providing the best data analytics and insights to understand customers better, automating marketing processes for efficiency, and improving customer retention and loyalty through personalized and targeted communication. Overall, Optimove helps us streamline our marketing strategies, enhance customer engagement, and drive long-term growth. Review collected by and hosted on G2.com.
Optimove is a game-changer for A Sure Win, providing a powerful CRM system that enhances customer engagement. Its innovative features and personalized approach are helping our businesses build lasting relationships with their customers, driving growth and maximizing our ROI. A must-have tool for any betting company looking to stay ahead in a competitive market. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
While Optimove CRM offers many benefits, some users may find the learning curve to be a bit steep. The extensive features and customization options can be overwhelming for beginners, requiring time and effort to fully understand and utilize the platform effectively. However, Optomove gives you a support team that helps with proper training, this initial challenge can be overcome, allowing users to fully leverage the system’s capabilities. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove CRM solves the problem of managing and optimizing our customer relationships and marketing efforts. It benefits our business by providing the best data analytics and insights to understand customers better, automating marketing processes for efficiency, and improving customer retention and loyalty through personalized and targeted communication. Overall, Optimove helps us streamline our marketing strategies, enhance customer engagement, and drive long-term growth. Review collected by and hosted on G2.com.
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Read less
Optimove makes planning, setting up...
What do you like best about Optimove?
Optimove has all of the necessary features for setting up ultra-personalised multi-channel marketing campai...
Optimove has all of the necessary features for setting up ultra-personalised multi-channel marketing campai...
What do you like best about Optimove?
Optimove has all of the necessary features for setting up ultra-personalised multi-channel marketing campaigns. The Target Group builder and customer segmentation attributes are invaluable. I love the wide variety of KPIs and dashboards available for analysing campaigns and customer behaviour from every angle possible. Our Customer Success Manager is also always on hand to speedily answer any questions we have! Review collected by and hosted on G2.com.
What do you dislike about Optimove?
Some pages can sometimes take a while to load if you have many campaigns running/a lot of data. Resolving bugs or data errors can also sometimes be time-consuming. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove allows us to automate most of our campaign processes, saving us a lot of time-consuming work. The many data dashboards available also make campaign and customer journey analysis a breeze, they help to provide a clearer picture of our customers and how our campaigns are doing. Review collected by and hosted on G2.com.
Optimove has all of the necessary features for setting up ultra-personalised multi-channel marketing campaigns. The Target Group builder and customer segmentation attributes are invaluable. I love the wide variety of KPIs and dashboards available for analysing campaigns and customer behaviour from every angle possible. Our Customer Success Manager is also always on hand to speedily answer any questions we have! Review collected by and hosted on G2.com.
What do you dislike about Optimove?
Some pages can sometimes take a while to load if you have many campaigns running/a lot of data. Resolving bugs or data errors can also sometimes be time-consuming. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove allows us to automate most of our campaign processes, saving us a lot of time-consuming work. The many data dashboards available also make campaign and customer journey analysis a breeze, they help to provide a clearer picture of our customers and how our campaigns are doing. Review collected by and hosted on G2.com.
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Really good for conversions
Overall:
Overall pretty decent. Worth investing the time into it.
Pros:
The activity triggers are a really great feature. A great marke...
Overall pretty decent. Worth investing the time into it.
Pros:
The activity triggers are a really great feature. A great marke...
Overall:
Overall pretty decent. Worth investing the time into it.
Pros:
The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.
Cons:
Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.
Overall pretty decent. Worth investing the time into it.
Pros:
The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.
Cons:
Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.
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Read less
Overall
Optimove offers powerful CRM features, including advanced customer segmentation, predictive modeling, and comprehensive analytics. The platform is easy to use, supported by an excellent customer support team and continuous feature development. However, you should be ready for a learning curve due to its extensive features. Page load times might be slow, and the interface has an outdated look. Some features are buried deep within the menu or limited by industry-specific needs. Despite these drawbacks, Optimove remains a highly valuable tool for enhancing customer engagement and driving long-term growth. Overall sentiment is positive, though you might find some areas needing improvement.
Optimove pricing
Optimove offers three main product packages: Build, Grow, and Scale. All packages provide various features with quotas, and additional add-ons can be included based on usage.
| Build | Grow | Scale | |
| Prices | Talk to Us | Talk to Us | Talk to Us |
| Customer Attributes | 150 | 300 | Unlimited |
| Marketing Channels | Up to 3 | Up to 5 | Unlimited |
| Weekly Campaigns | Up to 55 | Up to 160 | Unlimited |
| Optimization Bot | No | Yes | Yes |
User reviews
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Optimove FAQ
How is Optimove's pricing determined?
Optimove’s pricing for its Customer-Led Marketing Platform is based on the number of monthly active customers you have. The pricing for add-on products is usage-based, for example, the pricing for the email service, OptiMail, is based on the number of emails sent.
Does Optimove charge more if I have more data?
No, Optimove does not charge more if you have more data. They also do not charge per platform user, allowing your entire team to use the platform without additional costs.
Can I upgrade between product packages?
Yes, you can easily upgrade between Optimove’s product packages: Grow, Build, and Scale, as well as add-ons.
How are Optimove’s add-ons priced?
Optimove’s add-ons are priced based on usage. For instance, the email service, OptiMail, is priced according to the volume of emails you send.
How does Optimove price its strategic services?
Optimove’s strategic services can be billed either per hour of recurring usage or on a project-based rate, depending on the specific project.
How can I get a quote for Optimove pricing?
You can get a quote for Optimove’s pricing by submitting a demo request on their website.
How can I get in touch with an Optimove sales representative?
You can contact an Optimove sales representative by submitting a demo request on their website.
Can smaller companies work with Optimove?
Yes, any size company can work with Optimove. They offer various product packages to suit different business sizes and needs.
Is there an implementation fee?
Yes, Optimove includes an implementation fee to provide local support during implementation for a fast and quality onboarding process.
Are there limits to the number of attributes I can store in Optimove?
Depending on the package you select, there may be limits on the number of attributes you can store. The Scale package offers the maximum limit for large databases.
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About the author
M. Kooiker
As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.