The AI Reports

Chatfuel

What is Chatfuel?

Chatfuel is a platform designed to create AI-powered chatbots for enhancing customer engagement and automating sales processes. You can deploy these chatbots on popular channels such as WhatsApp, Instagram, Facebook, and websites, simplifying the way businesses interact with their customers.

This tool integrates with various applications like Stripe, Zapier, and Google Sheets, allowing you to streamline workflows and track user interactions effectively. It offers customization through templates and real-time messaging analytics, making it a versatile choice for businesses of different sizes.

With Chatfuel, you can segment your audience, conduct A/B testing, and collect customer feedback, enabling you to optimize your marketing strategies and improve customer support services.

M. Kooiker

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Chatfuel use cases

  1. If you’re an eCommerce manager aiming to automate customer support and sales.
  2. If you’re a marketing professional looking to enhance customer engagement through chatbots.
  3. If you’re a business owner needing to segment your audience and deliver personalized messages.
  4. If your team uses integration tools like Stripe or Zapier to streamline operations.
  5. If you handle lead generation and qualification in your sales strategy.

Chatfuel functionalities

  • Create AI chatbots: For WhatsApp, Instagram, Facebook, and websites.
  • Audience segmentation: Based on behavior and preferences.
  • Real-time analysis: Track and analyze messaging metrics.
  • Easy integrations: Connect with CRM, eCommerce platforms.

Chatfuel review summary

4.1

Based on 78 reviews online

Pros

Chatfuel offers a user-friendly interface with a drag-and-drop builder, making it easy for beginners to create chatbots without coding skills. It integrates well with Facebook Messenger and provides a wide range of features to automate and manage interactions effectively. Many users appreciate the free plan, templates, and ample support available. It's ideal for businesses looking to automate customer engagement and sales processes.

Cons

Chatfuel faces limitations concerning platform compatibility, being primarily focused on Facebook Messenger. Some users find the user interface cluttered and not entirely intuitive, especially for setting up complex chatbots. The platform's NLP capabilities are sometimes insufficient, leading to misinterpretations. Additionally, some users report issues with the pricing model and lack of advanced features like SMS marketing.

Ease of Use

Chatfuel is noted for its simple drag-and-drop builder, which allows even non-technical users to create chatbots easily.

Limited to Facebook Messenger

Chatfuel's functionality is largely restricted to Facebook Messenger, which limits its use for broader applications.

It is so easy to use, you don't even need chatbot experience, just writing skills.
Chatfuel's only drawback is that you can only use it to deploy chatbots on Facebook and this limits your options.

Integration with Facebook Messenger

Chatfuel excels in integrating with Facebook Messenger, making it a go-to choice for businesses focused on this platform.

User Interface Challenges

The user interface can be cluttered and not entirely intuitive, making the setup process time-consuming.

Best chatbot development platform for Facebook messenger bot as it allows user to one-click sign up with your Facebook account and many pre-built chatbot templates as well.
Setting up our messaging journey was time-consuming.

Automation and Templates

The platform's ability to automate tasks and provide pre-built templates is highly praised.

NLP Limitations

Chatfuel's natural language processing (NLP) capabilities can be lacking, leading to misinterpretation of user inputs.

Chatfuel helped us solve a lot of problems in the sales department in our online school.
Sometimes my bot failed to recognize the user's inputs and does not respond.

No Coding Required

Being able to create a chatbot without any coding skills is a significant advantage.

Pricing Model

The pricing model can be a concern, particularly for non-profits or those on a limited budget.

Not having to know coding was a huge plus in selecting Chatfuel.
The mid-pandemic changes in tiered pricing was inconvenient for a non-profit on a limited budget.

Customer Support

Customer support for Chatfuel is generally well-regarded and responsive.

Feature Gaps

Some advanced features like SMS marketing and broader channel support are missing, which some users find limiting.

Customer support is usually fast. They usually find an answer or report issues to Facebook.
By improving on features, especially SMS marketing. User interface and integration.

Pros

Chatfuel offers a user-friendly interface with a drag-and-drop builder, making it easy for beginners to create chatbots without coding skills. It integrates well with Facebook Messenger and provides a wide range of features to automate and manage interactions effectively. Many users appreciate the free plan, templates, and ample support available. It's ideal for businesses looking to automate customer engagement and sales processes.

Ease of Use

Chatfuel is noted for its simple drag-and-drop builder, which allows even non-technical users to create chatbots easily.

It is so easy to use, you don't even need chatbot experience, just writing skills.

Integration with Facebook Messenger

Chatfuel excels in integrating with Facebook Messenger, making it a go-to choice for businesses focused on this platform.

Best chatbot development platform for Facebook messenger bot as it allows user to one-click sign up with your Facebook account and many pre-built chatbot templates as well.

Automation and Templates

The platform's ability to automate tasks and provide pre-built templates is highly praised.

Chatfuel helped us solve a lot of problems in the sales department in our online school.

No Coding Required

Being able to create a chatbot without any coding skills is a significant advantage.

Not having to know coding was a huge plus in selecting Chatfuel.

Customer Support

Customer support for Chatfuel is generally well-regarded and responsive.

Customer support is usually fast. They usually find an answer or report issues to Facebook.

Cons

Chatfuel faces limitations concerning platform compatibility, being primarily focused on Facebook Messenger. Some users find the user interface cluttered and not entirely intuitive, especially for setting up complex chatbots. The platform's NLP capabilities are sometimes insufficient, leading to misinterpretations. Additionally, some users report issues with the pricing model and lack of advanced features like SMS marketing.

Limited to Facebook Messenger

Chatfuel's functionality is largely restricted to Facebook Messenger, which limits its use for broader applications.

Chatfuel's only drawback is that you can only use it to deploy chatbots on Facebook and this limits your options.

User Interface Challenges

The user interface can be cluttered and not entirely intuitive, making the setup process time-consuming.

Setting up our messaging journey was time-consuming.

NLP Limitations

Chatfuel's natural language processing (NLP) capabilities can be lacking, leading to misinterpretation of user inputs.

Sometimes my bot failed to recognize the user's inputs and does not respond.

Pricing Model

The pricing model can be a concern, particularly for non-profits or those on a limited budget.

The mid-pandemic changes in tiered pricing was inconvenient for a non-profit on a limited budget.

Feature Gaps

Some advanced features like SMS marketing and broader channel support are missing, which some users find limiting.

By improving on features, especially SMS marketing. User interface and integration.

Chatfuel user reviews

09/04/2022
G2
Great for chatbot creation tool for...
What do you like best about Chatfuel?
Analytics is where Chatfuel shines. It has a simple dashboard that displays the number of users, retention,...
What do you like best about Chatfuel?
Analytics is where Chatfuel shines. It has a simple dashboard that displays the number of users, retention, activity, and popular messages. Review collected by and hosted on G2.com.
What do you dislike about Chatfuel?
Chatfuel’s only drawback is that you can only use it to deploy chatbots on Facebook and this limits your options. Review collected by and hosted on G2.com.
Recommendations to others considering Chatfuel:
Great choice for restaurants, schools, and other businesses that want to grow their customer base on Facebook. Review collected by and hosted on G2.com.
What problems is Chatfuel solving and how is that benefiting you?
Chatfuel is the ideal choice for businesses that want a basic bot to help clients in finding relevant content. It’s ideal for marketers looking to build basic Messenger bots. Review collected by and hosted on G2.com.
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28/09/2021
G2
The Chatfuelers are the future Yout...
What do you like best about Chatfuel?
At the moment, there are the Youtubers, in a while, there will be the "Chatfuelers". Chatfuel instinctively...
What do you like best about Chatfuel?
At the moment, there are the Youtubers, in a while, there will be the “Chatfuelers”. Chatfuel instinctively allows you to create a living character (and not just a great sales/ marketing assistant). I see in Messenger the future marketplace for AI as I see in Chatfuel the new Apple of this marketplace: Using Chatfuel is not only to ensure a bright future, it is also a pleasure. Starting to use it is the best thing you can do, right now. Review collected by and hosted on G2.com.
What do you dislike about Chatfuel?
It might be good in the future to join other platforms than Messenger or Instagram. The negotiations with Mark must be exciting. Review collected by and hosted on G2.com.
What problems is Chatfuel solving and how is that benefiting you?
I am in the process of creating an assistant for a Hostel and a tourist guide for travelers. My client is delighted. Review collected by and hosted on G2.com.
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29/04/2021
G2
Automate your process in 10mins!
What do you like best about Chatfuel?
Data gathering using chatfuel is the best! The fact that I can create and design the way how will the user ...
What do you like best about Chatfuel?
Data gathering using chatfuel is the best! The fact that I can create and design the way how will the user will answer the question in messenger and having it real-time available in Google Sheet, this is something every company like ours, will really appreciate! Review collected by and hosted on G2.com.
What do you dislike about Chatfuel?
We can’t no longer do scheduling to send reminders anymore via Sequence beyond 24hrs. But it’s more on Facebook Policy and not Chatfuel’s functionality. Review collected by and hosted on G2.com.
What problems is Chatfuel solving and how is that benefiting you?
We want to find a way that our target audience can easily onboard their self and avail our program through the chatbot. And Chatfuel actually made it possible! And scaling it up is not a problem :) Review collected by and hosted on G2.com.
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29/04/2023
G2
It would not have been possible for...
What do you like best about Chatfuel?
The ease of use. Prompt customer support. Ongoing upgrades. Active community forums. Cloning features. Help...
What do you like best about Chatfuel?
The ease of use. Prompt customer support. Ongoing upgrades. Active community forums. Cloning features. Help and troubleshooting to launch on Messenger platforms. Timely updates on Facebook guidelines affecting bots. Program for eligible nonprofits. Review collected by and hosted on G2.com.
What do you dislike about Chatfuel?
Server seems to slow down at busy times affecting user experience and bot performance. Review collected by and hosted on G2.com.
Recommendations to others considering Chatfuel:
Try out some other bot makers such as ManyChat. Build a bot and get feedback from testers first. Review collected by and hosted on G2.com.
What problems is Chatfuel solving and how is that benefiting you?
We wanted a mental therapy bot that could interact with users in a human-like way. Linking out Chatfuel bot to Dialogflow has enabled the human-like user experience we were striving for. Review collected by and hosted on G2.com.
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11/05/2021
G2
Mind blowing bot builder
What do you like best about Chatfuel?
The ease of building a chatbot is just mindblowing. I am not a coder but still I dont face any difficulties...
What do you like best about Chatfuel?
The ease of building a chatbot is just mindblowing. I am not a coder but still I dont face any difficulties in adding any feature Review collected by and hosted on G2.com.
What do you dislike about Chatfuel?
If the users were able to make payment within the messenger it would be awesome but I guess thats a Facebook limitation Review collected by and hosted on G2.com.
Recommendations to others considering Chatfuel:
Some easy payment feature would be great Review collected by and hosted on G2.com.
What problems is Chatfuel solving and how is that benefiting you?
I want to keep a regular engagement with my customers. I have built a flow which keeps sending messages to my users without my intervention Review collected by and hosted on G2.com.
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07/05/2021
Facebook Messenger Chatbot-building...
Pros:
Of all the things Chatfuel brings to the table the one I consider my favorite one is its Drag-and-Drop builder for creating chatbots. No co...
Pros:
Of all the things Chatfuel brings to the table the one I consider my favorite one is its Drag-and-Drop builder for creating chatbots. No coding or any special skill required, simply click on a button, select the options that you prefer and set that up. Then, repeat the same process to add additional steps to your chatbot… it doesn’t get much easier than that!
Cons:
Chatfuel focuses on Facebook Messenger only but it would be great to be able to leverage some of its chatbot features somewhere else, like on my website, for example. It’s clear that the company decided to focus on a specific platform, and that’s ok, but the idea of potentially rely only on one tool for all things chatbots…
Alternatives Considered:
ManyChat
and
Customers.ai
Switched From:
ManyChat
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04/10/2021
Great chat bot tool for beginners
Overall:
This is a solid tool for building your first bots. It also has a free plan, which is what I used first to get started. I like the straig...
Overall:
This is a solid tool for building your first bots. It also has a free plan, which is what I used first to get started. I like the straight-forward approach and simple interface. It’s easy to create a bot and you can take it into different directions. Plenty of documentation available as well. Overall this is a good tool, definitely one of the better chat bot tools I’ve personally tested. Worth checking out in my opinion.
Pros:
I found this a very straight-forward chat bot tool for beginners. I was new to building chat bots but found this easy to work with. My first chat bot worked just the way I expected and I even got inspiration to make it more advanced. It all seemed do-able thanks to the step by step instructions. Other tools I’ve tried had more settings and options, making it a little more complicated. Chatfuel keeps things simple and also has advanced features if you want to use them.
Cons:
It’s not as advanced as other tools on my first inspection but pretty much does most of the things you would want to achieve with a bot. So overall there’s not much to dislike here.
Switched From:
ChatBot
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15/01/2020
Good for Messenger
Overall:
Overall the conclusion is that you can build only simple chatbots. I don't recommend chatfuel for complex chatbots but highly recommende...
Overall:
Overall the conclusion is that you can build only simple chatbots. I don’t recommend chatfuel for complex chatbots but highly recommended for prototyping bots. You can build use some available templates to build bots.
Pros:
Chatfuel is easy to use and deploy a chatbot on messenger in a few mins. Best chatbot development platform for Facebook messenger bot as it allows user to one-click sign up with your Facebook account and many pre-built chatbot templates as well. Best of beginner and a non-techie guy to start building their messenger bot. An important thing is, You can build your chatbot for free.
Cons:
You can deploy your chatbot on Facebook only and personally I don’t like this. Also, you need a Facebook account to sign-up and build a messenger bot. You cannot build any complex chatbots on chatfuel. NLP is not good enough as it should be. Sometimes my bot failed to recognize the user’s inputs and does not respond. Documentation is also poor. There is no support for subroutines, jumping around a conversation.
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17/09/2019
Gets The Job Done
Overall:
Our team is a skeleton crew. Chatfuel makes managing our incoming Facebook messages possible by guiding the conversations and sending no...
Overall:
Our team is a skeleton crew. Chatfuel makes managing our incoming Facebook messages possible by guiding the conversations and sending notifications to our team members when appropriate. Chatfuel gets the job done to answer routine questions.
Pros:
Not having to know coding was a huge plus in selecting Chatfuel. I also really like that you can duplicate messaging tracks for multiple Facebook pages, which saves time when you’re setting up several channels.
Cons:
I didn’t find Chatfuel to be completely intuitive. Setting up our messaging journey was time-consuming.
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27/05/2019
Chatfuel is a great tool for starti...
Overall:
Im creating a bot and is not for marketing, it is for user profiling, it is helping a lot!
Pros:
It is so easy to use, you don...
Overall:
Im creating a bot and is not for marketing, it is for user profiling, it is helping a lot!
Pros:
It is so easy to use, you don’t even need chatbot experience, just writing skills
Cons:
It is probably hard to get into other interfaces than messenger, but for messenger is great
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20/09/2023
Chatfuel are excellent professional...
Chatfuel helped us solve a lot of problems in the sales department in our online school.
Firstly, we now use official WhatsApp and take advantage...
Chatfuel helped us solve a lot of problems in the sales department in our online school.
Firstly, we now use official WhatsApp and take advantage of all the features of WABA. Colleagues helped us get official confirmation from Facebook about our company so that we send more than 1000 unique messages per day. We used to be blocked, but now we are not.
Secondly, we have automated many processes in the sales department through chat bots, and in the future we plan to connect ChatGPT to improve communication with our customers.
Chatfuel are excellent professionals in sales automation Date of experience:
September 20, 2023
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06/06/2024
Chatfuel suddenly went down without...
Chatfuel suddenly went down without any notice! Clients have purchased premium subscriptions and there is no way to log in and cancel. Site is no long...
Chatfuel suddenly went down without any notice! Clients have purchased premium subscriptions and there is no way to log in and cancel. Site is no longer available. There is zero support channels on both Chatfuel lite and Chatfuel main site. Shocking! Date of experience:
June 06, 2024
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11/09/2023
Chatfuel feedback
Our project is a marketplace of services. We work with customers and performers. Through chatfuel we were able to set up automation of sending WhatsAp...
Our project is a marketplace of services. We work with customers and performers. Through chatfuel we were able to set up automation of sending WhatsApp messages to customers, set up routing of responses from performers to customers. Very cool product! Date of experience:
September 11, 2023
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05/05/2022
Great people great product
Lau, Edgar and Veronika are great at helping if you get stuck - and are really fast as well. Best Help service I've come across in a while!
Great...
Lau, Edgar and Veronika are great at helping if you get stuck – and are really fast as well. Best Help service I’ve come across in a while!
Great product as well. :) Date of experience:
May 05, 2022
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29/11/2023
Very helpful staff
Very helpful staff! Best platform for chatbots! Date of experience:
November 29, 2023
Very helpful staff! Best platform for chatbots! Date of experience:
November 29, 2023
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Overall

Chatfuel stands out for its easy-to-use drag-and-drop interface and strong integration with Facebook Messenger, making it ideal for those without coding skills. You can automate tasks, use pre-built templates, and benefit from its responsive customer support. However, you should be aware of its limitations, such as its focus on Facebook Messenger and potential interface challenges. Some users report issues with its natural language processing and find the pricing model and advanced functionality lacking. Overall, Chatfuel is a robust tool if you need to automate customer engagement on Facebook Messenger, but you might need to look elsewhere for multi-platform support and more advanced features.

Chatfuel pricing

Below you’ll find the pricing information for Chatfuel services. The table presents data about different subscription plans including their pricing and key quotas.

Facebook & Instagram WhatsApp Business Enterprise
Price $19.99/month from $19.99/month from $300/month
Extra conversations $0.02/each $0.02/each Custom pricing
Live chat Included Included Included
Re-engage messages Included Included Included
Shared inbox Included Included Included
Assigning agents Included Included Included

For custom chatbot creation, the pricing varies depending on the use case:

Use Case Price Description
Lead generation from $200 Generate new leads
Lead qualification from $200 Qualify existing leads
Customer support from $150 Assist customers
Answering FAQs from $150 Respond to frequent questions
Gathering feedback from $100 Collect customer feedback
Re-engagement from $100 Re-engage past customers
Sales from $500 Boost sales processes
Payment processing from $200 Manage payments
Appointment scheduling from $150 Schedule appointments
Google Sheets integration from $100 Integrate with Google Sheets

User reviews

There are no reviews yet. Be the first one to write one.

Chatfuel FAQ

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About the author

Picture of M. Kooiker

M. Kooiker

As an experienced online marketeer with a longstanding interest in AI, I've immersed myself in the latest AI advancements in recent years. Passionate about innovation, I actively test AI tools and dedicate myself to guiding users in selecting the right technology. My mission is to connect people with cutting-edge AI solutions.