The AI Reports

Adobe Firefly

What is Adobe Firefly?

Adobe Firefly is a generative AI application designed to enhance the creative process. It allows users to create images, text effects, and color schemes using simple text prompts in a variety of languages.

With the integration of AI, Adobe Firefly serves as a valuable tool for content creation across Adobe’s Creative Cloud, Document Cloud, and Experience Cloud services.

It’s built with a focus on responsible AI use and offers different usage plans, including both free and premium options.

M. Kooiker

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Adobe Firefly use cases

  1. Designers generating custom images for projects using text descriptions.
  2. Marketers creating diverse color palettes for branding materials.
  3. Artists experimenting with new text styles and textures.
  4. Entrepreneurs quickly iterating design ideas for product mockups.

Adobe Firefly functionalities

  • Text to Image: Generate images using descriptions.
  • Generative Fill: Add or remove elements in images.
  • Text Effects: Apply styles to text automatically.
  • Recolor Artwork: Alter vector graphics’ colors.

Pros and Cons

Pros

  • Empowers creatives with AI tools.
  • Intuitive text prompts in multiple languages.
  • Incorporates ethical AI practices.
  • Free to premium subscription tiers.

Cons

  • May require a learning curve.
  • Dependent on quality text prompts.
  • Limited to Adobe ecosystems.

Adobe Firefly pricing

Feature Free Premium
Monthly Price US$0.00/mo US$4.99/mo
Generative Credits 25 monthly credits 100 monthly credits
Adobe Fonts Not included Free Access
Watermarks on Images Not specified No watermarks

Adobe Firefly reviews

2.1

Based on 4638 reviews online

Looking through recent feedback, Adobe Firefly appears to have mostly discontented customers. While there’s a mention of good coming from a customer service interaction, where charges were refunded, the overarching sentiment leans heavily toward frustration. Many felt unfairly stuck with high cancellation fees and misleading contracts, particularly irked by hidden annual commitments and post-charge fee disclosures. There’s also criticism regarding the usability and value of Adobe’s tools, deemed not worth the investment for non-professional users. The lion’s share of complaints centers on customer service experiences, described as unhelpful at best and deceptive at worst. This leaves many advising against Adobe’s services, disappointed by what they perceive as a lack of integrity from a reputable company.

User reviews

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About the author

M. Kooiker

M. Kooiker

As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.