The AI Reports

Brand24

What is Brand24?

Brand24 is a social listening tool that uses AI to monitor mentions and track brand performance online. It assists you in protecting your brand reputation by analyzing mentions across platforms like social media, news, blogs, and forums. With it, you can leverage AI solutions to gain valuable insights and improve brand awareness.

Its AI-powered sentiment analysis breaks down audience opinions into positive, negative, or neutral, allowing you to streamline reporting and automate data collection. Brand24 detects market trends and key discussions, refining your social strategy.

Benefit from personalized reports and custom alerts, allowing you to act promptly on critical mentions. Ideal for businesses seeking to enhance customer engagement and stay ahead in the digital arena.

M. Kooiker

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Brand24 use cases

  1. If you’re a marketing manager wanting to protect brand reputation and measure brand awareness effectively.
  2. If you’re a PR professional aiming to gather insights and benchmark your brand against competitors.
  3. If you’re a business owner looking for ways to automate social media reporting and track engagement.
  4. If you’re a social media strategist interested in monitoring real-time conversations and sentiment analysis.

Brand24 functionalities

  • Monitor brands: Discover insights from 25 million sources.
  • Analyze sentiment: Segment mentions by emotion tone.
  • Create reports: Measure and present PR coverage results.
  • Automate reporting: Share insights with your team seamlessly.

Brand24 review summary

4.8

Based on 488 reviews online

Pros

Brand24 stands out for its comprehensive social media monitoring and user-friendly interface. Many reviewers highlight its real-time tracking, excellent customer service, effective sentiment analysis, and reporting capabilities. The ease of setup and ability to stay updated with mentions across various platforms make it a valuable tool for online reputation management.

Cons

Some reviewers noted that Brand24 may have limitations in sentiment analysis accuracy and it can be costly, especially for smaller organizations. There are mentions about occasional lags in performance and the need for more integrations or data sources.

Comprehensive Monitoring

Brand24 provides extensive coverage of brand mentions across social media, podcasts, and blogs, allowing businesses to stay updated on discussions relevant to their brand.

Sentiment Analysis Accuracy

The sentiment analysis feature sometimes misinterprets emotions or context, leading to inaccuracies.

The best feature of this software is being notified when your brand is mentioned on social media. Not only that but they monitor podcasts and blogs.
I think the algorithms that determine the type of social media entry (positive, negative, or neutral) needs to be reviewed to ensure a higher level of accuracy.

User-Friendly Interface

The tool is easy to navigate and set up, offering a straightforward experience for brand monitoring.

Cost Issues

The service can be expensive, potentially limiting its accessibility for smaller organizations.

Brand24's user-friendly interface stands out as one of its major strengths. Navigating through the platform is intuitive.
I feel that small organizations cannot afford to buy this tool as it is expensive other than this it has excellent features.

Excellent Customer Support

Brand24 is known for its responsive and helpful customer service, ensuring users get the most out of the platform.

Limited Data and Integrations

The tool may miss mentions from some platforms or lack certain integrations, affecting its coverage comprehensiveness.

Amazing customer service attention throughout my experience using this platform.
Limited data sources: Although Brand24 monitors various online sources, it may not cover every single platform or website.

Real-Time Insights

Brand24 provides real-time updates and alerts, helping users to stay informed and respond promptly to online mentions.

Performance Sluggishness

There are occasional performance issues, such as lags when updating data.

Real-time monitoring: Brand24 allows me to track mentions of my brand, products, or services across social media, blogs, forums, and other online sources in real-time.
Occasionally, when deleting mentions, the software takes some time to update and provide an accurate count of mentions.

Data Export and Reporting

The tool offers robust exporting and reporting capabilities that aid in creating comprehensive overviews of online presence and campaign performance.

I appreciate most about Brand24 is data exporting. This feature enables me to create highly polished reports for meetings.

Pros

Brand24 stands out for its comprehensive social media monitoring and user-friendly interface. Many reviewers highlight its real-time tracking, excellent customer service, effective sentiment analysis, and reporting capabilities. The ease of setup and ability to stay updated with mentions across various platforms make it a valuable tool for online reputation management.

Comprehensive Monitoring

Brand24 provides extensive coverage of brand mentions across social media, podcasts, and blogs, allowing businesses to stay updated on discussions relevant to their brand.

The best feature of this software is being notified when your brand is mentioned on social media. Not only that but they monitor podcasts and blogs.

User-Friendly Interface

The tool is easy to navigate and set up, offering a straightforward experience for brand monitoring.

Brand24's user-friendly interface stands out as one of its major strengths. Navigating through the platform is intuitive.

Excellent Customer Support

Brand24 is known for its responsive and helpful customer service, ensuring users get the most out of the platform.

Amazing customer service attention throughout my experience using this platform.

Real-Time Insights

Brand24 provides real-time updates and alerts, helping users to stay informed and respond promptly to online mentions.

Real-time monitoring: Brand24 allows me to track mentions of my brand, products, or services across social media, blogs, forums, and other online sources in real-time.

Data Export and Reporting

The tool offers robust exporting and reporting capabilities that aid in creating comprehensive overviews of online presence and campaign performance.

I appreciate most about Brand24 is data exporting. This feature enables me to create highly polished reports for meetings.

Cons

Some reviewers noted that Brand24 may have limitations in sentiment analysis accuracy and it can be costly, especially for smaller organizations. There are mentions about occasional lags in performance and the need for more integrations or data sources.

Sentiment Analysis Accuracy

The sentiment analysis feature sometimes misinterprets emotions or context, leading to inaccuracies.

I think the algorithms that determine the type of social media entry (positive, negative, or neutral) needs to be reviewed to ensure a higher level of accuracy.

Cost Issues

The service can be expensive, potentially limiting its accessibility for smaller organizations.

I feel that small organizations cannot afford to buy this tool as it is expensive other than this it has excellent features.

Limited Data and Integrations

The tool may miss mentions from some platforms or lack certain integrations, affecting its coverage comprehensiveness.

Limited data sources: Although Brand24 monitors various online sources, it may not cover every single platform or website.

Performance Sluggishness

There are occasional performance issues, such as lags when updating data.

Occasionally, when deleting mentions, the software takes some time to update and provide an accurate count of mentions.

Brand24 user reviews

20/09/2021
Great Social Media and Internet Mon...
What do you like best about Brand24?
Where do I start? The range of monitoring - it never seems to miss a mention. The speed - intraday and summa...
What do you like best about Brand24?
Where do I start? The range of monitoring – it never seems to miss a mention. The speed – intraday and summary reports. The responsiveness of the support team. The ease of use…. Review collected by and hosted on G2.com.
What do you dislike about Brand24?
I just spent 30 seconds thinking – nothing comes to mind. Review collected by and hosted on G2.com.
What problems is Brand24 solving and how is that benefiting you?
We use it for monitoring any mentions of our neighborhood here in Sao Paulo, and it helps us understand how it’s being enjoyed and gives us a heads up on things. Review collected by and hosted on G2.com.
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18/08/2022
"Brand24 is a Brilliant Tool"
Overall:
Brand24 is one of the best decisions we have made to help in our monitoring of the emotionally charge...
“Brand24 is a Brilliant Tool”
Overall:
Brand24 is one of the best decisions we have made to help in our monitoring of the emotionally charged social media world. It has given us a leg up on providing the next leap in timely responsiveness and support for our customers while using less resources to accomplish it.
Pros:
With Brand24 it’s easy-peasy to pop onto the laptop and peruse through the social media activity for our company, and as well as for peeking in on our competitors. With this wonderful tool we were able to catch a branding concern and stop the improper use of our company name on a product we certainly do not make or endorse.
Cons:
I think the algorithms that determine the type of social media entry (positive, negative, or neutral) needs to be reviewed to ensure a higher level of accuracy.
Vendor Response
By Brand24 on August 22, 2022
Thank you Michael for your feedback. That’s a great use case!
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23/07/2020
"The best tool to monitor your presence online"
Pros:
- with Brand24 you can be up to date with all mentions of your company (or any other w...
“The best tool to monitor your presence online”
Pros:
– with Brand24 you can be up to date with all mentions of your company (or any other word or phrase) on the web; – It is crucial to react as soon as possible to everything that is written about your company on the Internet. This allows you to quickly solve your customers’ problems, calm down troublesome discussions, or even find great solutions for your business. All this is possible with Brand24; – apart from a great tool, Brand24 provides a lot of interesting use cases, which can be useful for developing your business; – UI and UX of their tool make using it pleasant and easy; – they often introduce updates, test various solutions to make the product as useful as possible for their users; – aside from that, they have a team of awesome people who are always at your service and are willing to support and help in any case.
Cons:
Literally, I didn’t find anything I couldn’t like
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06/05/2024
Brand24 features and functionality ...
What do you like best about Brand24?
We use it to examine our customers NPS based on thier social media. WHich we can Social Medeia Sentiment Sco...
What do you like best about Brand24?
We use it to examine our customers NPS based on thier social media. WHich we can Social Medeia Sentiment Score (SNSS) . Which when added to traditional Survey data, we get a much better view of brand perception. More accurate. Brand24 is outstanding for this. The best actually. This allows us to create successful brand campaigns that allow our customers to both increase NPS as well as their positive brand perception. It is easy to use, the data is an invaluable tool to helping our customer base. Review collected by and hosted on G2.com.
What do you dislike about Brand24?
We use this extensively, and issue it may have had are already resolved. Brand24 listens to client feedback positvely, which is refreshing in this day and age. Review collected by and hosted on G2.com.
What problems is Brand24 solving and how is that benefiting you?
Brand24 allows us to bridge the gap between NPS surveys done by our customers, and the sentiment that exists within social media. That gap can make all the difference in the world when designing a brand campaign to increase NPS and increase brand perception. Review collected by and hosted on G2.com.
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15/12/2023
Accurate Share of Voice Measurement
What do you like best about Brand24?
Brand24 has proven to be an exceptional tool for precise keyword tracking, providing highly accurate mention...
What do you like best about Brand24?
Brand24 has proven to be an exceptional tool for precise keyword tracking, providing highly accurate mentions relevant to my specified keywords. Its standout feature is the ability to exclude specific keywords, ensuring focused and relevant results. Additionally, the capability to filter channels and collected mentions by keywords offers great flexibility and control over the data.
One of the most commendable aspects of Brand24 is its robust functionality for measuring Share of Voice. This feature has been instrumental in evaluating our brand’s presence and impact within the industry landscape. Review collected by and hosted on G2.com.
What do you dislike about Brand24?
However, there are a few drawbacks worth noting. Occasionally, when deleting mentions, the software takes some time to update and provide an accurate count of mentions. Furthermore, there have been instances where the software’s performance has been a bit sluggish. Review collected by and hosted on G2.com.
What problems is Brand24 solving and how is that benefiting you?
Overall, Brand24 stands out as a powerful tool for accurate keyword tracking and Share of Voice analysis. Despite a few minor issues, its functionalities greatly benefit businesses seeking precise insights into their online presence and brand visibility. Review collected by and hosted on G2.com.
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11/01/2024
Intuitive platform with real-time d...
What do you like best about Brand24?
Brand24's user-friendly interface stands out as one of its major strengths. Navigating through the platform ...
What do you like best about Brand24?
Brand24’s user-friendly interface stands out as one of its major strengths. Navigating through the platform is intuitive, making it easy for users to set up and customize their monitoring preferences. The real-time tracking feature is impressive, providing up-to-the-minute insights into social media mentions and discussions.The sentiment analysis feature is another highlight. Brand24 accurately gauges the sentiment behind mentions, helping users understand the overall tone of conversations related to their brand. Review collected by and hosted on G2.com.
What do you dislike about Brand24?
Not many dislikes, just a suggestion – they could offer discounts more often! Review collected by and hosted on G2.com.
What problems is Brand24 solving and how is that benefiting you?
Measuring the effectiveness of marketing campaigns across various channels is a common challenge. Brand24 allows us to monitor the impact of marketing campaigns in real-time, providing insights into audience reactions and engagement. This data helps in refining and optimizing future campaigns. Review collected by and hosted on G2.com.
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14/12/2023
Brand and competitor pulse
What do you like best about Brand24?
- Slack integration that helps us keep an eye on every mention of our product / brand
- Easy setup - yo...
What do you like best about Brand24?
– Slack integration that helps us keep an eye on every mention of our product / brand
– Easy setup – you learn the rules once and then you can easily play with what you want to track
– Spotting the untagged mentions that we wouldn’t know about without Brand24
– Brand24 team :) Review collected by and hosted on G2.com.
What do you dislike about Brand24?
Nothing to dislike. Only ideas what else can be build next :) Review collected by and hosted on G2.com.
What problems is Brand24 solving and how is that benefiting you?
Firstly, we wanted to know whenever somebody mentioned our company or product. Secondly, we needed a solution to keep track of what our competitors are up to. The biggest benefit is that we now have access to both: brand/product mentions and competitor news in real time. Plus, we can look at historical mentions and get a glimpse of how we’re doing in terms of online presence vs competitors. Review collected by and hosted on G2.com.
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03/07/2024
"Great product with few drawbacks"
Overall:
Overall it has filled our needs. We have unique challenges when it comes to listening due to our...
“Great product with few drawbacks”
Overall:
Overall it has filled our needs. We have unique challenges when it comes to listening due to our federated model that has created fragmented naming conventions.
Pros:
It is fairly easy to set up “projects” and once they are set up it is easy to filter the results by a number of different criteria.
Cons:
There were issues with linking Meta platforms (Facebook and Instagram) and it was confusing to understand the benefit to doing so.
Alternatives Considered:
Talkwalker
and
Brandwatch
Reasons for Choosing Brand24:
We are using Brand24 in conjunction with a separate social media management tool, so the price and functionality factored into the decision.
Switched From:
Agorapulse
Reasons for Switching to Brand24:
Directive from management to increase activity in this area.
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10/08/2022
"Loving Brand24 for Listening "
Overall:
It's been great, I've reached out to customer support a few times over the years and they have been...
“Loving Brand24 for Listening “
Overall:
It’s been great, I’ve reached out to customer support a few times over the years and they have been really quick to respond and helpful along the way.
Pros:
I’m loving Brand24 and the best feature of this software is being notified when your brand is mentioned on social media. It’s quicker than Google alerts and these are from social media that Google does NOT monitor. Not only that but they monitor podcasts and blogs.
Cons:
The sentiment scores, not sure how to really use these to be more effective. I also wish they monitored more social networks.
Alternatives Considered:
Agorapulse
Reasons for Choosing Brand24:
I use Agorapulse to manage social media but find Brand24 easier to get mentions on social, podcasts and across the web including blogs.
Vendor Response
By Brand24 on August 22, 2022
Thank you for your feedback! It means a lot to us. This article covers everything about Sentiment Analysis: https://brand24.com/blog/sentiment-analysis/#score. You may find it helpful :) By the way, what social networks are you missing? I’m eager to know! Feel free to reach out to me in case of any other questions or concerns. I’m happy to help!
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18/08/2022
"Great system for media alerts"
Pros:
We wanted a simple system that we could use to monitor media inclusions for clients. This system is ea...
“Great system for media alerts”
Pros:
We wanted a simple system that we could use to monitor media inclusions for clients. This system is easy to use, allows for multiple users, and generates clean reports.
Cons:
We have not had issues with this software.
Switched From:
Cision
Reasons for Switching to Brand24:
We were looking for more affordable options for brand monitoring
Vendor Response
By Brand24 on August 22, 2022
Thank you for your review!
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Overall

Brand24 provides a comprehensive social media monitoring solution praised for its user-friendly interface, real-time insights, and excellent customer support. You will find real-time tracking and reporting features especially valuable, helping manage your online reputation effectively. However, prepare for potential limitations in sentiment analysis accuracy and budget considerations as it might be expensive for smaller businesses. While the platform offers extensive data coverage, it may occasionally lag and miss certain mentions. If you’re looking for a tool with strong capabilities for monitoring and evaluating your online presence, Brand24 could be a strong contender, though consider the cost and check its coverage against your requirements. The overall sentiment towards Brand24 is positive, with a few noted reservations about cost and data accuracy.

Brand24 pricing

Here is a breakdown of the pricing plans offered:

FeatureIndividualTeamProEnterprise
Price (Monthly)$149$199$299$499
Price (Monthly if Paid Yearly)$119$159$239$399
Keywords371225
Mentions Per Month2K10K40K100K
Users1 userUnlimitedUnlimitedUnlimited
Update FrequencyEvery 12hHourlyReal-timeReal-time
AI FeaturesBasicBasicAdvancedAdvanced

User reviews

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Brand24 FAQ

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About the author

Picture of M. Kooiker

M. Kooiker

As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.