Optimove
- Last updated: 19 Oct 2024
What is Optimove?
Optimove is a Customer-Led Marketing Platform focusing on data-driven campaigns and personalization. With its real-time Customer Data Platform, it allows you to orchestrate multichannel marketing strategies. By leveraging AI, the platform facilitates smart engagement and campaign efficiency across various digital touchpoints.
The platform integrates a native suite of marketing channels, including email, in-app messaging, and digital ads, empowering you to deliver tailored experiences. It emphasizes customer loyalty and lifetime value, utilizing historical, behavioral, and predictive modeling to cater to diverse industries like retail and gaming.
Optimove also offers AI-Orchestrated Gamification solutions, enhancing engagement through personalized gamification events. With features like OptiGenie AI and DynamicMail, the tool aims to streamline complex marketing processes while focusing on customer-centric strategies.
Optimove use cases
- If you’re a CRM manager using AI for campaign orchestration.
- If you’re in retail seeking multichannel customer engagement.
- If you manage marketing for gaming apps requiring player retention solutions.
- If you’re a marketer aiming to optimize cross-channel digital campaigns.
Optimove functionalities
- Leverage Real-Time CDP: Manage customer data efficiently
- Optimize With AI: Enhance personalization strategies
- Orchestrate Multichannel Campaigns: Use varied marketing channels
- Deploy Gamification Tools: Enhance customer engagement
Optimove review summary
Pros
Optimove is widely praised for its robust CRM capabilities, allowing businesses to unify customer data, personalize marketing efforts, and improve engagement through predictive analytics. The platform's intuitive interface, segmentation, and automation features make campaign creation seamless. Many appreciate the ease of use and the supportive and responsive customer service.
Cons
Despite its capabilities, Optimove's initial learning curve can be challenging for new users. Some report difficulties with customizing reports and onboarding. The platform could benefit from more automation in data export and enhanced real-time capabilities. Minor bugs and integration issues occasionally surface.
Effective Customer Segmentation
Optimove excels in customer segmentation, enabling targeted marketing campaigns that increase engagement and loyalty.
Steep Learning Curve
New users might find Optimove complex and require significant time to learn.
Optimove’s AI-driven predictive analytics allow you to anticipate customer behavior and create highly personalized campaigns, driving both engagement and revenue.
For new users, the complexity of setting up campaigns and utilizing tools can be challenging without adequate training.
Intuitive User Interface
The platform is user-friendly and streamlines many CRM tasks, making it a daily tool for campaign management.
Reporting Customization Challenges
Customizing the reporting interface can require manual effort to meet specific needs.
User interface is intuitive, reporting tools make it easy to track the performance of campaigns in real time.
The platform's reporting interface, though comprehensive, can be difficult to customize.
Strong Customer Support
Optimove provides excellent customer support, with dedicated success managers ensuring users can maximize the platform's potential.
Data Export Process
The data export process could be more automated and streamlined.
Their account manager and support team is responsive, knowledgeable, and genuinely invested in our company's success.
Exporting data could be a little more automated/streamlined.
Advanced Predictive Analytics
The use of AI for predictive analytics is a significant advantage, helping to personalize communication and foresee customer behaviors.
Real-time Capabilities
Optimove's real-time capabilities could be improved to enhance user experience.
Predictive analysis allows us to focus on key target groups, enhancing customer engagement.
Implementing real-time campaigns would greatly enhance the user experience.
Flexibility and Upgradability
Regular updates and improvements keep the platform flexible and aligned with user needs.
Initial Setup Challenges
The setup process can be time-consuming, especially with extensive databases.
Features are constantly improved and new ones are added regularly for even more flexibility and effectiveness.
We have to spend a lot of time to implement everything, but it paid off.
Pros
Optimove is widely praised for its robust CRM capabilities, allowing businesses to unify customer data, personalize marketing efforts, and improve engagement through predictive analytics. The platform's intuitive interface, segmentation, and automation features make campaign creation seamless. Many appreciate the ease of use and the supportive and responsive customer service.
Effective Customer Segmentation
Optimove excels in customer segmentation, enabling targeted marketing campaigns that increase engagement and loyalty.
Optimove’s AI-driven predictive analytics allow you to anticipate customer behavior and create highly personalized campaigns, driving both engagement and revenue.
Intuitive User Interface
The platform is user-friendly and streamlines many CRM tasks, making it a daily tool for campaign management.
User interface is intuitive, reporting tools make it easy to track the performance of campaigns in real time.
Strong Customer Support
Optimove provides excellent customer support, with dedicated success managers ensuring users can maximize the platform's potential.
Their account manager and support team is responsive, knowledgeable, and genuinely invested in our company's success.
Advanced Predictive Analytics
The use of AI for predictive analytics is a significant advantage, helping to personalize communication and foresee customer behaviors.
Predictive analysis allows us to focus on key target groups, enhancing customer engagement.
Flexibility and Upgradability
Regular updates and improvements keep the platform flexible and aligned with user needs.
Features are constantly improved and new ones are added regularly for even more flexibility and effectiveness.
Cons
Despite its capabilities, Optimove's initial learning curve can be challenging for new users. Some report difficulties with customizing reports and onboarding. The platform could benefit from more automation in data export and enhanced real-time capabilities. Minor bugs and integration issues occasionally surface.
Steep Learning Curve
New users might find Optimove complex and require significant time to learn.
For new users, the complexity of setting up campaigns and utilizing tools can be challenging without adequate training.
Reporting Customization Challenges
Customizing the reporting interface can require manual effort to meet specific needs.
The platform's reporting interface, though comprehensive, can be difficult to customize.
Data Export Process
The data export process could be more automated and streamlined.
Exporting data could be a little more automated/streamlined.
Real-time Capabilities
Optimove's real-time capabilities could be improved to enhance user experience.
Implementing real-time campaigns would greatly enhance the user experience.
Initial Setup Challenges
The setup process can be time-consuming, especially with extensive databases.
We have to spend a lot of time to implement everything, but it paid off.
Optimove user reviews
Optimove has empowered me to create...
What do you like best about Optimove?
I highly recommend Optimove for anyone seeking a robust, data-driven CRM and marketing automation platform....
I highly recommend Optimove for anyone seeking a robust, data-driven CRM and marketing automation platform....
What do you like best about Optimove?
I highly recommend Optimove for anyone seeking a robust, data-driven CRM and marketing automation platform. Having used it extensively, I’ve found its ability to unify customer data from various sources and generate actionable insights to be a game-changer for targeted marketing efforts.
Optimove’s AI-driven predictive analytics allow you to anticipate customer behavior and create highly personalized campaigns, driving both engagement and revenue. The platform’s segmentation and automation capabilities are also impressive, enabling you to tailor experiences to different audience segments at scale.
The user interface is intuitive, and the reporting tools make it easy to track the performance of campaigns in real time. Additionally, the support team is responsive and knowledgeable, ensuring any issues are quickly resolved.
Whether you’re looking to enhance customer loyalty or improve the overall customer journey, Optimove offers the tools and insights needed to make data-backed decisions with precision. It’s an excellent choice for companies focused on personalization and customer Review collected by and hosted on G2.com.
What do you dislike about Optimove?
While Optimove offers powerful capabilities, one area that could be improved is the platform’s steep learning curve. For new users, the complexity of setting up campaigns, navigating the various features, and fully utilizing its advanced tools can be challenging without adequate training. Additionally, the platform’s reporting interface, though comprehensive, can be difficult to customize to specific needs, requiring some manual effort to extract highly detailed or specific insights. Lastly, while support is generally responsive, more proactive guidance during onboarding would help users unlock the full potential of the platform more efficiently. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove is helping me solve key business challenges such as effectively personalizing customer experiences at scale, optimizing marketing campaign performance through data-driven insights, and improving customer retention by predicting and addressing churn risks. Additionally, it streamlines the segmentation process and automates customer journeys. Review collected by and hosted on G2.com.
I highly recommend Optimove for anyone seeking a robust, data-driven CRM and marketing automation platform. Having used it extensively, I’ve found its ability to unify customer data from various sources and generate actionable insights to be a game-changer for targeted marketing efforts.
Optimove’s AI-driven predictive analytics allow you to anticipate customer behavior and create highly personalized campaigns, driving both engagement and revenue. The platform’s segmentation and automation capabilities are also impressive, enabling you to tailor experiences to different audience segments at scale.
The user interface is intuitive, and the reporting tools make it easy to track the performance of campaigns in real time. Additionally, the support team is responsive and knowledgeable, ensuring any issues are quickly resolved.
Whether you’re looking to enhance customer loyalty or improve the overall customer journey, Optimove offers the tools and insights needed to make data-backed decisions with precision. It’s an excellent choice for companies focused on personalization and customer Review collected by and hosted on G2.com.
What do you dislike about Optimove?
While Optimove offers powerful capabilities, one area that could be improved is the platform’s steep learning curve. For new users, the complexity of setting up campaigns, navigating the various features, and fully utilizing its advanced tools can be challenging without adequate training. Additionally, the platform’s reporting interface, though comprehensive, can be difficult to customize to specific needs, requiring some manual effort to extract highly detailed or specific insights. Lastly, while support is generally responsive, more proactive guidance during onboarding would help users unlock the full potential of the platform more efficiently. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove is helping me solve key business challenges such as effectively personalizing customer experiences at scale, optimizing marketing campaign performance through data-driven insights, and improving customer retention by predicting and addressing churn risks. Additionally, it streamlines the segmentation process and automates customer journeys. Review collected by and hosted on G2.com.
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My experience with Optimove has gre...
What do you like best about Optimove?
The Campaign Builder and Mission Control are the most valuable tools in Optimove. With the Campaign Builder...
The Campaign Builder and Mission Control are the most valuable tools in Optimove. With the Campaign Builder...
What do you like best about Optimove?
The Campaign Builder and Mission Control are the most valuable tools in Optimove. With the Campaign Builder, I can create campaigns for different segments with just a few clicks, and it also allows me to utilize multiple channels. Meanwhile, Mission Control makes it effortless to measure and export all running campaigns. In my opinion, these tools significantly enhance productivity. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
The new drag and drop Dashboard is not very user-friendly. Perhaps a different type of dashboard with more comprehensive reports would be highly useful. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Its robust tools help in segmenting and targeting customers effectively, automating marketing campaigns, and optimizing customer experiences. This benefits me by streamlining my marketing/crm efforts, enhancing customer satisfaction. Review collected by and hosted on G2.com.
The Campaign Builder and Mission Control are the most valuable tools in Optimove. With the Campaign Builder, I can create campaigns for different segments with just a few clicks, and it also allows me to utilize multiple channels. Meanwhile, Mission Control makes it effortless to measure and export all running campaigns. In my opinion, these tools significantly enhance productivity. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
The new drag and drop Dashboard is not very user-friendly. Perhaps a different type of dashboard with more comprehensive reports would be highly useful. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Its robust tools help in segmenting and targeting customers effectively, automating marketing campaigns, and optimizing customer experiences. This benefits me by streamlining my marketing/crm efforts, enhancing customer satisfaction. Review collected by and hosted on G2.com.
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Great Results Once Fully Integrated
What do you like best about Optimove?
What I like best is having direct access to a vast amount of data without needing to rely on our BI softwar...
What I like best is having direct access to a vast amount of data without needing to rely on our BI softwar...
What do you like best about Optimove?
What I like best is having direct access to a vast amount of data without needing to rely on our BI software or colleagues for support, which can be time-consuming. It saves me a lot of time and streamlines my workflow. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
The integration process was quite lengthy, and we encountered some initial teething problems. However, now that everything is up and running, there’s very little I dislike about the platform. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove has significantly enhanced our new user journey through automation. The platform’s analytics and segment-building capabilities have saved me considerable time, and the improved personalization of our emails has led to better engagement and more targeted campaigns. Review collected by and hosted on G2.com.
What I like best is having direct access to a vast amount of data without needing to rely on our BI software or colleagues for support, which can be time-consuming. It saves me a lot of time and streamlines my workflow. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
The integration process was quite lengthy, and we encountered some initial teething problems. However, now that everything is up and running, there’s very little I dislike about the platform. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove has significantly enhanced our new user journey through automation. The platform’s analytics and segment-building capabilities have saved me considerable time, and the improved personalization of our emails has led to better engagement and more targeted campaigns. Review collected by and hosted on G2.com.
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Excellent Platform
What do you like best about Optimove?
I like how Optimove has literally thought of everything when it comes to marketing, be it if it is about th...
I like how Optimove has literally thought of everything when it comes to marketing, be it if it is about th...
What do you like best about Optimove?
I like how Optimove has literally thought of everything when it comes to marketing, be it if it is about the emails or the data, there is an option for everything and a chance to learn with all the courses available. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
As this is my first experience with optimove I have yet to find something I don’t really like. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove will benefit us in creating a more client journey specific experience and to not remain as manual as we are at the moment. The analytics will also help us have further information and test what works and what doesn’t so we will have the information for future campgains. Review collected by and hosted on G2.com.
I like how Optimove has literally thought of everything when it comes to marketing, be it if it is about the emails or the data, there is an option for everything and a chance to learn with all the courses available. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
As this is my first experience with optimove I have yet to find something I don’t really like. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove will benefit us in creating a more client journey specific experience and to not remain as manual as we are at the moment. The analytics will also help us have further information and test what works and what doesn’t so we will have the information for future campgains. Review collected by and hosted on G2.com.
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Personalized Offers = Greater Conve...
Overall:
You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers ...
You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers ...
Overall:
You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.
Pros:
With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.
Cons:
I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.
You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.
Pros:
With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.
Cons:
I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.
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Optimove campaign management
Overall:
Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help ...
Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help ...
Overall:
Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need.
Pros:
Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling.
Cons:
Make the reporting / exporting data more simpler.
Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need.
Pros:
Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling.
Cons:
Make the reporting / exporting data more simpler.
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Read less
Expertly Reaching Customers & O...
What do you like best about Optimove?
Optimove is extremely easy to use for both campaign creation and reporting purposes. The amount of informat...
Optimove is extremely easy to use for both campaign creation and reporting purposes. The amount of informat...
What do you like best about Optimove?
Optimove is extremely easy to use for both campaign creation and reporting purposes. The amount of information we can both send out and receive make Optimove a platform that we use everyday, multiple times a day. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
I use Optimove everyday but occasionally, (and this is to no dault of optimobe but rather the provider) the info presented can be off due to errors in the integration. However, often it is able to be fixed. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove solves the main marketing-to-customer outreach method for our business. It provides an easy and reliable avenue to plan, execute, and track direct customer marketing efforts and the uplift we see as a direct result. Being able to use one platform for so many insights and campaign execution efforts is vital to the efficiency and effectiveness of our business and the business’ marketing efforts. Review collected by and hosted on G2.com.
Optimove is extremely easy to use for both campaign creation and reporting purposes. The amount of information we can both send out and receive make Optimove a platform that we use everyday, multiple times a day. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
I use Optimove everyday but occasionally, (and this is to no dault of optimobe but rather the provider) the info presented can be off due to errors in the integration. However, often it is able to be fixed. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove solves the main marketing-to-customer outreach method for our business. It provides an easy and reliable avenue to plan, execute, and track direct customer marketing efforts and the uplift we see as a direct result. Being able to use one platform for so many insights and campaign execution efforts is vital to the efficiency and effectiveness of our business and the business’ marketing efforts. Review collected by and hosted on G2.com.
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Really good for conversions
Overall:
Overall pretty decent. Worth investing the time into it.
Pros:
The activity triggers are a really great feature. A great marke...
Overall pretty decent. Worth investing the time into it.
Pros:
The activity triggers are a really great feature. A great marke...
Overall:
Overall pretty decent. Worth investing the time into it.
Pros:
The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.
Cons:
Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.
Overall pretty decent. Worth investing the time into it.
Pros:
The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.
Cons:
Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.
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Overall
Optimove offers an impressive array of features for CRM and marketing automation, making it a valuable tool for personalizing customer interactions. It stands out for its advanced segmentation, intuitive interface, and responsive customer support. You should be ready to invest time in learning the platform, as the steep learning curve can be challenging initially. While it excels in predictive analytics, some areas like reporting customization and real-time capabilities require improvement. Overall, if you’re focused on leveraging data for customer engagement and marketing optimization, the platform’s benefits may outweigh the initial hurdles. The overall sentiment leans positive, especially for those willing to tackle the learning curve.
Optimove pricing
Optimove’s Customer-Led Marketing Platform offers three main product packages: Build, Grow, and Scale. Pricing is determined based on the number of monthly active customers you have, such as purchasers, users, players, or traders. The costs for add-on products are usage-based, for instance, email sending volume for OptiMail. The platform does not charge more for larger data volumes or additional platform users. Additionally, implementation support incurs an additional fee. Detailed pricing is provided upon request through a demo application.
| Build | Grow | Scale | |
|---|---|---|---|
| Price | Talk to Us | Talk to Us | Talk to Us |
| Customer Attributes | Up to 150 | Up to 300 | Unlimited* |
| Marketing Channels | Up to 3 | Up to 5 | Unlimited |
| Weekly Campaigns | Up to 55 | Up to 160 | Unlimited |
| Optimization | – | Optimization Bot | Self-Optimizing Campaigns & Journeys |
User reviews
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Optimove FAQ
How is Optimove Pricing determined?
Optimove’s pricing depends on the number of monthly active customers you have. It includes a Customer Data Platform, Multichannel Marketing Hub, and AI Orchestration Engine, with add-ons like OptiMail priced on usage.
Can you upgrade between Optimove's Product Packages?
Yes, users can upgrade between Optimove’s product packages: Grow, Build, and Scale. Upgrades to more sophisticated packages and added features are possible.
Does Optimove charge extra for additional data?
No, having more data doesn’t increase costs. Pricing is based on monthly active customers, and scaling with more customers can reduce costs per customer.
How can you receive a quote for Optimove pricing?
A quote for Optimove pricing can be obtained by submitting a demo request through their website.
Are there limits on customer attributes that you can store in Optimove?
Yes, there might be limits depending on your package. Larger databases are supported under the Scale package with more attributes accessible.
Is there an implementation fee when starting with Optimove?
Yes, there is an implementation fee included to provide local support during your implementation, ensuring fast and quality onboarding.
Can smaller companies work with Optimove?
Yes, Optimove serves businesses of all sizes. Smaller companies can begin with suitable packages tailored to their needs.
How is pricing for Optimove's Strategic Services structured?
Strategic services pricing offers two structures: hourly for recurring use or project-based for specific projects.
How can you contact an Optimove sales representative?
You can connect with a sales representative by submitting a demo request on Optimove’s website.
What determines the cost of Optimove add-ons?
Add-ons are priced based on how much they are used. For instance, the cost for OptiMail depends on the email volume that users send.
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About the author
M. Kooiker
As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.