The AI Reports

Brand24

What is Brand24?

Brand24 is a tool designed for tracking and analyzing online mentions of brands across various platforms, including social media, news, blogs, and forums.

It offers features like sentiment analysis, influencer scoring, and real-time alerts, making it suitable for businesses monitoring their online presence.

The service integrates with systems such as Slack, providing streamlined communication and collaborative response to brand mentions.

Brand24 use cases

  1. An agency tracking brand mentions for reputation management.
  2. A marketer measuring campaign effectiveness through hashtag analysis.
  3. A business owner gathering consumer feedback across various online platforms.
  4. An executive receiving instant alerts on brand-relevant online discussions.

Brand24 functionalities

  • Real-time Alerts: Notifications for new mentions.
  • Sentiment Analysis: Sort mentions by emotions.
  • Influencer Scoring: Identify influential profiles.
  • Integration: Connect with Slack for updates.

Pros and Cons

Pros

  • Comprehensive platform for tracking and analytics.
  • Insightful AI-powered features for data analysis.
  • User-friendly interface with efficient data visualization.
  • Customizable alerts and reports enhance monitoring effectiveness.

Cons

  • Limited keywords in lower-tier plans.
  • Potential information overload without proper filtering.
  • Advanced features may require a learning curve.

Brand24 pricing

FeatureIndividualTeamProEnterprise
Monthly Price (first 3 months)$49.50$89.50$124.50$249.50
Monthly Price (after 3 months)$99$179$249$499
Keywords371225
Mentions / Mo2K5K25K100K
Users1UnlimitedUnlimitedUnlimited

Brand24 reviews

3.8

Based on 159 reviews online

Brand24 is highly regarded for its detailed analytics, user-friendly interface, and responsive customer support. Users value the immediate alerts on brand mentions across different media, including social media, blogs, and podcasts. This feature is noteworthy for its broader monitoring compared to what Google Alerts offers, enabling quicker customer engagement and reputation management.

On the downside, some users express concerns about the pricing structure of the service. They note that not all features are accessible at lower pricing tiers, and monitoring is limited by the number of keywords, which can be challenging for languages with complex grammar. The sentiment analysis tool and the range of monitored social networks also leave room for improvement, according to some feedback.

Despite these criticisms, the dominant sentiment about Brand24 is positive, with particular praise for its comprehensive monitoring capabilities, straightforward reporting, and exceptional customer support.

Overall, Brand24 is seen as a robust tool for brand monitoring, with its strengths in data collection, ease of use, and customer support outweighing complaints about pricing and feature restrictions. The consensus suggests that the service offers valuable insights and efficient monitoring, making it a favorable option for many businesses and individuals focused on brand management.

User reviews

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Brand24 FAQ

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4.7 (183)

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4.6 (15)

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4.3 (33)

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5 (2)

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4 (8)

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4 (1)

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3.8 (310)

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3.6 (12)

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3.7 (2844)

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3.5 (16)

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17

3.1 (20)

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About the author

M. Kooiker

M. Kooiker

As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.