The AI Reports

Brand24

What is Brand24?

Brand24 is a tool designed for tracking and analyzing online mentions of brands across various platforms, including social media, news, blogs, and forums.

It offers features like sentiment analysis, influencer scoring, and real-time alerts, making it suitable for businesses monitoring their online presence.

The service integrates with systems such as Slack, providing streamlined communication and collaborative response to brand mentions.

Brand24 use cases

  1. An agency tracking brand mentions for reputation management.
  2. A marketer measuring campaign effectiveness through hashtag analysis.
  3. A business owner gathering consumer feedback across various online platforms.
  4. An executive receiving instant alerts on brand-relevant online discussions.

Brand24 functionalities

  • Real-time Alerts: Notifications for new mentions.
  • Sentiment Analysis: Sort mentions by emotions.
  • Influencer Scoring: Identify influential profiles.
  • Integration: Connect with Slack for updates.

Pros and Cons

Pros

  • Comprehensive platform for tracking and analytics.
  • Insightful AI-powered features for data analysis.
  • User-friendly interface with efficient data visualization.
  • Customizable alerts and reports enhance monitoring effectiveness.

Cons

  • Limited keywords in lower-tier plans.
  • Potential information overload without proper filtering.
  • Advanced features may require a learning curve.

Brand24 pricing

FeatureIndividualTeamProEnterprise
Monthly Price (first 3 months)$49.50$89.50$124.50$249.50
Monthly Price (after 3 months)$99$179$249$499
Keywords371225
Mentions / Mo2K5K25K100K
Users1UnlimitedUnlimitedUnlimited

Brand24 reviews

4

Based on 158 reviews online

Brand24 receives high praise for its efficient analytics and exceptional customer support, with many appreciating its real-time notifications for brand mentions on social media and the broader web. The applause is especially loud for the tool’s ability to streamline monitoring efforts across various companies.

However, the service’s pricing structure and keyword limitations have raised concerns, particularly for tracking brands in languages that inflect greatly. These limitations may hamper the tool’s appeal for certain users.

Not all reviews are glowing—a handful of users report frustration with the data provided, or lack thereof, suggesting the platform may be better suited for larger entities with broader online footprints. Some feel overwhelmed by the functionalities and believe the tool promises more than it can deliver for their small brands.

Overall, Brand24 comes across as a robust tool for social monitoring and analytics, particularly for those seeking detailed oversight of their online presence, but it may fall short for users expecting more guidance or those with intricate keyword needs.

User reviews

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Brand24 FAQ

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About the author

M. Kooiker

M. Kooiker

As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.