The AI Reports

Optimove

What is Optimove?

Optimove is a customer-led marketing platform that integrates AI to help you create and manage personalized multichannel campaigns. With this tool, you can leverage customer data to drive personalized marketing efforts, enhancing customer loyalty and lifetime value. Optimove’s capabilities extend across various digital channels, offering a holistic approach to customer engagement.

The platform includes features such as real-time customer data platforms, AI-driven campaign orchestration, and predictive analytics to optimize your marketing strategies. Designed for scalability, Optimove supports businesses from retail to gaming and beyond, allowing you to make data-driven decisions effortlessly.

With Optimove, you gain access to detailed customer insights, automated campaign optimization, and robust integration options, ensuring that your marketing efforts reach the right audience at the right time.

M. Kooiker

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Optimove use cases

  1. If you are a marketer looking to optimize personalized multichannel campaigns.
  2. If your marketing team aims to increase customer lifetime value through data-driven insights.
  3. If you are a CRM manager focused on customer retention and engagement.
  4. If your business needs to integrate customer data across various digital channels.
  5. If you desire predictive analytics to enhance your marketing strategies.

Optimove functionalities

  • AI Optimization: Enhances campaign efficiency.
  • Real-Time CDP: Centralizes customer data.
  • Predictive Analytics: Offers insights for better decisions.
  • Multichannel Decisioning: Manages customer interactions across channels.

Optimove review summary

4.4

Based on 168 reviews online

Pros

Optimove is highly favored for its powerful CRM capabilities, advanced customer segmentation, personalization, and ease of use. Users appreciate its robust analytics, campaign automation, and exceptional customer support.

Cons

While highly functional, Optimove has a few criticisms. Users mention a steep learning curve for beginners, occasional complexity in the interface, and the need for more streamlined data updates and export processes.

Advanced Segmentation

Optimove excels in customer segmentation, enabling highly targeted and personalized campaigns that improve engagement and retention.

Learning Curve

New users may find Optimove's extensive features and customization options overwhelming at first.

The feature that has truly impressed me is its ability to provide a high level of personalization in our marketing campaigns. Thanks to the detailed analysis of the Customer Base, Optimove has allowed us to create highly specific segments.
The extensive features and customization options can be overwhelming for beginners.

Ease of Use

Many users find Optimove's interface user-friendly and intuitive, making campaign creation and data analysis straightforward.

Complexity in Interface

Some users find the interface complex and not very user-friendly initially.

Optimove has a great user friendly interface and is easy to learn.
Initially, coming from another marketing automation system, I found the interface a bit complex to use.

Exceptional Customer Support

Optimove's customer support team receives high praise for their prompt, professional, and helpful responses.

Data Updates and Exporting

There are mentions of delays in data updates and the need for more streamlined data export processes.

Customer support has been truly professional and efficient.
The one thing that could use some improvement is ensuring that the data is updated in a timely matter each day.

Campaign Automation

The tool's ability to automate marketing campaigns saves time and enhances productivity.

System Performance

Occasionally, the system may experience slower performance with large amounts of data, leading to loading issues.

Optimove allows us to automate most of our campaign processes, saving us a lot of time-consuming work.
Some pages can sometimes take a while to load if you have many campaigns running/a lot of data.

Analytical Capabilities

Optimove offers a range of analytics tools, KPIs, and dashboards, helping businesses gain insights and improve strategies.

Missing Features

Some users express the need for additional features, such as real-time data reporting and gamification capabilities.

The many data dashboards available also make campaign and customer journey analysis a breeze.
It would be helpful to be able to use real-time data for reporting purposes.

Pros

Optimove is highly favored for its powerful CRM capabilities, advanced customer segmentation, personalization, and ease of use. Users appreciate its robust analytics, campaign automation, and exceptional customer support.

Advanced Segmentation

Optimove excels in customer segmentation, enabling highly targeted and personalized campaigns that improve engagement and retention.

The feature that has truly impressed me is its ability to provide a high level of personalization in our marketing campaigns. Thanks to the detailed analysis of the Customer Base, Optimove has allowed us to create highly specific segments.

Ease of Use

Many users find Optimove's interface user-friendly and intuitive, making campaign creation and data analysis straightforward.

Optimove has a great user friendly interface and is easy to learn.

Exceptional Customer Support

Optimove's customer support team receives high praise for their prompt, professional, and helpful responses.

Customer support has been truly professional and efficient.

Campaign Automation

The tool's ability to automate marketing campaigns saves time and enhances productivity.

Optimove allows us to automate most of our campaign processes, saving us a lot of time-consuming work.

Analytical Capabilities

Optimove offers a range of analytics tools, KPIs, and dashboards, helping businesses gain insights and improve strategies.

The many data dashboards available also make campaign and customer journey analysis a breeze.

Cons

While highly functional, Optimove has a few criticisms. Users mention a steep learning curve for beginners, occasional complexity in the interface, and the need for more streamlined data updates and export processes.

Learning Curve

New users may find Optimove's extensive features and customization options overwhelming at first.

The extensive features and customization options can be overwhelming for beginners.

Complexity in Interface

Some users find the interface complex and not very user-friendly initially.

Initially, coming from another marketing automation system, I found the interface a bit complex to use.

Data Updates and Exporting

There are mentions of delays in data updates and the need for more streamlined data export processes.

The one thing that could use some improvement is ensuring that the data is updated in a timely matter each day.

System Performance

Occasionally, the system may experience slower performance with large amounts of data, leading to loading issues.

Some pages can sometimes take a while to load if you have many campaigns running/a lot of data.

Missing Features

Some users express the need for additional features, such as real-time data reporting and gamification capabilities.

It would be helpful to be able to use real-time data for reporting purposes.

Optimove user reviews

06/02/2024
G2
My experience with Optimove has gre...
What do you like best about Optimove?
The Campaign Builder and Mission Control are the most valuable tools in Optimove. With the Campaign Builder...
What do you like best about Optimove?
The Campaign Builder and Mission Control are the most valuable tools in Optimove. With the Campaign Builder, I can create campaigns for different segments with just a few clicks, and it also allows me to utilize multiple channels. Meanwhile, Mission Control makes it effortless to measure and export all running campaigns. In my opinion, these tools significantly enhance productivity. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
The new drag and drop Dashboard is not very user-friendly. Perhaps a different type of dashboard with more comprehensive reports would be highly useful. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Its robust tools help in segmenting and targeting customers effectively, automating marketing campaigns, and optimizing customer experiences. This benefits me by streamlining my marketing/crm efforts, enhancing customer satisfaction. Review collected by and hosted on G2.com.
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31/07/2023
G2
Exceptional personalization and pro...
What do you like best about Optimove?
Optimove is a top-notch marketing automation service that has far exceeded my expectations. The feature tha...
What do you like best about Optimove?
Optimove is a top-notch marketing automation service that has far exceeded my expectations. The feature that has truly impressed me is its ability to provide a high level of personalization in our marketing campaigns. Thanks to the detailed analysis of the Customer Base, Optimove has allowed us to create highly specific segments and tailor our communications and promotions more effectively, significantly improving the overall effectiveness of our campaigns. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
Although I am truly satisfied with the service provided by Optimove, initially, coming from another marketing automation system, I found the interface a bit complex to use. However, the support team and CMS Ilaria (formerly Inés) have always been available. The customer support has been truly professional and efficient, and I am grateful to have a dedicated team that responds promptly to my questions and any technical support requests. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove has been the perfect solution to address our marketing challenges and has provided us with remarkable results. In the past, understanding our customers’ behavior and consequently personalizing our campaigns were much more laborious. Thanks to the implementation of Optimove, we have achieved advanced segmentation, offering more relevant content and offers to each customer group. This has significantly improved our retention strategy, reducing churn, and increasing the lifetime value of our customers. Review collected by and hosted on G2.com.
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08/11/2023
G2
Optimove is improving how we connec...
What do you like best about Optimove?
Optimove is a game-changer for A Sure Win, providing a powerful CRM system that enhances customer engagemen...
What do you like best about Optimove?
Optimove is a game-changer for A Sure Win, providing a powerful CRM system that enhances customer engagement. Its innovative features and personalized approach are helping our businesses build lasting relationships with their customers, driving growth and maximizing our ROI. A must-have tool for any betting company looking to stay ahead in a competitive market. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
While Optimove CRM offers many benefits, some users may find the learning curve to be a bit steep. The extensive features and customization options can be overwhelming for beginners, requiring time and effort to fully understand and utilize the platform effectively. However, Optomove gives you a support team that helps with proper training, this initial challenge can be overcome, allowing users to fully leverage the system’s capabilities. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove CRM solves the problem of managing and optimizing our customer relationships and marketing efforts. It benefits our business by providing the best data analytics and insights to understand customers better, automating marketing processes for efficiency, and improving customer retention and loyalty through personalized and targeted communication. Overall, Optimove helps us streamline our marketing strategies, enhance customer engagement, and drive long-term growth. Review collected by and hosted on G2.com.
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26/03/2018
Personalized Offers = Greater Conve...
Overall:
You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers ...
Overall:
You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.
Pros:
With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.
Cons:
I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.
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12/07/2024
G2
Excellent Platform
What do you like best about Optimove?
I like how Optimove has literally thought of everything when it comes to marketing, be it if it is about th...
What do you like best about Optimove?
I like how Optimove has literally thought of everything when it comes to marketing, be it if it is about the emails or the data, there is an option for everything and a chance to learn with all the courses available. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
As this is my first experience with optimove I have yet to find something I don’t really like. Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
Optimove will benefit us in creating a more client journey specific experience and to not remain as manual as we are at the moment. The analytics will also help us have further information and test what works and what doesn’t so we will have the information for future campgains. Review collected by and hosted on G2.com.
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26/03/2024
G2
Data-driven magic, an industry-defi...
What do you like best about Optimove?
Ease of use, streamlining of many CRM tasks, many touchpoints and active participation of our CSM, overall ...
What do you like best about Optimove?
Ease of use, streamlining of many CRM tasks, many touchpoints and active participation of our CSM, overall range of functionality, stability & reliability, opportunities to develop content/campaign quality alongside allowing CRM Managers to grow and develop.
Continuous development of features and ever-growing flexibility, interactivity, and analysis capabilities. Review collected by and hosted on G2.com.
What do you dislike about Optimove?
Due to covering many industries (and our own limitations), some features and resources are dedicated to actions which we can’t take (i.e. we can’t actually use some features). Review collected by and hosted on G2.com.
What problems is Optimove solving and how is that benefiting you?
More efficient and much better targeted communications, alongside better tracking and significant improvements to analytical capabilities.
The ability to view all marketing content across many dimensions.
One of very few “pure” CRM tools, the Migration Explorer, provides unique insights into a tailored customer lifecycle model. Review collected by and hosted on G2.com.
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26/11/2019
Really good for conversions
Overall:
Overall pretty decent. Worth investing the time into it.
Pros:
The activity triggers are a really great feature. A great marke...
Overall:
Overall pretty decent. Worth investing the time into it.
Pros:
The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.
Cons:
Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.
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20/11/2021
Optimove campaign management
Overall:
Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help ...
Overall:
Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need.
Pros:
Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling.
Cons:
Make the reporting / exporting data more simpler.
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Overall

Optimove stands out as a powerful CRM and marketing automation tool, highly praised for its advanced customer segmentation, user-friendly interface, and exceptional customer support. Its ability to automate campaigns and provide robust analytical tools significantly enhances marketing efforts. However, you should be ready for a learning curve initially, especially if you are new to such extensive features. Occasionally, you might experience delays in data updates and find some aspects of the interface complex. Despite these drawbacks, the overall sentiment towards Optimove is positive, making it a compelling option for businesses aiming to improve customer engagement and retention.

Optimove pricing

The Optimove service offers pricing for different plans that cater to varying business needs and sizes. Here is a breakdown of the key features for each available plan:

Build Grow Scale
Price Talk to Us Talk to Us Talk to Us
Customer Attributes Up to 150 Up to 300 Unlimited
Marketing Channels Up to 3 Up to 5 Unlimited
Weekly Campaigns Up to 55 Up to 160 Unlimited
Special Features Stream (Journey) Builder Optimization Bot Self-Optimizing Campaigns & Journeys

User reviews

There are no reviews yet. Be the first one to write one.

Optimove FAQ

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About the author

Picture of M. Kooiker

M. Kooiker

As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.