The AI Reports

Brand24

What is Brand24?

Brand24 helps you monitor your online presence across various platforms. With it, you can track mentions of your brand in real-time from social media, blogs, forums, news sites, and more. The tool offers advanced features such as sentiment analysis, AI-powered language detection, and detailed reports on reach and engagement metrics, helping you make informed business decisions.

M. Kooiker

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Brand24 use cases

  1. If you are a PR professional that needs to measure brand reputation and track mentions
  2. If you are a marketer looking to analyze hashtag performance and engagement statistics
  3. If you manage customer feedback and require real-time insights from social media
  4. If you are a small business owner wanting to stay competitive by analyzing competitor mentions
  5. If you operate in e-commerce and aim to monitor customer sentiments and online reviews

Brand24 functionalities

  • Monitor mentions: Track 25 million online sources.
  • Analyze sentiment: Segment mentions by sentiment.
  • Create reports: Measure and report PR coverage.
  • Track reach: Evaluate reach and engagement metrics.

Brand24 review summary

4.7

Based on 482 reviews online

Pros

Brand24 receives high praise for its easy setup, intuitive dashboard, comprehensive data, and exceptional customer support. Users appreciate its robust social media monitoring, detailed reports, real-time alerts, and competitive pricing. They also value the tool’s ability to track mentions, analyze sentiment, and find influencers.

Cons

Reviewers mention a few areas for improvement with Brand24, including occasional performance issues, limitations in tracking specific data, and the complexity of learning some features. There are also comments on the high cost for small businesses and the need for more integrations.

Comprehensive Monitoring Features

Brand24 offers extensive social media monitoring capabilities, helping users track brand mentions, analyze sentiment, and gather actionable insights from various platforms.

Performance and Data Delays

Some reviews note occasional sluggishness and delays in data updates, which can affect the user experience.

It's like 10 tools in 1, and helps me with: - competitors monitoring - brand awareness monitoring - gathering customers' insights and needs - finding influencers - finding opportunities for backlinks - staying up to date with recent events in my sector.
Occasionally, when deleting mentions, the software takes some time to update and provide an accurate count of mentions. Furthermore, there have been instances where the software's performance has been a bit sluggish.

Easy Setup and User-Friendly Interface

The tool's setup process is straightforward, and the dashboard is intuitive, making it easy to customize monitoring preferences and gain insights quickly.

High Cost for Small Businesses

Feedback suggests that while Brand24 is competitively priced, it may still be costly for small-scale businesses or individuals.

It's super easy to set up and the dashboard is very intuitive - this is so important to me because, in order to use it as effectively as possible, I need to be very comfortable using it.
The application is quite costly, it is not affordable for a small-scale business or for personal use.

Real-Time Alerts and Notifications

Real-time tracking and notifications help users stay on top of brand mentions, allowing them to respond promptly to any discussions about their brand.

Learning Curve and Complexity

Some users find the tool's features complex to learn and suggest the need for more accessible tutorials and support materials.

I use Brand24 from about a year. It's perfect for search who talk about me or my brand online. It gaves me real time alerts (at website, in mobile app and at Slack channel) when someone mentions me or my blog (including even links).
It can be a bit complicated if you have never used it before - but onboarding process is great, customer support is really well-maintained and also there are many extra materials such as webinars and knowledge base to clarify some things for you.

Excellent Customer Support

Brand24's customer support is frequently highlighted for its responsiveness and helpfulness, assisting users in getting the most out of the platform.

Mobile App Limitations

There is consistent feedback about the mobile app not being as user-friendly or comprehensive as the desktop version.

Customer support is impressive, so I can easily onboard myself and the team.
The mobile application is not as easy to use as the desktop application.

Affordable and Competitively Priced

Many users find Brand24 cost-effective compared to other similar tools, making it a preferred choice for budget-conscious organizations.

Need for More Integrations

Several reviews mention the desire for additional integrations to enhance the tool’s functionality.

The cost of what was provided was so much better than I expected. Most PR monitoring tools are super expensive and don't deliver. For a start-up, Brand24 is exactly what we wanted.
Sometimes, I can't keep up with the new updates. They could have more integrations.

Pros

Brand24 receives high praise for its easy setup, intuitive dashboard, comprehensive data, and exceptional customer support. Users appreciate its robust social media monitoring, detailed reports, real-time alerts, and competitive pricing. They also value the tool’s ability to track mentions, analyze sentiment, and find influencers.

Comprehensive Monitoring Features

Brand24 offers extensive social media monitoring capabilities, helping users track brand mentions, analyze sentiment, and gather actionable insights from various platforms.

It's like 10 tools in 1, and helps me with: - competitors monitoring - brand awareness monitoring - gathering customers' insights and needs - finding influencers - finding opportunities for backlinks - staying up to date with recent events in my sector.

Easy Setup and User-Friendly Interface

The tool's setup process is straightforward, and the dashboard is intuitive, making it easy to customize monitoring preferences and gain insights quickly.

It's super easy to set up and the dashboard is very intuitive - this is so important to me because, in order to use it as effectively as possible, I need to be very comfortable using it.

Real-Time Alerts and Notifications

Real-time tracking and notifications help users stay on top of brand mentions, allowing them to respond promptly to any discussions about their brand.

I use Brand24 from about a year. It's perfect for search who talk about me or my brand online. It gaves me real time alerts (at website, in mobile app and at Slack channel) when someone mentions me or my blog (including even links).

Excellent Customer Support

Brand24's customer support is frequently highlighted for its responsiveness and helpfulness, assisting users in getting the most out of the platform.

Customer support is impressive, so I can easily onboard myself and the team.

Affordable and Competitively Priced

Many users find Brand24 cost-effective compared to other similar tools, making it a preferred choice for budget-conscious organizations.

The cost of what was provided was so much better than I expected. Most PR monitoring tools are super expensive and don't deliver. For a start-up, Brand24 is exactly what we wanted.

Cons

Reviewers mention a few areas for improvement with Brand24, including occasional performance issues, limitations in tracking specific data, and the complexity of learning some features. There are also comments on the high cost for small businesses and the need for more integrations.

Performance and Data Delays

Some reviews note occasional sluggishness and delays in data updates, which can affect the user experience.

Occasionally, when deleting mentions, the software takes some time to update and provide an accurate count of mentions. Furthermore, there have been instances where the software's performance has been a bit sluggish.

High Cost for Small Businesses

Feedback suggests that while Brand24 is competitively priced, it may still be costly for small-scale businesses or individuals.

The application is quite costly, it is not affordable for a small-scale business or for personal use.

Learning Curve and Complexity

Some users find the tool's features complex to learn and suggest the need for more accessible tutorials and support materials.

It can be a bit complicated if you have never used it before - but onboarding process is great, customer support is really well-maintained and also there are many extra materials such as webinars and knowledge base to clarify some things for you.

Mobile App Limitations

There is consistent feedback about the mobile app not being as user-friendly or comprehensive as the desktop version.

The mobile application is not as easy to use as the desktop application.

Need for More Integrations

Several reviews mention the desire for additional integrations to enhance the tool’s functionality.

Sometimes, I can't keep up with the new updates. They could have more integrations.

Brand24 user reviews

19/01/2024
G2
Best tool for mentions monitoring a...
What do you like best about Brand24?
It's like 10 tools in 1, and helps me with:
- competitors monitoring
- brand awareness monitoring<...
What do you like best about Brand24?
It’s like 10 tools in 1, and helps me with:
– competitors monitoring
– brand awareness monitoring
– gathering customers’ insights and needs
– finding influencers
– finding opportunities for backlinks
– staying up to date with recent events in my sector.
And it has an awesome and helpful team:) Review collected by and hosted on G2.com.
What do you dislike about Brand24?
Nothing to dislike. The tool could communicate its limits and sources more clearly. Otherwise, it’s perfect. Review collected by and hosted on G2.com.
What problems is Brand24 solving and how is that benefiting you?
– competitors monitoring
– brand awareness monitoring
– gathering customers’ insights and needs
– finding influencers
– finding opportunities for backlinks
– staying up to date with recent events in my sector. Review collected by and hosted on G2.com.
Read more
Read less
18/06/2019
G2
A must have tool for businesses of ...
What do you like best about Brand24?
It's super easy to set up and the dashboard is very intuitive - this is so important to me because, in order...
What do you like best about Brand24?
It’s super easy to set up and the dashboard is very intuitive – this is so important to me because, in order to use it as effectively as possible, I need to be very comfortable using it.
And, of course, there’s all the data – and the tool generates a lot of quality data, from sentiment to demographics and influencers so there are so many different ways that you can use it. Review collected by and hosted on G2.com.
What do you dislike about Brand24?
To be honest, I can’t think of anything specific that I dislike about the tool right now. Review collected by and hosted on G2.com.
What problems is Brand24 solving and how is that benefiting you?
I use it in a multitude of ways, many of them on a regular basis, like monitoring my brand name and staying on top of any mentions (I get email notifications every day to track any new mention/articles published/etc.) and monitoring my social media and analytics. Occasionally, I also use it for market and audience research and to discover new influencers that I’d like to connect with. Review collected by and hosted on G2.com.
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04/07/2024
Know Your Unknowns
Overall:
Although I didn't have the budget for this tool, I convinced my team and manager quickly after showing the value. It is a very easy tool...
Overall:
Although I didn’t have the budget for this tool, I convinced my team and manager quickly after showing the value. It is a very easy tool, and customer support is always with you. I’m glad to know and understand what is going on in our market
Pros:
This is very straightforward for tracking mentions. The reporting capability is also effective, but the most important thing is Slack integration. After adjusting filters according to my needs, the team tracked all the mentions easily.
Cons:
The AI reporting system can be enhanced. I know it is new and it is okay for now, but it’d be exciting to see having “Brand24 Virtual Assistant”
Alternatives Considered:
Mention
and
Sprout
Reasons for Choosing Brand24:
The dashboard is very clean. Reporting is easy and comprehensive. The customer support is impressive, so I can easily onboard myself and the team.
Switched From:
Mention
Reasons for Switching to Brand24:
It becomes hard to manage and use the tool. It is also a bit more expensive than the provided value. I want to focus on what matters rather than spending too much time on all the details.
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02/07/2024
Great media and social monitoring, ...
Overall:
Overwhelmingly positive. Customer service is awesome, interface is great, and setup was super simple.
Pros:
The cost was perfe...
Overall:
Overwhelmingly positive. Customer service is awesome, interface is great, and setup was super simple.
Pros:
The cost was perfect for us — we were using a different product that we weren’t happy with and switching saved us a ton of money. The interface is also much more modern and easily filterable. I love the Slack integration.
Cons:
Servers are in the EU so some news sites in the US are blocked there. This has not been a huge problem but has caused us to miss only a couple media mentions.
Switched From:
Meltwater
Reasons for Switching to Brand24:
Cost and utilization, we couldn’t do the comparisons we wanted.
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02/07/2024
I Couldn't Imagine What I Would Mis...
Overall:
Brand24 has made it incredibly easy to track and respond to mentions, keeping me in the loop about everything. I couldn't imagine everyt...
Overall:
Brand24 has made it incredibly easy to track and respond to mentions, keeping me in the loop about everything. I couldn’t imagine everything I would be missing without it. Our clients are always looking to stay on top of every mention, everywhere, whether it’s on social media or on one of their customer’s blogs and Brand24 is how we get it done!
Pros:
I love that I don’t miss a single mention anymore!
Cons:
I wish that with the pro version, you could get access to multiple AI generated reports
Alternatives Considered:
CANVAS
Reasons for Choosing Brand24:
Brand24 fit our needs best and included everything we were looking for.
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31/07/2024
This tools really helps
Overall:
Brand24 helps us optimize our time spent with social listening. We don't have to collect mentions manually anymore. It also helps with o...
Overall:
Brand24 helps us optimize our time spent with social listening. We don’t have to collect mentions manually anymore. It also helps with organization. It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible. Amazing customer service (thanks Jacob) attention throughout my experience using this platform. Instructions are clear within the platform and its easy to set up and use.
Pros:
Help to manage brand performance around competitor the advance analysis helps to coverage all the reports.
Cons:
Nothing, please make a reminder for renewal process one week before this helps a lot to make another budgeting tools plan
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18/09/2018
Monitoring all the online mentions ...
Pros:
Firstly, what I love the most about this application is its social monitoring capabilities. If someone mentions me, across any social media...
Pros:
Firstly, what I love the most about this application is its social monitoring capabilities. If someone mentions me, across any social media, I can get to them right away and respond. Not just keeping a close watch on our brands and products, it has also helped us explore business possibilities, insights and improve conversion rates. I found the customer service to be extremely responsive and helpful. Brand24 is very user-friendly, easy to navigate and intuitive, you don’t need a lot of technical knowledge to be a pro at using it! We can compose immense and crisp reports about our brands using this application.I have had very good experience with their customer support team.
Cons:
The application is quite costly, it is not affordable for a small-scale business or for personal use. I found the mobile version too difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect. I hope they upgrade the sentiment recognition feature.
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14/05/2024
G2
The tool has a few things to upgrad...
What do you like best about Brand24?
Brand24 helps us optimize our time spent with social listening. We don't have to collect mentions manually a...
What do you like best about Brand24?
Brand24 helps us optimize our time spent with social listening. We don’t have to collect mentions manually anymore. It also helps with organization. It has some pretty cool features for filtering and configuring the projects so the mentions collected will be the most accurate possible.
It is easy to implement integrations and the customer support hasen’t let me down yet. Review collected by and hosted on G2.com.
What do you dislike about Brand24?
It stores collected mentions for only about a year, so if you aim to save historical data, Brand24 is not it. Review collected by and hosted on G2.com.
What problems is Brand24 solving and how is that benefiting you?
Brand24 is helping us understand how our own brand is performing online in terms of brand recognition in comparison to our competitors. Review collected by and hosted on G2.com.
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15/12/2023
G2
Accurate Share of Voice Measurement
What do you like best about Brand24?
Brand24 has proven to be an exceptional tool for precise keyword tracking, providing highly accurate mention...
What do you like best about Brand24?
Brand24 has proven to be an exceptional tool for precise keyword tracking, providing highly accurate mentions relevant to my specified keywords. Its standout feature is the ability to exclude specific keywords, ensuring focused and relevant results. Additionally, the capability to filter channels and collected mentions by keywords offers great flexibility and control over the data.
One of the most commendable aspects of Brand24 is its robust functionality for measuring Share of Voice. This feature has been instrumental in evaluating our brand’s presence and impact within the industry landscape. Review collected by and hosted on G2.com.
What do you dislike about Brand24?
However, there are a few drawbacks worth noting. Occasionally, when deleting mentions, the software takes some time to update and provide an accurate count of mentions. Furthermore, there have been instances where the software’s performance has been a bit sluggish. Review collected by and hosted on G2.com.
What problems is Brand24 solving and how is that benefiting you?
Overall, Brand24 stands out as a powerful tool for accurate keyword tracking and Share of Voice analysis. Despite a few minor issues, its functionalities greatly benefit businesses seeking precise insights into their online presence and brand visibility. Review collected by and hosted on G2.com.
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11/01/2024
G2
Intuitive platform with real-time d...
What do you like best about Brand24?
Brand24's user-friendly interface stands out as one of its major strengths. Navigating through the platform ...
What do you like best about Brand24?
Brand24’s user-friendly interface stands out as one of its major strengths. Navigating through the platform is intuitive, making it easy for users to set up and customize their monitoring preferences. The real-time tracking feature is impressive, providing up-to-the-minute insights into social media mentions and discussions.The sentiment analysis feature is another highlight. Brand24 accurately gauges the sentiment behind mentions, helping users understand the overall tone of conversations related to their brand. Review collected by and hosted on G2.com.
What do you dislike about Brand24?
Not many dislikes, just a suggestion – they could offer discounts more often! Review collected by and hosted on G2.com.
What problems is Brand24 solving and how is that benefiting you?
Measuring the effectiveness of marketing campaigns across various channels is a common challenge. Brand24 allows us to monitor the impact of marketing campaigns in real-time, providing insights into audience reactions and engagement. This data helps in refining and optimizing future campaigns. Review collected by and hosted on G2.com.
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Overall

Brand24 is highly praised for its comprehensive social media monitoring, easy setup, and excellent customer support. People appreciate its extensive features like real-time alerts, detailed reports, and sentiment analysis. It is particularly valued for its intuitive interface and affordability, making it a top choice for many organizations. However, be aware of some performance issues, the high cost for small businesses, and the learning curve for new users. The mobile app has limitations and the need for more integrations is noted. Overall, the positive sentiment outweighs the negatives, making Brand24 a robust option for social media monitoring.

Brand24 pricing

Brand24 offers multiple pricing plans to cater to different user needs, from individuals tracking small brands to enterprise-level businesses. Below is a breakdown of their pricing structure based on the provided information:

Individual Team Pro Enterprise
Monthly Price $149 $199 $299 $499
Monthly Price (Paid Annually) $119 $159 $239 $399
Keywords 3 7 12 25
Mentions / Month 2K 10K 40K 100K
Users 1 Unlimited Unlimited Unlimited
Update Frequency Every 12h Every hour Realtime Realtime
AI Features Basic AI features Basic AI features Advanced AI features Advanced AI features

User reviews

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About the author

M. Kooiker

M. Kooiker

As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.